Tag Archives: biometric product marketing expert

Identity/Biometric Marketing Leaders: In Case You Missed It

If you’re an identity/biometric marketing leader who requires content, proposal, and analysis expertise from a biometric product marketing expert, make sure you read the following:

It will be worth your while.

Landscape. Biometric product marketing expert.

Why Identity/Biometric Prospects of Marketing and Writing Firms Benefit from Specificity

Bredemarket markets to identity/biometric firms that market to their own prospects.

And this quote from Aja Frost at HubSpot is relevant to anyone who markets to anyone, and wants to attract attention from people using Google Gemini, ChatGPT, and other large language models to answer questions. You need to practice answer engine optimization (AEO).

“In the old world, you’d be publishing ‘The Ultimate Guide to Content Marketing.’ And in the AEO world, you are publishing ‘The Ultimate Guide to Content Marketing If You Work at a Logistics Company in New Jersey’ because answer engines surface highly relevant, contextualized, tailored information to every person who is using them.“

HubSpot preaches something very similar to Never Search Alone: when you cast a wide net, there are too many holes.

Google Gemini.

This reminded me that I need to narrow my focus whenever possible and address the issues important to marketing leaders at identity and biometric firms.

What types of “highly relevant, contextualized, tailored information” do identity/biometric prospects need?

What types of customer-focused benefits resonate with them?

How can a biometric product marketing expert help identity/biometric firms?

Why don’t you ask me, and we can work together to create that highly relevant content?

Lee Densmer On Why You Need Content

Lee Densmer recently shared an email on “Your guide to understanding the costs of an effective content program.” Now Densmer is technically a competitor of Bredemarket (albeit a slightly more successful one), but you can always learn from the market.

A good chunk of her email was devoted to her statements on how much content should cost. It turns out that my rates are in the ballpark that she described.

Bredemarket’s services, process…and pricing.

But that’s not the most important part of the email. The key observation comes at the end.

“If you want to create high-quality blog posts, engaging videos, or targeted social media campaigns, you will need to pay for skilled writers, designers, videographers, and social media experts.

“No, it doesn’t come cheap. But remember that for every dollar spent on content marketing, you get 3 in return, and that content marketing brings 6x the ROI of other marketing tactics.”

I’ve seen similar statistics before.

Data source: Daily Infographic, https://www.dailyinfographic.com/state-of-blogging-industry

If you want Densmer to work with you on your content, subscribe to her newsletter and interact with her.

But while Densmer is wonderful…she’s not the biometric product marketing expert.

You need to talk to Bredemarket about that.

Why is Educational Identity Important?

1Kosmos and Fischer Identity (discussed previously) announced a partnership on February 4 to bring “high-assurance identity verification and passwordless authentication to colleges and universities.”

The press release also noted why educational identity is important.

“Higher education institutions are increasingly targeted by identity fraud schemes, including “ghost students,” synthetic identities, and financial aid fraud. At the same time, universities must support digital access for students, alumni, faculty, and staff across fragmented IAM environments that span legacy systems, modern cloud platforms, and third-party services.”

Let’s look at the what.

  • Verify student, alumni, and staff identities using high-assurance proofing and biometric verification
  • Reduce financial aid and enrollment fraud caused by synthetic or stolen identities
  • Strengthen assurance across fragmented IAM environments spanning legacy and modern systems
  • Enable strong, passwordless authentication based on verified digital identity that is reusable and persists across enrollment, academic access, and alumni engagement

If your company provides educational identity solutions, and your message isn’t getting out to your prospects, perhaps you need to talk to the biometric product marketing expert, Bredemarket.

Bredemarket can write your biometric company’s product marketing content.

Three Reasons Why You Should Let Your Competitors Market Your Identity/Biometric Product

Identity/biometric marketing leaders have a lot on their hands, and the last thing they need is more work. Even if you outsource your product marketing, you must manage the resources.

Rather than do this yourself, why not let your competitors do it?

Imgflip.

If your competitors market your identity/biometric product…

  • One: You save money. Why spend hundreds or thousands of dollars on go-to-market or sales enablement materials? Let your competitors incur those costs.
  • Two: You save time. The best product marketing initiatives occur in a joint process between the marketing leader and the product marketing consultant. But this requires commitment on your part: in initial project definition, draft review, and final publication.
  • Three: You save trouble. If your product marketing content has an effective call to action, there is the danger that a prospect may act on it, creating more work for your sales organization.

You can save money, time, and trouble by your silence. Let your competitors bear the burden of defining your product to your prospects. They will be more than happy to do so.

In fact, you should strongly encourage your competitors to contact Bredemarket about their identity/biometric product marketing needs. Bredemarket will make your competitors spend money and stay busy during and after content creation.

Whatever you do, do NOT contract with Bredemarket yourself. Bredemarket has worked with clients on both a strategic and tactical basis to bring identity/biometric products to market, launch long-term campaigns, and bring visibility to client products and services.

Bredemarket can write your biometric company’s product marketing content.

Who Can Write My Biometric Company’s Product Marketing Content?

Someone who is a biometric product marketing expert.

Someone who has three decades of expertise in biometrics.

I remember ANSI/NIST-CSL 1-1993.

Someone who has worked with fingerprints, faces, irises, voices, DNA, and other biometric modalities.

Some modalities. Butts and tongues not included.

Someone who understands the privacy landscape in Europe (GDPR), Illinois (BIPA), California, and elsewhere.

BIPA is a four-letter word.

Oh…and someone who can write.

A slight exaggeration.

So who can write this stuff?

I know someone. Bredemarket.

Stop losing prospects! Use Bredemarket content for tech marketers

Some great videos


Biometric product marketing expert.
Questions.
Services, process, and pricing.

Did I Forget to Mention That I Don’t Live in New York City?

For a moment I’m going to veer away from finger, face, iris, voice, and DNA and veer toward geolocation.

I don’t live in New York City.

Technically I don’t live in the Mojave Desert either.

But Ontario, California is closer, both in geography and in climate, to the High Desert than to the Eastern Seaboard.

I guess California knows how to party by walking around with self promotion signs.

Biometric product marketing expert.

And if my biometric product marketing expertise can help your firm, let’s talk.

Chris Allsop Asks, Then Asks, Then Asks Again

You already know how Bredemarket launches a content project with a client.

Bredemarket asks seven questions.

But Bredemarket may not be the source of all knowledge.

Let’s look at Chris Allsop’s process to launch a writing project.

“Step 1: Talk with your client, whether by email, on the phone, or in person. This will give you a clear understanding of the project, the audience and your client’s goals.”

Allsop asks multiple questions, including why, what, and who.

“[A]nswers to these questions will help you write copy that resonates with your audience….”

Great. Bredemarket and Allsop are pretty much in alignment.

But Chris is only on Step 1.

“Step 2: Take your conversation with your client a step further with thorough research.”

I gloss over this but it’s important. If you don’t know an industry it’s important to understand it. And if you do know an industry it’s important to understand it better. Even if a biometric product marketing expert is writing biometric content, it always helps to conduct research.

(Yeah, I’ll share the video. Later.)

Oh, and Chris isn’t done yet.

“Step 3: Study successful promotions, websites, and content in the topic or industry you’re working in. Ask yourself how each promotion got your attention.”

Good idea…to a point. Don’t slavishly imitate other promotions. The content from your client still needs to differentiate from the content from the competitors. And aping some popular brand to call yourself the “Uber of lawn care” just sounds bad when you spend two seconds thinking about it.

(Picture from an older version of https://www.yourgreenpal.com/blog/is-there-an-uber-for-lawn-care)

But whether you ask my seven questions or perform some other type of preparation, the act of preparation is important.

And for those who were waiting for me to share the “landscape” video…

Landscape.

And I might as well share the third of the three.