biometric – Bredemarket

Which Department Handles Biometrics Use Case X in Country Y?

While Bredemarket only conducts business in the United States (with one exception), my clients have no such constraints.

Who are my client’s prospects?

Because of my extensive business-to-government (B2G) experience, I often work with clients that sell products and services to government agencies throughout the world. Well, except to North Korea and a few other places.

And as those clients (or their marketing and writing consultants) identify their public sector prospects, terminology becomes an issue.

And they have to answer questions such as “which government agency or agencies in Country Y potentially use biometric authentication for passengers approaching a gate in an airline terminal?”

Hint: chances are it’s NOT called the “department of transportation.”

Ministry

Add one factor that is foreign (literally) to this United States product marketing consultant.

Many of these countries have MINISTRIES.

No, not religious ministers or preachers.

Billy Graham. By Warren K. Leffler – This image is available from the United States Library of Congress’s Prints and Photographs divisionunder the digital ID ppmsc.03261.This tag does not indicate the copyright status of the attached work. A normal copyright tag is still required. See Commons:Licensing., Public Domain, https://commons.wikimedia.org/w/index.php?curid=905632.

When I say “Minister” here I refer to government officials, often from the country’s legislature, who manage a portfolio of agencies that are the responsibility of a Minister.

Sisa

Let’s take one ministry as an example: Sisäministeriö. Oops, Finland’s Ministry of the Interior. This one ministry is currently headed by Mari Rantanen of the Finns Party (part of a four-party coalition ruling Finland).

From https://kuvapankki.valtioneuvosto.fi/l/6XGsNcFkBjWV.

But Rantanen also has other responsibilities:

“Minister Rantanen is also responsible for matters related to integration covered by the Labour Migration and Integration Unit of the Ministry of Economic Affairs and Employment.”

Back to Interior. One huge clarification for U.S. people: other countries’ ministries of the interior bear no relation to the U.S. Department of the Interior, which concerns itself with parks and Native Americans and stuff. Minister Rantanen’s sphere of responsibility is quite different:

“Under the Government Rules of Procedure, the Ministry of the Interior is responsible for:

public order and security, police administration and the private security sector

general preconditions for migration and regulation of migration, with the exception of labour migration, as well as international protection and return migration

Finnish citizenship

rescue services

emergency response centre operations

border security and maritime search and rescue services

national capabilities for civilian crisis management

joint preparedness of regional authorities for incidents and emergencies.”

These responsibilities result in this organization…whoops, organisation.

From https://intermin.fi/en/ministry/management-and-organisation.

There are five departments at the Ministry:

Police Department

Department for Rescue Services

Migration Department

Border Guard Department, which is the national headquarters for the Border Guard

Administration and Development Department

The units reporting directly to the Permanent Secretary are the International Affairs Unit and Communications Unit.

Directly under the Permanent Secretary are also guidance of Civilian Intelligence and the Finnish Security and Intelligence Service,
Internal Audit and Advisory Staff to the Permanent Secretary

So, who’s gonna buy your biometric product or service in each of the 200 or so countries in which you may conduct business?

And for those who were waiting for it, here’s the song:

How Can Identity/Biometric Product Marketers Cut Through the Slop?

Slop is everywhere, and even I generate slop. (For experimental purposes only, of course.) But slop makes it hard for product marketers to share their messages with prospects.

Bredemarket has adopted two tactics to cut through the slop and ensure my clients’ messages reach those who need to hear it.

Tactic 1: Before I write, I ask

To bound the message I am about to create for an identity/biometric client (or any client), I ask a number of questions. These questions ensure that the question addresses the right people, their concerns, and their fears. I’ve shared seven of my questions elsewhere.

Seven Questions Your Content Creator Should Ask You.

When all the questions are answered, I have a clear roadmap to start writing.

Tactic 2: I act, not the bot

In writing, generative artificial intelligence’s proper place is as an outside advisor, not an author. I’ve shared my thoughts on this on LinkedIn.

I don’t feed the answers to Bredebot and have it churn out something. I pick the words myself.

Now perhaps I might use generative AI to tweak a phrase or two, but I remain in complete control of the entire creative process.

The result?

I believe, and my clients also believe, that this careful approach to content results in pieces that are differentiated from the mass-churned content of others.

So my clients stand out and aren’t confused with their competitors.

After all, even though Bredebot fakes thirty years of experience in identity and biometrics, it doesn’t really have such experience. I do. That’s why I’m the biometric product marketing expert.

So if you want me, not a bot, to polish your biometric product marketing sentences “until they shine,” let’s talk about how we can move forward.

Bredemarket can write your biometric company’s product marketing content.

Retinal Identification

First, the iris and the retina are not synonymous.

NIH National Eye Institute, Public Domain. Link.

Second, while the iris can be used for biometric identification, so can the retina. People are identified by their blood vessels in their eyes. But there are complications, according to the Biometrics Institute:

“Retina recognition is one of the most accurate biometric applications but a number of common eye conditions and diseases (for example, cataracts, diabetes, glaucoma) can affect the arrangement of the blood vessels and consequently alter the pattern used for biometric recognition.”

Identity/Biometric Marketing Leaders: In Case You Missed It

If you’re an identity/biometric marketing leader who requires content, proposal, and analysis expertise from a biometric product marketing expert, make sure you read the following:

Who Can Write My Biometric Company’s Product Marketing Content? (I know someone.) https://bredemarket.com/2026/02/09/who-can-write-my-biometric-companys-product-marketing-content/
Three Reasons Why You Should Let Your Competitors Market Your Identity/Biometric Product. (They will be more than happy to do so.) https://bredemarket.com/2026/02/10/three-reasons-why-you-should-let-your-competitors-market-your-identity-biometric-product/
Why Identity/Biometric Prospects of Marketing and Writing Firms Benefit from Specificity. (When you cast a wide net, there are too many holes.) https://bredemarket.com/2026/02/11/why-identity-biometric-prospects-of-marketing-and-writing-firms-benefit-from-specificity/

It will be worth your while.

Landscape. Biometric product marketing expert.

What is the Difference Between “Bredemarket Identity Firm Services” and “Bredemarket”?

I’m putting myself in the shoes of someone reading stuff on LinkedIn or Facebook.

At one point, the reader may encounter a reference to “Bredemarket.”
At another point, the reader may encounter a reference to “Bredemarket Identity Firm Services.”

Are “Bredemarket” and “Bredemarket Identity Firm Services” two separate entities?

No.

They overlap.

“Bredemarket” is my actual company that provides marketing and writing services (content, proposals, analysis) to identity, biometric, technology, and general business firms in California’s Inland Empire and throughout the United States.
“Bredemarket Identity Firm Services” is the name of a LinkedIn showcase page (at the https://www.linkedin.com/showcase/bredemarket-identity-firm-services/ URL) and Facebook group (at the https://www.facebook.com/groups/bredemarketidentity URL) that focuses on my services to identity and biometric firms.

So if your specific interest is biometrics, or secure documents, or other identity factors, visit Bredemarket Identity Firm Services.

If your interests are more general (such as product marketing), visit Bredemarket.

Why is Educational Identity Important?

1Kosmos and Fischer Identity (discussed previously) announced a partnership on February 4 to bring “high-assurance identity verification and passwordless authentication to colleges and universities.”

The press release also noted why educational identity is important.

“Higher education institutions are increasingly targeted by identity fraud schemes, including “ghost students,” synthetic identities, and financial aid fraud. At the same time, universities must support digital access for students, alumni, faculty, and staff across fragmented IAM environments that span legacy systems, modern cloud platforms, and third-party services.”

Let’s look at the what.

Verify student, alumni, and staff identities using high-assurance proofing and biometric verification

Reduce financial aid and enrollment fraud caused by synthetic or stolen identities

Strengthen assurance across fragmented IAM environments spanning legacy and modern systems

Enable strong, passwordless authentication based on verified digital identity that is reusable and persists across enrollment, academic access, and alumni engagement

If your company provides educational identity solutions, and your message isn’t getting out to your prospects, perhaps you need to talk to the biometric product marketing expert, Bredemarket.

Bredemarket can write your biometric company’s product marketing content.

Three Reasons Why You Should Let Your Competitors Market Your Identity/Biometric Product

Identity/biometric marketing leaders have a lot on their hands, and the last thing they need is more work. Even if you outsource your product marketing, you must manage the resources.

Rather than do this yourself, why not let your competitors do it?

If your competitors market your identity/biometric product…

One: You save money. Why spend hundreds or thousands of dollars on go-to-market or sales enablement materials? Let your competitors incur those costs.

Two: You save time. The best product marketing initiatives occur in a joint process between the marketing leader and the product marketing consultant. But this requires commitment on your part: in initial project definition, draft review, and final publication.

Three: You save trouble. If your product marketing content has an effective call to action, there is the danger that a prospect may act on it, creating more work for your sales organization.

You can save money, time, and trouble by your silence. Let your competitors bear the burden of defining your product to your prospects. They will be more than happy to do so.

In fact, you should strongly encourage your competitors to contact Bredemarket about their identity/biometric product marketing needs. Bredemarket will make your competitors spend money and stay busy during and after content creation.

Whatever you do, do NOT contract with Bredemarket yourself. Bredemarket has worked with clients on both a strategic and tactical basis to bring identity/biometric products to market, launch long-term campaigns, and bring visibility to client products and services.

Bredemarket can write your biometric company’s product marketing content.