“Anonybit…announced the first-ever live implementation of agentic commerce secured by decentralized biometrics, marking a significant milestone in the evolution of enterprise AI.
“Through a strategic partnership with SmartUp, a no-code platform for deploying enterprise AI agents, Anonybit is powering authenticated, identity-bound agents in real-world order, payment, and supply chain workflows….
“Anonybit’s identity token management system enables agents to operate on behalf of users with precise, auditable authorization across any workflow—online, in-person, or automated.”
So—if you want to—all your bot buddies can be linked to you, and you bear the responsibility for their actions. Are you ready?
While some are concentrating on the political aspects of this story, I would like to focus on the technological aspects.
“[Dr. Katherine] Keyes is cited in a paper titled ‘Changes in mental health and substance use among US adolescents during the COVID-19 pandemic,’ which appears on page 52 of the MAHA report and lists JAMA Pediatrics as the journal. A representative for the journal confirmed to ABC News the paper does not exist.”
Anybody who has paid attention over the last two years knows EXACTLY what happened.
The word “hallucination” comes to mind.
Figure it out yet?
Someone took a shortcut in researching and/or writing the MAHA paper…something that all the generative AI companies are saying is a perfectly wonderful thing to do. After all, you won’t lose your job to AI…you will lose your job to someone who uses AI’s “help.” Until AI hallucinates and puts organic food dye-free egg whites on your face.
The continued inaccuracies in generative AI-authored writing are not limited to one political movement.
“A Bureau of Labor Statistics survey in January 2024 found that 65.7% of long-tenured workers (those with at least 3 years on the job) displaced between 2021 and 2023 had been re-employed.
“Re-employment rates vary by age. In January 2024, the rate was 74.5% for those aged 25-54, but significantly lower for older workers (55-64: 55.3%; 65 and over: 34.4%).”
In short, if you’re over 55 and lose your job, there’s a good chance that you’re not getting another one.
Having only enjoyed full-time employment for one year out of the last five, I realize that I may never work again, even though I am years away from retirement age.
Bredemarket started during my first bout of unemployment between 2020 and 2022, when I pursued a two-pronged approach of consulting and searching for full-time employment.
“Frontegg launched Frontegg.ai, an identity management platform purpose-built for developers building AI agents….
“[D]evelopers are running into a major roadblock: a lack of identity standards tailored specifically for AI agents. Existing infrastructure was not designed with autonomous agents in mind. When building an AI agent, developers are forced to waste valuable time stitching together ad-hoc authentication flows, security frameworks, and integration mechanisms….
“In an AI‑first world, identity can’t be retrofitted from traditional web and mobile stacks. It needs to be purpose-built for AI agents. Frontegg.ai provides that layer for agent builders…”
Now that it’s showing up in search, I will announce what I’ve done. Although I shouldn’t have done it.
I created my own Meta AI character on Instagram.
I was nosing around in my Instagram settings and discovered I could create an AI bot. So I did. You may or may not be able to create your own: see https://help.instagram.com/1675196359893731 for instructions.
“His” name is N. P. E. Bredemarket. Regular Bredemarket blog readers know that NPE stands for non-person entity.
H/T Donal Greene for this story of non-person entities that were really people.
“The nate app purported to take care of the remainder of the checkout process through AI: selecting the appropriate size, entering billing and shipping information, and confirming the purchase….In truth, nate relied heavily on teams of human workers—primarily located overseas—to manually process transactions in secret, mimicking what users believed was being done by automation.”
Technology marketers, do your prospects know who you are?
If they don’t, then your competitors are taking your rightful revenue.
Don’t let your competitors steal your money.
Before I tell you how Bredemarket can solve your technology company’s awareness problem, let me spill the secret of why I’m asking the question in the first place.
The wildebeest’s friend
Normally I don’t let non-person entities write Bredemarket content, but today I’m making an exception.
Sources.
My usual generative AI tool is Google Gemini, so I sent this prompt:
“What are the five most important types of marketing content to create for a technology software company?”
A little secret: if you want generative AI to supply you with 3 things, ask for more than that. Some of the responses will suck, but maybe the related ones are insightful.
In this case I only wanted ONE type of marketing content, but I reserve the right to “co-author” four more posts based upon the other responses.
Of the 5 responses from Google Gemini, this was the first:
“In-depth Problem-Solving Content (Think Blog Posts, White Papers, Ebooks): Your potential customers are likely facing specific challenges. Content that dives deep into those problems and offers insightful solutions (even if it doesn’t directly pitch your product) builds trust and positions you as a thought leader. Think “The Ultimate Guide to [Industry Challenge]” or a white paper on “Navigating [Complex Technical Issue].””
Now you see where I got the idea for the title of this post. Normally I shy away from bombastic words like “ultimate,” but this sage is going a little wild.
So the bot tells me that the most important type of marketing content for a technology software company is short-form or long-form problem-solving content.
Going meta
Let’s get a little meta (small m) here.
If your prospects don’t know who you are, create customer-focused content that explains how your company can solve their problems.
Solving problems.
Now let’s get meta meta.
If you need help creating this content, whether it’s blog posts, articles, white papers, case studies, proposals, or something else, Bredemarket can help you solve your problem.
Let’s talk about your problem and how we can work together to solve it. Book a free meeting via the https://bredemarket.com/cpa/ URL.
(All AI illustrations from Imagen 3 via Google Gemini, of course)
When I introduced emotions as the seventh question in Bredemarket’s seven questions, I was thinking about how a piece of content could invoke a variety of emotions in a human reader.
“Like anything else, I think in some cases robots with emotions will be really good. It’s good in the sense that emotions are one of the best human interfaces. If you want to interface with us humans, we respond to emotions, and so having an emotional component in robots is a very smart, powerful way to help us work with them.”
Bredemarket 