Can an AI Bot Decipher Medicare?

(Imagen 3) 

I’m not the only person interested in AI applications in health. Kerry Langstaff is exploring various AI applications in a series of LinkedIn articles, and her recent article is entitled “How AI Became My Caregiving Superpower: Managing Medical Tests, Doctor Visits, and More.”

Langstaff explores six possible applications. I’m not going to delve into all of them; read her article to find out about her success in using generative AI to understand medical tests, take appointment notes (with consent), understand terminology, organize medications, and figure out how to fold a wheelchair to fit in a car.

Understanding a health insurance plan

But I will look at her fourth application: navigating Medicare and medical equipment.

Medicare, or any U.S. health insurance plan (I can’t speak to other countries), definitely needs navigation assistance. Deductibles, copays, preventive, diagnostic, tiers, or the basic question of what is covered and what isn’t. Or, as Langstaff put it, it’s like solving a Rubik’s Cube blindfolded.

Such as trying to answer this question:

“How do I get approval for a portable oxygen concentrator?”

The old way

Now if I had tried to answer this question before reading the article, I would find a searchable version of the health plan (perhaps from the government), search for “portable oxygen concentrator,” not find it, finally figure out the relevant synonym, then confirm that it is (or is not) covered.

But that still wouldn’t tell me how to get it approved.

Langstaff was warned that the whole process would be a “nightmare.”

The new way

But generative AI tools (for example, NotebookLM) are getting better and better at taking disparate information and organizing it in response to whatever prompt you give it.

So what happened to Langstaff when she entered her query?

“AI walked me through the entire process, from working with her doctor to dealing with suppliers.”

But we all know that generative AI hallucinates, right? Weren’t those instructions useless?

Not for Kerry.

“I got it approved on the first try. Take that, bureaucracy.”

But wait

But I should add a caution here. Many of us use general purpose generative AI tools, in which all the data we provide is used to train the algorithm.

Including any Protected Health Information (PHI) that we feed into the tool.

Imagine if Langstaff had inadvertently included some PHI in her prompt:

“Here is the complete prescription for Jane Jones, including her diagnosis, date of birth, Social Security Number, home address, and billing credit card. The prescription is for a portable oxygen concentrator. How do I get it approved?”

Oh boy.

Most medical providers freak out if you include PHI in an email. What happens when you submit it to Stargate?

Be careful out there.

Finding and Filtering For Your B2B Firm’s Hungry People

(Takeru Kobayashi Image CC BY-SA 2.0)

B2B companies want to do business with certain companies, but not with others.

Using Bredemarket as an example:

  • I want to do business with identity and technology companies who seek collaborative content, proposal, and analysis services for their products.
  • I don’t want to rewrite your resume.

How can B2B companies—mine, or yours—find niche prospects that are “hungry” to do business with them—your target audience?

By marketing their products in ways that attract their hungry people and filter out the others.

The “pay my price” filter

For example, my recent long (3:40) Bredemarket “CPA” talkie video included prices for three of my services, starting at $500 (as of January 2025) for my Bredemarket 400 Short Writing Service.

If you continued to watch the video after the pricing discussion, you may be among Bredemarket’s niche hungry people.

If you stopped watching the video and searched for a 2¢/word writer on Fiverr, you’re definitely NOT among my hungry people.

The “IPVM China post” filter

Another way to find your hungry people is to discuss things that interest them.

For example, I shared the following LinkedIn post on Saturday:

“Betcha IPVM isn’t inconvenienced by the TikTok ban…”

From John E. Bredehoft LinkedIn.

If you slightly smiled when you read that, you may be among Bredemarket’s niche hungry people.

Precious and few

Most people are NOT hungry for Bredemarket’s marketing and writing services.

My IPVM-TikTok LinkedIn post will never get the 20,000+ impressions and nearly 400 engagements that I’ve received on my Private Equity Talent Hunt LinkedIn post.

But since I don’t bait and switch jobseekers by offering 17x resume writing services, that’s a good thing.

If your humor has evolved to a point where the very idea of an IPVM account on TikTok amuses you—and if my use of the word “evolved” amuses you further—then perhaps Bredemarket offers the background and experience to help you convey your

  • identity,
  • biometric,
  • government ID,
  • geolocation, or
  • technology

product/service information.

Hungry for more? Check out my “CPA” page and book some time to talk to me.

Bredemarket’s “CPA.”

And by the way, my long-term hungry people knew this was coming…

From https://youtu.be/cmU_-F0A34M?si=ZQZOtD-xW0nvKfz6.

Repeating Yourself on Social Media

(Fire image from Imagen 3)

Your social followers probably don’t see your updates.

I provided a “fire update” status to Facebook, Instagram, LinkedIn, and Threads on Wednesday.

From my personal Facebook, reshared elsewhere.

On Thursday, someone who follows me on all four platforms asked if I was affected by the fires.

So don’t be afraid of repeating yourself.

From https://www.instagram.com/reel/DEmmCJCJ52v/?igsh=NTc4MTIwNjQ2YQ==.

Feeding My Niche

(AI image Imagen 3/Google Gemini)

My interests are admittedly niche (I created a YouTube video about it that most people won’t watch), but I’m still devoted to feeding the few who are also interested in this niche.

So if you’re interested in identity and technology content, ensure you’re following the Bredemarket blog and current social channels. They’ve changed since my original list and the May 2024 contraction, but…

in addition to the Bredemarket website, you can currently search for Bredemarket on Bluesky, Facebook, Instagram, LinkedIn, Threads, the aforementioned YouTube, a well-known site that may or may not disappear in the next three weeks, and other places.

Subject to change.

Know Your…Everyone

It all started with “Know Your Customer,” a shorthand phrase used by financial institutions and related entities who need to know who their customers are.

But then various governments, industries, and entities got into the act with their own variants, such as “Know Your Business.”

I was curious about how many of these “know your” variants I’ve discussed in the Bredemarket blog. Here’s what I found:

I’m sure I’ll come up with some others.

What Coauthor “Wrapped” About My LinkedIn Activity

So I checked out Coauthor’s me-too LinkedIn-themed copycat of Spotify Wrapped, like many of you did. Here’s the (unedited) post it wrote for me—not too bad:

= = =

Here’s my 2024 LinkedIn Rewind, by Coauthor.studio:

After 30 years in identity and biometrics, 2024 showed me that verification only goes so far. The real challenge isn’t just confirming who someone is – it’s understanding what they might do.

From employment fraudsters with verified credentials to healthcare imposters with stolen birthdates, this year proved that identity verification alone can’t prevent deception. But it also showed how combining technical expertise with human insight can help protect organizations and individuals.

Key observations from 2024:

  • Identity verification without intent analysis is incomplete
  • Employment fraud evolves faster than verification methods
  • Healthcare identity remains dangerously vulnerable
  • The best fraud prevention combines technology and psychology
  • Product marketing must address both verification and trust

Three posts that captured these themes:

“Employment Fraud and Identity Verification”

On why verifying someone’s identity only goes so far

https://www.linkedin.com/feed/update/urn:li:activity:7268454996734545921/

“Rich Powaza’s Disappearance” 

Real consequences of fraudulent behavior

https://www.linkedin.com/feed/update/urn:li:activity:7253092940393193472/

“Get Off My Lawn”

Changing workplace norms and responsibilities

https://www.linkedin.com/feed/update/urn:li:activity:7262320817898758145/

Through Bredemarket, I delivered over 100 content and analysis projects helping organizations navigate these challenges. I also conducted research on employment fraud tactics and moderated communities helping others avoid scams.

Looking ahead: 2025 will require even more sophisticated approaches to identity verification and fraud prevention. The fraudsters aren’t going away – but neither am I. I’ll continue helping organizations implement effective identity strategies while advocating for ethical AI use and employment practices.

To the wildebeests following along: remember that verification is just the start. The real value comes from understanding intent and building trust.

#fraud #identity #security #productmarketing

Get your 2024 LinkedIn Rewind! Go to coauthor.studio 

If the World is Flat

(Part of the biometric product marketing expert series)

(August 1, 2025: image img_2522-1.jpg and video flat2412a-1_mp4_hd_1080p.original.jpg?h=1378 removed by request)

(also deleted related content on Bluesky, Facebook, LinkedIn, TikTok personal, and YouTube)

If the world is flat…

…there’s no need to look beyond the horizon.

…only the current quarter counts.

If you want to survive…

…think beyond the current quarter.

…invest in the long term.

…invest in product marketing.

…invest in a product marketer.

John E. Bredehoft on LinkedIn: LINK

I’m seeking a Senior Product Marketing Manager role in software (biometrics, government IDs, geolocation, identity and access management, cybersecurity, health) as an individual contributor on a collaborative team.

Key Accomplishments

  • Product launches (Confidential software product, Know Your Business offering, Morpho Video Investigator, MorphoBIS Cloud, Printrak BIS, Omnitrak).
  • Multiple enablement, competitive analysis, and strategy efforts.
  • Exploration of growth markets.

Multiple technologies.

Multiple industries.

Over 22 types of content.

Currently available for full-time employment or consulting work (Bredemarket).

More details on the latter at Bredemarket’s “CPA” page.

#honeypot1129

(The original honeypot can be found in a post on my LinkedIn profile.)

As previously promised…

I’ve spent over 10 years in identity and biometrics, and other factors, including one-to-many identification, one-to-one verification, and classification (e.g. how old you are).

But as I have noted in a recent article in the Bredemarket newsletter The Wildebeest Speaks, verifying someone’s identity only goes so far.

(For people reading this on LinkedIn: here comes #honeypot1129, for those paying attention.)

For example, how many LinkedIn users sporting a green banner and an #opentowork hashtag have been approached by a person claiming to be from Company X…who is NOT from Company X?

That, my friends, is #employmentfraud – something that the REAL employees at all the Company X’s out there take very seriously.

Of course, no #fraudster who is doing something like that would be foolish enough to send me a LinkedIn InMail with such a claim…would they?

Or comment on this post and make such a claim?

You’d be surprised…

#fraud 

#identity 

#knowyourrecruiter 

(Pre-Disney image of Winnie the Pooh and his hunny pot from the https://platinumprophouse.com/products/classic-winnie-the-pooh-standee URL)

Career Detective: My AI-generated “Podcast”

I normally don’t listen to 20+ minute podcasts, but I listened to this one because it was all about me.

Seriously…there’s a 20 minute podcast that focuses on me.

The two people on the podcast spent the entire time talking about my most recent ten years of professional experience.

Except…the people weren’t people.

NotebookLM file-to-audio creation

The people were Google bots, powered by Google’s NotebookLM.

Upload PDFs, websites, YouTube videos, audio files, Google Docs, or Google Slides, and NotebookLM will summarize them and make interesting connections between topics, all powered by Gemini 1.5’s multimodal understanding capabilities.

With all of your sources in place, NotebookLM gets to work and becomes a personalized AI expert in the information that matters most to you….

Our new Audio Overview feature can turn your sources into engaging “Deep Dive” discussions with one click.

I uploaded the most recent version of my resume to NotebookLM.

Technically, this is not my resume; this is a PDF version of a portion of my LinkedIn profile. But my resume has similar information.

NotebookLM used the resume as source material to create a 20+ minute podcast called “Career Detective.” In the podcast, a male and a female pair of bots took turns discussing the insights they gleaned from the resume of John E. “Breedehoft.” (I use a short e, not a long e, but people can call me anything if I get business from it.)

Surprisingly, they didn’t really hallucinate. Or at least I don’t think they did. When the bots said I was deeply qualified, as far as I’m concerned they were speaking the truth.

They even filled in some gaps. For example, I used the acronyms for KYC, KYB, and AML on my resume to save space, so one of the bots explained to the other what those acronyms meant, and why they were important.

Probably the most amusing part of the podcast was when they noted that I had worked at two very large companies. (Just so you know, my resume only goes back to 2015, so Motorola isn’t even discussed.) While Incode and IDEMIA are both multinationals, I wouldn’t characterize Incode as massive.

Anyway, judge for yourself

So here’s the audio episode of “Career Detective” that focuses on…me.

By the way, I learned about NotebookLM via the Never Search Alone Slack workspace, but still need to explore NotebookLM’s other features.

Why Do Enterprises Become Dust?

Hardly anything is permanent. And this applies to boxing AND to B2B sales.

Mike Tyson and legacy

Perhaps you heard what Mike Tyson said a few days ago.

I don’t know, I don’t believe in the word “legacy.” I just think that’s another word for ego. Legacy doesn’t mean nothing. It’s just some word everybody grabbed onto.

It means absolutely nothing to me. I’m just passing through. I’m going to die and it’s going to be over. Who cares about legacy after that?

We’re nothing. We’re just dead. We’re dust. We’re absolutely nothing. Our legacy is nothing.

With the life that Tyson has lived, it’s understandable why he’s echoing Ecclesiastes in this interview.

But you don’t have to have had Tyson’s experiences to realize that legacy does not last.

Neither wanted nor needed

In business (and in life), there are companies (and people) who don’t need you or want you.

This may be temporary. The company that doesn’t need you today may urgently (and importantly) need you tomorrow.

By White House – Eisenhower Presidential Library, Public Domain, https://commons.wikimedia.org/w/index.php?curid=3025709.

Or it may NOT be temporary. There are companies that will NEVER need you or want you.

I recently ran across three such companies that will never need Bredemarket.

Six weeks (now less than six weeks)

Six weeks, the still image version.

Perhaps you noticed Bredemarket’s “six weeks” promotion over the weekend. It was addressed to companies that may have a final project that they want to complete before the year ends in six weeks. (Now 5 1/2 weeks.) I emphasized that Bredemarket can help companies complete those content, proposal, and analysis projects.

The promotion included a blog post, a LinkedIn post, a Facebook reel, an Instagram reel, a YouTube short, and appearances in other online locations. Which is probably overkill, since the promotion is already outdated and can’t be used again until possibly November 2025.

I also included email in this campaign, targeting prospects whom I haven’t worked with recently, or whom I’ve never worked with at all. I didn’t go overboard in my emails; although I have over 400 contacts in Bredemarket’s customer relationship management system, I sent the email to less than 40 of them.

As of this morning, none of the recipients has booked a meeting with me to discuss their end of year needs.

  • Some explicitly told me that they were fine now and did not need or want Bredemarket’s services for end of year projects.
  • Some didn’t respond, which probably indicates that they did not need or want Bredemarket’s services either.

And I discovered that three companies (four contacts) will NEVER need or want Bredemarket’s services.

Delivery incomplete

How did I discover that?

Via four “delivery status notification” messages.

Delivery incomplete.

So I visited the web pages in question, and they no longer existed.

This site can’t be reached.

I’ve been building up my CRM for over four years, so it’s not shocking that some companies have disappeared.

But one of the companies (“Company X”) DID exist a mere eight months ago.

I know this because I prepared a presentation on differentiation (see version 2 of the presentation here), and two representatives from Company X received the presentation in advance of a conference.

After the conference organizer distributed the presentation, I offered to meet with the companies individually (no charge) to discuss their content and differentiation needs, or anything else they wanted to discuss.

While some conference attendees took advantage of my April offer, the representatives from Company X did not.

And now in November, Company X no longer exists.

A tumbleweed on a fence.
Tumbleweed image public domain.

Could Bredemarket have created the necessary content to keep Company X afloat? Who knows?

But EVERY company needs content to differentiate it from its competitors. Otherwise the competitors will attack you. And your competitors may not be as merciful with you as Jake Paul was with Mike Tyson.

If you need Bredemarket’s help with content, proposal, or analysis services, book a meeting with me.