When Bredemarket started covering the iris company then known as Worldcoin, it positioned itself as a revenue generator for third world users who wanted to prove their humanity (but not their identity).
“Once uniqueness is determined, the person can get money money money with an assurance that the same person won’t get money twice.”
The only problem was that their governments disagreed.
- Kenya.
- Argentina (and Kenya).
- Many others.
And the WLD token declined in value.
So the company, now called World, is regrouping.
“As utility across the network increases, World is evolving its growth model to prioritize real-world utility and ecosystem participation. In the early stages of the network, token incentives played an important role in helping bootstrap adoption and participation. Going forward, World’s growth model will rely primarily on the utility from the products, services, and experiences powered by World ID.”
And they’re focusing on five countries:
- The United States.
- Germany.
- The United Kingdom.
- Japan.
- South Korea.
We’ve seen this.
This is not a defeat; companies continuously evolve. I still remember when Apple Computer only made computers. Creation of the iPod (and the iPhone) wasn’t a failure.
But if you’re looking for someone to lift the developing world out of poverty, look elsewhere.
Bredemarket 