Meta-repurposing

I like to publish “in case you missed it” (ICYMI) posts over the weekend, just in case my Facebook, LinkedIn, or Twitter followers might have missed something that I originally published in the preceding week.

Last weekend I tried something a little different. Now that Bredemarket has been a going concern for over a year, I chose to publish some items that my followers might have missed when I originally published them in the preceding YEAR.

Although there are some parts of 2020 that aren’t fun to revisit.

But this past weekend, I went back to October 2020 for my latest #ICYMI offerings. I want to talk about two of these offerings in particular.

The first #ICYMI item

The first item that I shared last weekend was a Bredemarket blog post from October 17, 2020 entitled “You go back, Jack, do it again” that talked about repurposing content. Here’s a brief excerpt that links to a Neil Patel post.

Why repurpose content?

To reach audiences that you didn’t reach with your original content, and thus amplify your message. (There’s data behind this.)

If you’re a data lover, check the link.

The second ICYMI item

Waylon Jennings promotional picture for RCA, circa 1974. By Waylon_Jennings_RCA.jpg: RCA Records derivative work: GDuwenTell me! – This file was derived from:  Waylon Jennings RCA.jpg:, Public Domain, https://commons.wikimedia.org/w/index.php?curid=17091525

The second item that I shared last weekend was a Bredemarket Spotify podcast episode from the same period entitled “A special episode for Spotify subscribers, with Waylon Jennings’ ‘Do It Again.'” You can probably guess that it was about repurposing content.

To answer a few questions about the podcast:

  • Yes, it was a repurposing of the blog post.
  • Yes, this particular podcast episode was only on Spotify because it included a song sample.
  • Yes, I chose Waylon’s version of the song rather than Steely Dan’s because I like Waylon’s version better.
  • Yes, you have to be on Spotify Premium to hear the whole song, rather than a 30-second snippet. (I’m not on Spotify Premium, so even I haven’t heard the entire podcast as envisioned.)

I don’t really have anything profound to say about repurposing that hasn’t been said already, so treat this as a reminder that you can easily repurpose content on new platforms to reach new readers/listeners.

As I just did.

Again.

Postscripts

For the record, I haven’t created any other Spotify-only podcast episodes with music since that initial one a year ago. So all of the other podcast episodes that I’ve recorded are available on ALL of my platforms, including Anchor.

By the way, there was a third #ICYMI item that I re-shared last weekend on Facebook, LinkedIn, and Twitter. But it didn’t deserve its own re-blog.

(You gotta know when to hold ’em. Yes, that’s Kenny, not Waylon.)

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