Identity/biometrics/technology marketing and writing services
These are the no-good characters from my Bredemarket blog post earlier today, “Why is Educational Identity Important?” That post quoted from 1Kosmos and Fischer Identity:
“Higher education institutions are increasingly targeted by identity fraud schemes, including “ghost students,” synthetic identities, and financial aid fraud.”
Don’t let these fraudsters rip your university off.
As I write this, contactless fingerprint scanners cannot submit their prints to the U.S. Federal Bureau of Investigation’s (FBI) Next Generation Identification (NGI) system.
But the FBI does certify such scanners under a special category.
Biometric Update recently wrote about one such scanner.
“Hungarian border police are exploring the use of contactless biometric technology made by German startup IDloop in border control and law enforcement….
“The product [CFS flats] was first introduced in 2024 and is the world’s first 3D contactless fingerprint scanner certified by the FBI, according to the firm.”
Note the last four words.
Biometric Update reports news as reported, and I don’t think it’s Biometric Update’s purpose to poke holes in vendor claims. So they just says that THE FIRM SAYS it’s certified, and it’s the first.
Well, IDloop is half right.
The way to check certification is to go to the Certified Products List web page at the FBI Biometric Specifications website. You can go there yourself: https://fbibiospecs.fbi.gov/certifications-1/cpl
And if you do, scroll down to the “Firm” area and look for IDloop in the list of firms.
Yes, it’s there, and it has a certification under the Personal Identity Verification (PIV) specification, originally dated 10/30/2024, modified 1/28/2026.
Here’s the description:
“CFS flats contactless, up to 4-finger, capture device at 500 ppi (PIV-071006) (original 10/24; algorithm update 1/26) Note: Device images a 3-dimensional object, but testing was primarily 2-dimensional – Not for use with CJIS systems.”
Again, the FBI isn’t allowing contactless submissions to CJIS systems such as NGI, in part because the Appendix F specifications assume analysis of fingerprint images on a 2-dimensional object. Obviously very, very difficult with contactless devices that capture 3-dimensional objects.
Again, here’s what IDloop claims.
“Introducing CFS flats—the world’s first FBI-certified 3D contactless fingerprint scanner.“
Um…perhaps I should share a bit of my personal history, for those who don’t know.
From 2009 to 2017 I worked for a company called MorphoTrak. Know where this is going?
But I’m not going to focus on my former employer.
Remember that unusual sentence that appears in IDloop’s description of its PIV certification?
“Device images a 3-dimensional object, but testing was primarily 2-dimensional”
I assert that if we can find ANY contactless product in the Certified Products List that uses that same language and was certified before 10/30/2024, then IDloop’s claim of being first is…somewhat inaccurate.
So I checked.
Two products received PIV certification before October 2024, MorphoWave XP (July 2020) and MorphoWave TP (May 2024). The first was originally certified over 4 years BEFORE the IDloop product.
“MorphoWave XP (formerly MorphoWave Compact) contactless, up to 4-finger, livescan device at 500 ppi (PIV-071006) (alternate enrollment processing 6/23; name change 2/22; contrast stretch 9/21; original 7/20) Note: Device images a 3-dimensional object, but testing was primarily 2-dimensional – Not for use with CJIS systems.”
And what if you search for the word “contactless” instead and just look at the 4-finger PIV certifications?
If you do so, you can find certifications from 2019 and earlier for products from Advanced Optical Systems (October 2015 May 2017), Safran Morpho (November 2015, under the original name “Finger On The Fly”), and Thales (May 2019). All years BEFORE the IDloop product.
While Advanced Optical Systems is no more, let’s look at the description for that original AOS product.
“ANDI OTG
contactless, up to 4-finger, livescan capture system at 500ppi (PIV-071006). Note: Device images a 3-dimensional object, but testing was only 2-dimensional – Not for use with CJIS systems”
Oh, and there was a press release:
“Huntsville, AL, November 30, 2015 (Newswire.com) –Advanced Optical Systems, Inc made the historic announcement today that their revolutionary, zero-contact “On The Go” fingerprint technology, ANDI® OTG, is the first non-contact fingerprint system to be certified by the US Federal Bureau of Investigation (FBI). The FBI added the device to the agency’s Certified Product List (CPL) on November 27th, 2015.”
So IDloop may be certified, but it’s NOT the first contactless 4-finger scanner to receive certification.
It should have fact checked with the biometric product marketing expert.
1Kosmos and Fischer Identity (discussed previously) announced a partnership on February 4 to bring “high-assurance identity verification and passwordless authentication to colleges and universities.”
The press release also noted why educational identity is important.
“Higher education institutions are increasingly targeted by identity fraud schemes, including “ghost students,” synthetic identities, and financial aid fraud. At the same time, universities must support digital access for students, alumni, faculty, and staff across fragmented IAM environments that span legacy systems, modern cloud platforms, and third-party services.”
Let’s look at the what.
- Verify student, alumni, and staff identities using high-assurance proofing and biometric verification
- Reduce financial aid and enrollment fraud caused by synthetic or stolen identities
- Strengthen assurance across fragmented IAM environments spanning legacy and modern systems
- Enable strong, passwordless authentication based on verified digital identity that is reusable and persists across enrollment, academic access, and alumni engagement
If your company provides educational identity solutions, and your message isn’t getting out to your prospects, perhaps you need to talk to the biometric product marketing expert, Bredemarket.
Bredemarket can write your biometric company’s product marketing content.
I tend to load my Bredemarket blog posts with a ton of outbound links, and if you didn’t look at my 7am post carefully, you may have missed one.
Tamara Grominsky recently wrote “The Operator,” or Why the strategic vs tactical PMM debate is a false choice.
One brief excerpt:
“If you’re only doing strategy, sitting in your ivory tower designing the future without grounding it in reality, you’re going to be out of touch….But it’s equally true that if you’re stuck in pure execution mode, you could be executing brilliantly on the wrong things.”
Now read the rest.
Identity/biometric marketing leaders have a lot on their hands, and the last thing they need is more work. Even if you outsource your product marketing, you must manage the resources.
Rather than do this yourself, why not let your competitors do it?
If your competitors market your identity/biometric product…
You can save money, time, and trouble by your silence. Let your competitors bear the burden of defining your product to your prospects. They will be more than happy to do so.
In fact, you should strongly encourage your competitors to contact Bredemarket about their identity/biometric product marketing needs. Bredemarket will make your competitors spend money and stay busy during and after content creation.
Whatever you do, do NOT contract with Bredemarket yourself. Bredemarket has worked with clients on both a strategic and tactical basis to bring identity/biometric products to market, launch long-term campaigns, and bring visibility to client products and services.
Bredemarket can write your biometric company’s product marketing content.
Someone who is a biometric product marketing expert.
Someone who has three decades of expertise in biometrics.
Someone who has worked with fingerprints, faces, irises, voices, DNA, and other biometric modalities.
Someone who understands the privacy landscape in Europe (GDPR), Illinois (BIPA), California, and elsewhere.
Oh…and someone who can write.
I know someone. Bredemarket.
I was working with these sectors back when I was at MorphoTrak.
“There are 16 critical infrastructure sectors whose assets, systems, and networks, whether physical or virtual, are considered so vital to the United States that their incapacitation or destruction would have a debilitating effect on security, national economic security, national public health or safety, or any combination thereof. Presidential Policy Directive 21 (PPD-21): Critical Infrastructure Security and Resilience advances a national policy to strengthen and maintain secure, functioning, and resilient critical infrastructure. This directive supersedes Homeland Security Presidential Directive 7.”
The sectors are:
See:
I’ve spent a lot of time in the Bredemarket blog looking at a variety of NIST studies of different biometric modalities.
But you can read up on them yourself.
NIST has investigated the following biometric modalities, using both definitions of the word biometrics:
But NIST has not spent taxpayer money researching other biometric modalities, such as tongue identification.
“Commercials, Concerts, And a Sports Show”(tm) is a trademark of Bredemarket. CCAASS may be freely used by any entity to refer to the sporting event taking place in Santa Clara, California on Sunday, February 8, 2026. This saves you from having to refer to The Big Game or The Bowl That Will Not Be Named. See FindLaw for the legalities: https://www.findlaw.com/legalblogs/small-business/legal-to-use-super-bowl-in-ads-for-your-biz/
So for those of us not on Kalshi or other futures or betting markets, who will win the CCAASS? (The sporting part, not the commercial competition.)
As a Commanders fan, I have no wildebeest in the hunt.
Bredemarket has no current clients in the states of Massachusetts or Washington.
There are former IDEMIA employees in both states.
Ex Incode employee (and ex employee of a former Bredemarket client) Gene Volfe lives in an NFC West city, but the team in that city is a bitter rival of the Seahawks.
With no clear preference, I lean toward the NFC rather than the AFC in the CCAASS.
Go Saltwater Birds!
The Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF, a legacy acronym) is part of the Department of Justice (moved from Treasury when Homeland Security was created). One of its duties is to administer the regulations from the National Firearms Act (NFA) of 1934.
In the course of its duties, ATF fingerprints certain gun owners.
As Bayometric notes in a detailed article, there are two ways to generate the fingerprint cards required by ATF: traditional ink fingerprinting to create an FD-258 card, and live scan fingerprinting to create one or more FD-258 cards. Although the latter is more expensive (even a non-ruggedized live scan station is much more expensive than an ink pad), live scans measure quality immediately and are less suspectible to operator error.
But why even worry about FD-258 cards? ATF supports an eForms service which allows you to submit prints electronically like everyone else does.
Then again, if you’re suspicious of Big Brother, you may opt for non-electronic inked fingerprints.
Bredemarket