Category Archives: Uncategorized

REAL ID: When Enforcement Isn’t Enforcement

Follow up to the long-standing history of REAL ID enforcement delays.

Lots of delays.

When then-President George W. Bush signed into law the “Real ID Act of 2005,” American adults initially had a May 11, 2008 deadline to ensure their identification documents met federal standards.

For those who didn’t notice, we didn’t all adopt REAL IDs in 2008.

In fact, a few years later I was working on a driver’s license proposal for a state I won’t identify, and the RFP clearly and emphatically stated that REAL ID compliance for the new driver’s license was not…um…OK.

Even during the short history of the Bredemarket blog, the REAL ID enforcement date of May 5, 2023 has been adopted and superseded. And more recently there was a report that that new date of May 7, 2025 would slip.

Well, that won’t happen.

Or will it?

The (so-called) “final” rule

The Transportation Security Administration has published a final rule which clearly states that the REAL ID enforcement date of May 7, 2025 still stands and has not been delayed.

Or perhaps it’s not so clear.

This rule ensures that Federal agencies have appropriate flexibility to implement the card-based enforcement provisions of the REAL ID regulations after the May 7, 2025, enforcement deadline by explicitly permitting agencies to implement these provisions in phases. Under this rule, agencies may implement the card-based enforcement provisions through a phased enforcement plan if they determine it is appropriate upon consideration of relevant factors including security, operational feasibility, and public impact. The rule also requires agencies to coordinate their plans with DHS, make the plans publicly available, and achieve full enforcement by May 5, 2027.

So the enforcement DEADLINE is May 7, 2025, but FULL enforcement will be achieved by May 5, 2027.

Date subject to change.

It’s not only the U.S.

But at least these decades of delays give me an excuse to share a Geico commercial.

And Europe (the continent, not the band) has its own problems with delays to its Entry/Exit System (EES)…and a graduated rollout is proposed.

From https://www.youtube.com/watch?v=1H9FI87HK-s.

Bredemarket’s Three (So Far) Industry Pillar Pages

Since I started creating (sort of) pillar pages in April 2022, I’ve built more, including three devoted to particular industries.

My “Banking Changes” Post Needs an Update

Back in July 2023, I wrote a post about financial remote onboarding which included a section entitled “Three changes in banking over the last fifty years.” The first change I addressed was locational change.

The first crack in the whole idea of “going to the bank” was the ability to bank without entering the door of the bank…and being able to bank on Sunday at midnight if you felt like it. Yes, I’m talking about Automated Teller Machines (ATMs), where the “teller,” instead of being a person, was a bunch of metal and a TV screen.

But when I was recently reading a Bluesky post from mclevin that stated (correctly) that the decline in tellers didn’t start with artificial intelligence, but automated teller machines, it occurred to me that even the once-revolutionary ATM is itself outdated in financial terms.

Think about it.

What are the two most important functions of an ATM?

  • To deposit paper checks.
  • To obtain physical cash.

I think you see where this is going.

While the ATM still fulfills these functions today, how often do we receive paper checks? And even if we do, why go to a distant ATM to deposit the check when you can often perform the same function using your mobile phone?

And how often do we use cash to pay for things? Often we use a card…or a mobile phone.

Why is Healthcare Identity Critical?

Oosto has highlighted two reasons why it’s critical to identify people in healthcare environments.

Healthcare facilities account for 42% of infant abductions…

Think about it. If all you need to identify yourself (or impersonate someone else) is your name and birthdate, a fraudster could easily gain access to a facility and abduct someone else’s child.

(H)ealthcare workers experience violence—both physical and verbal—at a shockingly 5 times higher rate than other industries. This violence accounts for up to 73% of all nonfatal workplace injuries caused by violence.

Again, if you don’t know who you’re dealing with, bad things can happen. I’ll admit that identity verification doesn’t solve this-people can attack healthcare workers even if their identities are known-but the danger of unidentified assaults is great.

Oosto discusses these and other healthcare topics in a recent podcast: “Healthcare Under Pressure: Bringing a Championship Mindset to Healthcare Security.“

Door-to-door Scamming

This was shared on a private Facebook group. Looks REALLY scammy.

Here is what Spectrum says about scams:

“If you’re curious about the status of your account, you can always use the My Spectrum App or sign in to your Spectrum account to check the details. Those are safe and secure ways to connect to your account anytime and from anywhere.”

If Tik Stops Tokking (in the U.S.)

Not that it’s authoritative, but I asked Google Gemini what may happen to TikTok users on Sunday, January 19. The text below was written by Gemini.

On Sunday, January 19th, 2025, if the current legal situation remains unchanged:

  •  New users will not be able to download TikTok.
  •  Existing users will likely still be able to use the app on their devices. However, the app will no longer receive updates or bug fixes, potentially leading to performance issues and security vulnerabilities over time.

Important Note: This is based on the current understanding of the legal proceedings. The situation could change if:

  •  The Supreme Court intervenes: They could potentially block or delay the ban.
  •  TikTok is sold: If TikTok is sold to an approved buyer, the ban may be lifted.

I recommend staying updated on the latest news and legal developments regarding this issue.

An Eventful Monday

Now that I’ve formally scheduled the release of my talkie—it’s even an “event” on Facebook—I may as well provide a description of what my talkie contains.

  • First, the video is 3 minutes and 40 seconds long, which for me is long. And why you won’t see it on Bluesky or Instagram. But you will see it here; it’s already scheduled.
  • Oh, and I talk. The video alternates between shots of me at Bredemarket world headquarters and shots of textual/image descriptions incorporating Canva’s finest AI-generated music. If you’ve seen my other videos you know the…um…score.
  • I start by introducing the subject of “marketing and writing services” and identifying MY hungry people (target audience). 
  • Then I explain, in detail, what Bredemarket’s “CPA” services are NOT…and what they ARE.
  • I briefly touch on the questions I ask my clients. If you’ve read Bredemarket’s “Seven Questions Your Content Creator Will Ask You,” you’re already familiar with these questions.
  • Then I do something that some sales professionals would NEVER do—reveal my pricing up front.
  • Finally, my call to action is for interested prospects to book a meeting with me on my CPA page. If you don’t already have the link to that page, you’ll get it on Monday.

Well, that’s that. Come back Monday at 8:00 am Pacific Standard Time / 1600 GMT.