Identity/biometrics firms don’t just create social media channels for the firms themselves. Sometimes they create social media channels dedicated to specific products and services.
That’s the good news.
Here’s the bad news.
As I write this, it’s March 3. A firm hasn’t updated one of its product-oriented social media channels since February 20.
That’s February 20, 2020…back when most of us were still working in offices.
It’s not like the product no longer exists…but to the casual viewer it seems like it. As I noted in a previous post, a 2020 survey showed that 76% of B2B buyers make buying decisions primarily based on the winning vendor’s online content.
Now I’ll admit that I don’t always update all of Bredemarket’s social media platforms in a timely manner, but at least I update them more than once every four years. I even updated my podcast last month.
Sadly, I can’t help THIS product marketer, since Instagram posts are not one of my primary offerings.
If you’re an identity/biometric company that needs help with blogs, case studies, white papers, and similar text content, Bredemarket can work with you to deliver fresh content.
Bredemarket 