A Google Lyria song about privacy. Even though modern privacy laws did not exist in 1930s Dust Bowl Oklahoma.
Tag Archives: artificial intelligence
Even Jedis Can Face Ephemeral Challenges
From a recent Identity Jedi post.
“NHI visibility and AI agent visibility feel like the same problem. They’re not. A service account is relatively static. It was created for a purpose, it has credentials, it authenticates to something. You can find it, document it, rotate its credentials, put it in a vault. That’s a solvable problem with existing tooling.
“An AI agent is different in almost every dimension that matters. It’s dynamic. It’s often ephemeral. It doesn’t have a fixed identity. It borrows one, or several. It makes decisions at runtime about what it needs to access. And it operates at machine speed, which means by the time your SIEM fires an alert, the transaction is already done.”
I Had to Ask Why AI-generated Facebook Posts Are So Long
After encountering yet another Facebook post that seemed to go on forever, I asked Google Gemini the “why” question.
But note the last sentence of my prompt.
Why do people who use AI authored text for Facebook posts choose text that is twice as long as it needs to be? Answer succinctly.
Google Gemini’s succinct reply
People generally use overly long AI-generated text for Facebook posts for a few key reasons:
- The “Default” Bias: Most AI models are trained to be thorough and helpful, so their default output leans verbose. Users often just copy and paste the first result without editing it down.
- Perceived Value: There is a psychological bias where users feel a longer, more detailed post looks higher-effort, more authoritative, or more “professional,” even if it’s repetitive.
- Keyword Stuffing: Users sometimes ask the AI to include specific hashtags, emojis, and keywords for algorithmic reach, which naturally inflates the word count.
- Lack of Curation: Many people using AI for casual social media don’t want to spend time editing, defeating the purpose of using a “shortcut” tool in the first place.
What If BREDEMARKET Put Out YOUR Identity/Biometric Firm’s Fires?
Two weeks ago, I thought it was a mistake to prioritize daily fires over long-term strategic planning. But blog posts are ephemeral (like AI agents) and a conversation with Google Gemini made me realize I had it backward.
Before, sprinkler systems outranked firefighting
On May 12 I wrote a post entitled “Is Your Identity/Biometric Firm Too Busy Putting Out Fires to Install a Sprinkler System?” Its thesis:
“Your identity/biometric firm needs experienced product marketing contract help because you are drowning in work. But because you’re drowning in work you can’t take the time to set up that contract.”
I won’t get into the resolution of the post, but note the inherent value judgment contained within the content.
- Manually putting out fires (NEVER with gasoline) is reactive, displays a lack of planning, and is therefore denigrated.
- Installing a sprinkler system is proactive, displays a bias toward strategic long-term planning, and is therefore elevated.
So if the prospect takes the time to sign that contract with Bredemarket, I will ensure that the process is as frictionless as possible. I already know the identity/biometric terminology, and Bredemarket’s “seven questions” process removes the need for you to develop a briefing book for me.
Nice and stable, like installing a sprinkler system.
Something that a sage would write.
Let’s look at it again
But then I began asking questions—in this case, with Google Gemini. Not with the distinctive Bredebot persona, but with Gemini’s natural voice. And as I engaged in a messaging and positioning dialogue, Gemini hit me between the eyes with this observation.
“[Bredehoft] notes that many biometric firms are “too busy putting out fires to install a sprinkler system.”
“The “Fire” is an immediate, looming RFP deadline….A consultant like Bredehoft is brought in as an emergency firefighter to secure that short-term win.
“The “Sprinkler System” is long-term product marketing (building consistent messaging, positioning products, and writing educational white papers)….
“[C]onsulting clients are notoriously reactive. They are far more likely to open their wallets for immediate help with an active proposal than for long-term strategic brand-building.”
Then it hit me.
The firefighter is the GOOD guy.
After, firefighting outranks sprinkler systems
Prospects call in a consultant because they want something yesterday and, as my home page phrases it, “don’t have the time to craft their own content.”
And not just proposal content with money on the line as Gemini explained. Maybe the prospects need a blog post right now; no immediate contract, but invaluable positioning. Or maybe they even need an emergency analysis. (Hey, it could happen.)
When you’re in the middle of a fire, you don’t have time to train a rookie. I already know the identity world, so we can get straight to bailing out your firm.
I will fight your fire, and then maybe later on we can discuss more strategic topics.
But first we need that pesky contract, or the equivalent. (“John, we’ll pay you $500 net 15 for that blog post.”)
But first let’s put out the fire. Contact Bredemarket today to get it done.
And here is a postscript for the kids who don’t know why I was talking about gasoline earlier.
Or why right now.
How to Make Money From…”.ai”
You probably don’t care about Anguilla…even though you do.
Anguilla is a British Overseas Territory in the Caribbean, just north of Saint Martin. Its capital is “The Valley.” The main island is no more than three miles wide at any point, and the population is just a little over 15,000. Originally the site of a Dutch fort, the English first settled there in the 1600s. Allied with Saint Kitts and Nevis for portions of its history, Anguilla became its own territory in 1980, settling into an economy of tourism as well as offshore incorporation.
As today’s internet developed, the practice of assigning two letter codes to country domains also developed. The big boys, like “.us,” got their country codes in 1985. It wasn’t until 10 years later that the territory of Anguilla got its own root level domain—the two letters “.ai.”
But other than Anguillans, no one cared about a domain that sounded like someone emitting a high-pitched scream.
Then they did, when companies became attracted to the domain. Not because of Anguilla itself, but because of artificial intelligence.
Anguilla itself does not manage the .ai domain. In 2024, the government signed a five-year agreement with U.S. company Identity Digital for domain management. 2025 registrations brought the country US$85.3 million, providing much of the territory’s revenue.
Now THAT’S the way to make money from AI.
How to Educate Yourself About TI: The Nexus
“Frank, you’re just not cutting it!”
Ethan’s young, boisterous voice cut through the office conversation.
“You know that TI is revolutionizing the way we work, live, and breathe. And yet you can’t tell me the first thing about tires!”
Frank didn’t bother to reply. Not only because Ethan wouldn’t listen even if he did. But because he knew that Ethan was right. Frank didn’t know TI the way the young folks like Ethan did. Perhaps it was time to draft that resignation letter before the company right-sized him out the door.
That’s when Jane inserted herself into the conversation.
“Hey, Ethan,” she interrupted. “Remember what I was like two months ago? I couldn’t meaningfully discuss the Safe Tread Alliance, calculate yen-to-dollar exchange rates on the fly, or even say a single thing about complete strut assemblies!”
Ethan nodded.
“But I took the initiative and educated myself about TI. I subscribed to a free weekly newsletter that covered all the aspects of TI in detail. Frank, I’ll Slack you the link and within a week you’ll know more about TI than Ethan!”
Frank suddenly felt hopeful. “Thanks, Jane. I will give it a try.”
Bredemarket note: Tire Review is a real website that offers a variety of free weekly e-newsletters that are all about tires. But for the record, Tire Review does NOT believe that tire intelligence is the nexus of the most significant advance of the last 100 years.
Then again, maybe they do.
Kinda like certain other paradigm-shifting beliefs.
Dry To The Bone
You’re not gonna hear this song about dry fingerprint ridges on Top 40 radio. But for a select few biometric product marketers, it highlights a critically important issue.
Why?
Because dry fingerprint ridges, while not a common worry among the general populace, ARE a concern among law enforcement, homeland security, financial institution, and other professionals who depend on high-quality friction ridge capture to solve crimes and identify people.
And these people desperately need products that accurately capture fingerprints in challenging conditions.
And the product vendors need to communicate their product benefits to potential vendors. (Whoops, I mean prospects.)
That’s where Bredemarket comes to save the day.
Not with music.
(Thankfully.)
Through Bredemarket, I work with you to develop the customer-focused, benefits-oriented words that move your prospects toward your fingerprint capture solution.
If you want prospects to buy your identity product, schedule a free meeting with the biometric product marketing expert.
And…I couldn’t resist one more.
TI: The Nexus
More Tuesday.
A Heart Of Bone (Non-Human Identity Verification)
One more from Lyria.
“I have created a slow, atmospheric blues and folk track reflecting on the ideas of non-human identity verification.”
Non-Human Identity Verification Via Humans
Another way to verify non-human identities is to link them to human ones. This NotebookLM explainer (not by me) offers the details.
Bredemarket 