Category Archives: Uncategorized

Dry To The Bone

You’re not gonna hear this song about dry fingerprint ridges on Top 40 radio. But for a select few biometric product marketers, it highlights a critically important issue.

“Dry To The Bone #1.” Google Lyria.

Why?

Because dry fingerprint ridges, while not a common worry among the general populace, ARE a concern among law enforcement, homeland security, financial institution, and other professionals who depend on high-quality friction ridge capture to solve crimes and identify people.

And these people desperately need products that accurately capture fingerprints in challenging conditions.

And the product vendors need to communicate their product benefits to potential vendors. (Whoops, I mean prospects.)

That’s where Bredemarket comes to save the day.

Not with music.

“Tracing the Ridge.” Google Lyria.

(Thankfully.)

Through Bredemarket, I work with you to develop the customer-focused, benefits-oriented words that move your prospects toward your fingerprint capture solution.

If you want prospects to buy your identity product, schedule a free meeting with the biometric product marketing expert.

Stop losing prospects! Use Bredemarket content for tech marketers
Stop losing prospects!

And…I couldn’t resist one more.

“Dry To The Bone #2.” Google Lyria.

The Precision Trap

I recently converted my blog post “Top 3 Identity/Biometric Marketing Mistakes: Avoid These False Differentiators” into a video, “Avoid(ing) False Differentiators.”

So I figured I should go all out on Google-powered repurposing and I used Lyria to create the 30-second song “The Precision Trap.”

The Precision Trap.

Google described it as “a slick, modern Dark Synth-Pop track inspired by the core concepts from the article on avoiding false differentiators.” But with only 30 seconds to work with, it can’t match the detailed take of the video. No great place to work awards, no unicorns, not even a single feature.

But it’s catchy.

My previous Lyria efforts covered topics such as fingerprint matching, my biometric product marketing expertise, early FBI AFIS efforts, and content-proposal-analysis “pages left to go.” You know, the usual songwriter themes.

Oh, and Bredebot has a Lyria song also about wombat teamwork. Because Taylor refuses to talk about it, someone—I mean something else must.

The Continuing Adventures of Will and Chad

Technically Chad Smith engaged in identity fraud on Saturday Night Live when he started giving Will Ferrell’s monologue.

But no harm was done.

And while the face modality fooled many of us, the voice modality gave Chad away. Score one for multimodal authentication.

IE Tech Firms, Stop Letting Outside Agencies Misread Your Tech

Deploy Inland Empire product marketing that converts.

Inland Empire technology firms (May 23, 2026).Download

Expert product marketing offered by Bredemarket in Ontario.

Schedule your free content needs assessment: https://bredemarket.com/mark/

In Biometric Product Marketing, It’s All About the Benefits

How does your biometric product captivate your prospect?

It’s All About the Benefits.

Let Bredemarket, the biometric product marketing expert, help your firm speak to your prospects. Schedule a free meeting.

https://bredemarket.com/mark/

Stop losing prospects! Use Bredemarket content for tech marketers

Avoiding False Differentiators

This video is about three common marketing errors made by identity/biometrics companies.

Avoid False Differentiators.

If this seems familiar, that’s because it is based upon a blog post I wrote a month ago.

Google Gemini. From “Top 3 Identity/Biometric Marketing Mistakes: Avoid These False Differentiators.”

For those keeping score, this is Bredemarket’s third NotebookLM video, and the second based upon a Bredemarket blog post. A nice way to repurpose text in video form.

Google Gemini. From “Government Anti-Fraud Efforts: They’re Still Siloed.”

But let’s ask the uncomfortable question. Does NotebookLM’s current video capabilities actually enhance Bredemarket’s own marketing? Sure it gives me another avenue to get my message out, but the common look of NotebookLM output results in a message that is…not differentiated.

There are some customization options when creating videos, so maybe I should explore those more.

Anyway, this is on YouTube also.