Sweep

The Milwaukee Brewers convincingly beat the Los Angeles Dodgers and are headed to the World Series.

And to my knowledge they didn’t need espresso to do it.

Venue Identity and Privacy Considerations

What are the considerations when linking a venue ticket to a known identity? Or is venue identity and privacy meaningless?

This is clearly one case where the technological considerations are far ahead, while the business considerations lag far behind. And I’m surprised I didn’t consider this years ago, when I worked on two separate efforts that linked identities to venue tickets. These efforts served one or two purposes:

  • Making it easier for fans to enter stadiums or concert halls, and to purchase refreshments, by using biometrics rather than paper tickets.
  • Making it easier for venue authorities to identify persons who have been banned from attending events. For example, football hooligans.

There are many examples of venue identity other than the two that I’ve worked on.

The latest example of vendor identity and privacy

Including the latest from Veridas. And the Veridas effort lists a third purpose for these biometric controls.

“For example, a customer who can buy several tickets for a group, purchase one as a gift, or later be unable to attend. In such cases, an identity-linked system needs a way to reassign a ticket to another verified person.

“Without this process, controls intended to prevent anonymous transfers could also block legitimate changes in attendance. IdBase says its platform can manage secondary-market activity.”

Oh, and there’s one more thing:

“Biometric authentication also makes account sharing and anonymous purchasing more difficult.”

Ramifications of the loss of privacy

Those words “anonymous purchasing” never resonated with me before, probably because I’m so embedded in the industry.

You probably heard about the Congressional hearing in which someone asked a witness about his attendance at an Atlanta Hawks game. (And you probably know that the witness actually attended an Iowa Hawkeyes game.) While there were, um, trumped-up questions about why said witness was in Atlanta, attendance at the game itself was not necessarily controversial.

But what if I buy a ticket for an event that some may consider controversial?

A lack of venue identity and privacy? Google Gemini.
A lack of venue identity and privacy? Google Gemini.
  • A ticket to a concert in which the headliner is notorious for lewd behavior?
  • Or a ticket to a soccer match in which one of the participants is a controversial country? Like Russia or (shudders) Canada?
  • Or perhaps a ticket to see a comedian who specializes in impersonating George Carlin or Richard Pryor?
  • Most chillingly, what about a ticket to an event for a fringe political candidate, or any political candidate?

I confess my attendance at a political event

Back when I was young and dinosaurs roamed the earth, I attended a 1977 political rally at which the featured guest was former President Gerald Ford. I did not have to provide identification, which is just as well because I didn’t have any. No one cared who attended that event, as long as Sara Jane Moore or Squeaky Fromme didn’t drop by (both were unavailable). Perhaps the U.S. Secret Service silently monitored a few attendees , but no one tried to monitor EVERYBODY.

But now we have the technology to monitor everybody, and to retain the records of everyone who attended a particular event…just in case someone has “a few questions” for us in the future.

How do we govern these attendance records? Do venues retain records after the event? If so, who has access to them? What are the procedures for granting access to the attendance records?

Maybe we, including those of us in the identity industry, should start asking.

Anyway, that’s my (current) thought piece of the topic. If you have your own thoughts, I can help you write them down. Contact me at https://bredemarket.com/watch-book/.

Revised 10/28/2026.

Practical Uses of Generative AI

Using Google Gemini for important stuff, like whether the Marie rain will affect tonight’s baseball game.

The chance of tonight’s Dodgers game being delayed or postponed due to rain is very low.

Game Time: 7:10 PM PDT vs. Washington Nationals at Dodger Stadium.

Rain Chance During Game Hours: While daytime showers affected the area, precipitation chances drop significantly by evening. During game time (7:00 PM – 10:00 PM), the chance of rain drops to around 0% – 1% according to WeatherMLB and 25% or lower in broader local hourly models from Google Weather.

Mexico’s Fan ID and the Form (and Order) of Consent

It’s not enough to get consent. You have to get consent that is rigorous enough. And not just in Illinois, but also in Mexico.

Biometric Update:

“Mexico’s anti‑corruption regulator has hit the Mexican Football Federation (FMF) with one of one of the country’s largest-ever privacy penalties. The FMF has been fined 42.8 million Mexican pesos (US$2.14 million) for violations linked to its Fan ID system….

“Mexico’s Ministry of Anti‑Corruption and Good Governance (SABG) said FMF failed to tell fans that the photographs collected for Fan IDs were sensitive biometric data and did not obtain the express written consent required under Mexican law.

“Instead, FMF relied on a simple website checkbox without any mechanism to prove the user providing consent was the actual data subject.”

But if your mobile application’s workflow begins with consent before identity verification, how can you change the order and perform facial recognition to positively identify the person giving consent? After all, the person hasn’t given consent to perform facial recognition to confirm the consenting person “was the actual data subject.”

Unless you resort to a manual consent method.

Google Gemini.

ROC Watch: Even if the Terrorists Win, They Won’t Win in Court

Small comfort if your loved ones die in a terrorist attack, but ROC’s (Rank One Computing’s) product ROC Watch has won a special designation, as Biometric Update reports.

“ROC continues to cement its position in the U.S. biometrics market for defense and law enforcement, with the announcement that its product suite, ROC Watch, has received a Developmental Testing and Evaluation (DT&E) Designation under the U.S. Department of Homeland Security’s (DHS) Support Anti-terrorism by Fostering Effective Technologies (SAFETY) Act.”

So what?

“ROC and customers deploying ROC Watch receive federal liability protections in the event of an act of terrorism.”

Testing and evaluation designations vs. full designations

Note that a Developmental Testing and Evaluation designation is not a full designation, but only applies for…drumroll…testing and evaluation.

Full designations are held by a number of critical infrastructure entities, including stadiums, the Evolv Expedite product, and CLEAR. There are expired certifications held by Lockheed Martin for the FBI’s Next Generation Identification System, and MorphoTrust for its ABIS.

Business concerns override technology concerns

Again, so what?

This illustrates a key principle in biometrics, and in other technologies: while technological concerns are important, business concerns are critically important. Even if your solution is a technological marvel, it doesn’t matter if it runs into legal, organizational, or other bottlenecks.

For this reason, you should always emphasize your prospects’ needs rather than the cool technology.

If you need assistance sharpening your message, Bredemarket can help.

I Saw Lon Chaney Walking With the King…Doing the Were Worlds of London (Venues Take Note)

I haven’t said anything substantive about World (formerly Worldcoin) since it fell into the Gap a few months ago.

It’s fallen in a retail district again…but not at a Gap.

“World…has opened a permanent flagship at 48 Oxford Street in London, placing its proof-of-human technology at the center of one of the world’s highest-footfall retail corridors.”

Why?

“A survey sponsored by Tools for Humanity found nearly one in three UK fans believe bots and resellers buy up event tickets before genuine fans can.

“World’s Concert Kit tool applies human verification directly to ticket purchases, routing allocations to verified individuals rather than automated scripts.”

Fight the scalperbots!

Google Gemini.