Why I created a LinkedIn Showcase Page for Bredemarket

It was Sunday, and I was thinking about something that I wanted to communicate to a potential client in the coming week. The potential client performs work in multiple areas, and had inquired about my assisting in one of those areas.

As I thought about solutions for that one section of the potential client’s website, I began wondering how that material could be repurposed in other channels, including LinkedIn. One solution, I realized, was for the client to set up a special “showcase page” on LinkedIn that was dedicated to this one area. Content from the website could then be repurposed for the showcase page.

If you are unfamiliar with LinkedIn Showcase Pages, they “are extensions of your LinkedIn Page, designed to spotlight individual brands, business units and initiatives.”

A notable example of the use of showcase pages is Adobe. Adobe has a company page, but since Adobe provides a plethora of products and services, it would be a firehose to cover EVERYTHING on the main Adobe page. So Adobe established showcase pages, such as its page for Adobe Experience Cloud, that allowed the company to go into greater detail for that particular topic.

But this doesn’t explain why I just created a showcase page for a Bredemarket customer segment. Actually, there are two reasons.

• While Bredemarket provides its services to identity firms, technology firms, general business, and nonprofits, it’s no secret that Bredemarket’s most extensive experience is in the identity industry. Because of my experience in biometrics and secure documents, I know the messages that identity firms need to communicate to their customers and to the public at large. Because of this, I thought I’d create a showcase page dedicated solely to the services that Bredemarket can provide to identity firms.
• There’s another reason why I created the showcase page – the “eating your own dog food” reason. If I’m going to talk about the use of LinkedIn Showcase Pages, wouldn’t it make sense for me to create my own?

So on Sunday I created the Bredemarket Identity Firm Services page on LinkedIn; you can find it at the https://www.linkedin.com/showcase/bredemarket-identity-firm-services/ URL.

And if your interest is specifically in identity, be sure to click the Follow button.