Tag Archives: LinkedIn

Working With Your Customers on Case Studies

On Tuesday I published a LinkedIn article as part of Bredemarket’s “The Wildebeest Speaks” series. The title: “Does Word-of-Mouth Eliminate the Need for Bredemarket?“

Once I answered that question (I think you can guess my answer), I talked about how you can effectively combine word-of-mouth and corporate efforts via “casetimonials“—either case studies or testimonials that allow the happy customer to have their say, while your company helps to shape the message.

Focusing on case studies, I said the following:

Case studies require more collaboration, as I found out when I wrote a dozen case studies for a firm.

So yes, much has changed over the last few years, but the need for you to communicate with your prospects remains.

Which is why you should solicit Bredemarket’s assistance. I can help create content for tech marketers. Contact me.

Stop losing prospects! Use Bredemarket content for tech marketers
Content for tech marketers.

On Communities

My written content usually targets a PRIMARY channel:

This content has a new target: my Substack “subscriber chat” https://open.substack.com/pub/johnebredehoft/chat

Because unlike the others, Substack subscriber chat is DESIGNED as a community.

A community that I’m not currently utilizing, but one that I should in the future.

By the way, if you want to read my Substack, visit https://substack.com/@johnebredehoft

Let’s Talk About Your LinkedIn Content

Does your LinkedIn content look like this?

Empty.

Fix that, before your competitors steal your rightful revenue.

Schedule a meeting with Bredemarket to discuss your needs at https://bredemarket.com/cpa/.

And if you want to see Bredemarket’s LinkedIn content, visit:

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Bredemarket Needs an Influencer…So I Created My Own

Remember last month when I created the Meta AI character N. P. E. Bredemarket? “He” identifies as “wisdom in technology, at your service.” Although I need to train him more, he is fairly good at illuminating technology topics.

N. P. E. Bredemarket.

But he doesn’t make me money.

To make money, I need an influencer to promote Bredemarket.

  • But not a macro-influencer like a Kardashian or Jenner.
  • And not a micro-influencer.

I created a second Meta AI non-person entity. This one, named JaneCPAInfluencer.

JaneCPAInfluencer, created by Instagram.

“She” is still in anti-hallucination training; at one point she said that I was the past president of the International Biometric Association (whatever that is). But she’s getting better.

Will she drum up business for Bredemarket? Probably not, since my Instagram influence pales in comparison to my Facebook and LinkedIn influence. But I’m curious to try it.

How to Find LinkedIn’s “Most Recent” Feed

It was Sunday afternoon, and I was reading my LinkedIn feed. (Yes, I know; the first step is admitting you have a problem.)

Except that I was seeing stuff that was weeks old. Posts about “upcoming” trade shows that already took place. News about the “upcoming” Prism Project deepfake report that was released long ago.

I don’t know why LinkedIn’s algorithm thinks I need to read ancient history. What’s next…reports that Enron may be a fraud?

The chronological feed

So I decided to bypass the algorithm and access the tried and true chronological feed. You know, the way things used to work before we supposedly got “smart.”

(As an aside, I remember when FriendFeed would AUTOMATICALLY update the chronological feed when new content was posted. The way that the pitchforks were raised, you would have thought the world ended. As it turned out, the world wouldn’t end until August 10, 2009…or April 10, 2015. But I digress.)

Anyway, I went to the feed to look for the switch to swap to chronological…but could find no such switch.

So I checked Google Gemini, and discovered that the “Most Recent” feed switch was buried in the Settings. For mobile LinkedIn users, it was in the “Account preferences” section, in the “Feed preferences.”

Except that it wasn’t.

Whack a Mole

“Feed preferences” only governed display or non-display of political content. The option below “Feed preferences,” “Preferred feed view,” was the one I wanted.

Preferred feed view.

Color me conspiratorial, but I think everyone in the Really Big Bunch—Microsoft (LinkedIn), Meta (Facebook), and the others—likes to play “Whack a Mole” with the location of the chronological feed setting so that we give up and stick with the algorithmic feed of The Things We Are Supposed To See.

So the instructions here, written on June 22, 2025, may be invalid on June 22, 2026. Or July 22, 2025. Or June 23, 2025.

But for this moment I have the chronological feed set on LinkedIn, and since it takes effort to change it back, I don’t know when I will.

Update

When I returned to LinkedIn to share a LinkedIn version of this post, my preferred feed view had been reset to “most relevant.”

LinkedIn is not Facebook. Too bad.

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Last Friday I shared my beef with the so-called LinkedIn “experts” and their championing of generic pablum.

“The ideal personal communication is this: ‘I am thrilled and excited to announce my CJIS certification!’”

This drivel is rooted in the idea that LinkedIn is a business network…and anything else is just “Facebook.”

Oddly enough, my Bredemarket consulting blog gets much more traffic from Facebook than it does from LinkedIn.

  • Despite me emphasizing LinkedIn more than Facebook for Bredemarket social media. 
  • And despite the fact that Bredemarket’s LinkedIn pages have many more followers than Bredemarket’s Facebook page and groups.

It appears that Facebook users are more willing to click on links (and leave the walled garden).

Perhaps that’s not “businesslike” on LinkedIn.

Therefore, despite my issues with the Metabot at times, I’m paying more attention to Facebook these days.

And if Facebook users pay more attention to Bredemarket than LinkedIn users…well, I won’t impede on the LinkedIn users as they perform thrilling and exciting things.

In the distance.

By the way, I probably won’t post an anti-LinkedIn “experts” diatribe on the Bredemarket blog next Friday…

Why Generic Pablum is Critical for Your Company—Critically Bad

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I spend a lot of time on LinkedIn and therefore endure the regular assault from the so-called LinkedIn “experts.”

You know them. 

  • The people who get all bent out of shape over this character—because it’s certain proof that you use “ChatGPT” (because there is no other generative AI tool) because no human ever uses em dashes.
  • And then in the next breath the LinkedIn “experts” slam people who don’t use “ChatGPT” to increase productivity. For example, jobseekers should use “ChatGPT” to “beat the ATS,” automatically fine-tune their resumes for every individual application, and apply to thousands of positions.
  • Oh, but the LinkedIn “experts” say you shouldn’t spray and pray. Tap into the hidden job market via our members-only gated website.

But that’s not the worst thing they say.

Formulate Safe Generic Pablum

When they’re not commanding you to avoid the em dash, the LinkedIn “experts” remind us that LinkedIn is a professional network. And that our communications must be professional.

  • No cat pictures.
  • No “life sucks” posts.
  • Nothing that would cause anyone any offense.

The ideal personal communication is this: “I am thrilled and excited to announce my CJIS certification!” 

The ideal business communication is this:

Yes, the “experts” wish that businesses said nothing at all. But if they do say something, a statement like this optimizes outcomes: “WidgetCorp is dedicated to bettering the technology ecosystem.”

Such a statement is especially effective if all your competitors are saying the same thing. This unity of messaging positions you as an industry leader.

Which enables you to…argh, I can’t do this any more. I am hating myself more and more with each word I type. Can I throw up now? This is emotionally painful.

Derek Hughes just sent me an email that describes this generic pablum. It read, in part:

“Everything reads like it was written by a robot on decaf.

“Same recycled tips. Same recycled tone. Somehow, it’s all… grey.”

Obliterate Safe Generic Pablum

If your company wants conversions—and I assume that you do—avoid the generic pablum and say something. 

This will bring your hungry people (target audience) to you.

And for the prospects that despise humanness and glory in generic pablum…if their focus is elsewhere, your focus won’t impede. Let them roam in the distance.

In the distance.

That’s Not Your Job

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If you are a jobseeker on LinkedIn, you have probably seen people claim to be recruiters from well-known companies, when in truth they are nothing of the kind.

Faking your employer has existed for a long time. Just ask the Delaware State Police, who for some reason isn’t keen on people who impersonate police officers.

“[A] 23-year-old man from Laurel, Delaware…reported that he had been driving eastbound on Nine Foot Road, east of Laurel Road, when a white Dodge Magnum with Arizona registration pulled behind him and activated flashing red and blue lights. As the victim began to pull over, the Dodge passed him and continued driving.”

Because Arizona police officers patrol Delaware all the time.

The 23 year old was rightfully concerned, called 911, reported the incident, and described the vehicle. But that wasn’t the end of it.

“Shortly after, the driver of the Dodge pulled up next to the victim and verbally confronted him. The victim did not engage, and the suspect eventually fled the scene.”

After an investigation, the Delaware State Police arrested Blayden Rose of Selbyville, Delaware, for impersonating a police officer. 

The real Blayden Rose, courtesy the Delaware State Police. The police like to take pictures of special people.

Rose may or may not be a handyman, and his connection to Arizona is unknown. But at least in Delaware, flashing lights are generally prohibited on non-emergency vehicles.

Not sure if Rose can get off on a technicality (“I wasn’t claiming to be a cop, I was just doing a strobe show”), but it reminds us that we have to trust, but verify.

Don’t Learn to Code 2

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As a follow-up to my first post on this topic, look at the Guardian’s summary article, “Will AI wipe out the first rung of the career ladder?”

The Guardian cites several sources:

  • Anthropic states (possibly in self-interest) that unemployment could hit 20% in five years.
  • One quarter of all programming jobs already vanished in the last two years.
  • A LinkedIn executive echoed the pessimism about the future (while LinkedIn hypes its own AI capabilities to secure the dwindling number of jobs remaining).
  • The Federal Reserve cited high college graduate rates of unemployment (5.8%) and underemployment (41.2%).

Read the entire article here.