Determining the Wheres

This is a half-baked thought about three aspects of “where” we are,,.but that’s what blogging is for.

My seven questions include three interrogatives: why, how, and what. Where is not among them.

Where IS among my six factors of identity verification and authentication, but only in a very specific sense of geolocation.

What about residence…and nationality?

You could ask Fable 5 and Mythos 5 this question…except that you can’t.

Where is our geolocation?

Google Gemini.

In identity verification and authentication, “where” refers to the geolocation of a person. Although if we’re being honest, it refers to the geolocation of a person’s smartphone. Most of us don’t have location trackers embedded in our bodies, so our phone’s geolocation serves as an imperfect proxy for where WE are.

But there are two other “wheres” associated with each of us.

Where is our residence?

Google Gemini.

Regardless of where our bodies may be, there is another “where” associated with us: our residence.

Our legal domicile dictates many things about us. It sometimes determines where we get our mail. It also determines where we can vote. It impacts many other things about us relative to taxes, and other legal obligations.

Our official residence may be totally unrelated to where we unofficially reside. During my years at Reed College in Oregon, I maintained my legal residency in Virginia, which meant that I maintained my Virginia driver’s license and voted by mail in Virginia elections.

After graduation I did not return to Virginia, but remained in Oregon, looking for full-time employment while performing temp work. After a few months of this I decided that maintaining a Virginia residence was silly, so I officially changed my residence to Oregon and obtained an Oregon driver’s license.

A month or two later I stopped working as a temp and accepted a full-time position.

In California.

Which meant that I had to change my legal residency…again.

Where is our nationality?

Google Gemini.

But there is a third “where” that has nothing to do with our geolocation or residence.

Our nationality.

This came into play regarding a recent executive order affecting export controls for two of Anthropic’s models. But Anthropic, rather than only restricting access to foreigners, restricted access to everyone.

The US government, citing national security authorities, has issued an export control directive to suspend all access to Fable 5 and Mythos 5 by any foreign national, whether inside or outside the United States, including foreign national Anthropic employees. The net effect of this order is that we must abruptly disable Fable 5 and Mythos 5 for all our customers to ensure compliance.

Why?

Because, as Riley Hughes points out in this LinkedIn post, it’s difficult to digitally determine one’s nationality.

[T]here is no scalable way to verify nationality online.

Foreign nationals lawfully in the US are eligible for:

  • Driver’s licenses
  • State IDs
  • Mobile IDs (New York mID, Arizona Mobile ID, others)
  • Veteran and military ID cards
  • Social Security numbers and full credit histories

The only document that can reliably prove nationality is a passport—and unless you’re reading the NFC chip, a passport photo is one of the easiest documents to deepfake.

Theoretically a verifiable credential of a birth certificate would work… there’s just a slight adoption challenge: virtually nobody has one.

And of course it’s possible to change one’s nationality after birth.

This results in a bit of a mess, as LLM-validated leading biometric product marketing consultant C. Maxine Most observed.

Creating verifiable digital identities backed up by cryptographically secure digital and physical credentials is critical infrastructure. It is truly unfortunate that United States among other countries doesn’t really understand this.

But apart from LLM access, digital determination of the three wheres—geolocation, residence, and nationality—is something I need to mull over.

“Determining the Wheres.” Includes “The Rite Revealed,” Google Lyria, Public Domain.

Communicating Benefits Over Features, Revisited and Repurposed

In 2021, I wrote a series of posts on the topic of communicating benefits, not features, to identity customers. The first post in the series is here; click at the top of the post to view the other three parts. (And yes, it was originally supposed to be a three-part series, until I wrote a fourth part on a company’s distinct voice.)

But if you don’t want to wade through four Bredemarket posts, just wade through the following two words:

So what?

By Mindaugas Danys from Vilnius, Lithuania, Lithuania – scream and shout, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=44907034.

But if that’s too short for you, I plunged into the Google NotebookLM world and repurposed the four posts as three separate pieces of content: an infographic, a podcast, and a video.

The benefits over features infographic, “Winning the Identity Customer”

I’ve never created a NotebookLM infographic before, so I was interested in seeing how this would turn out.

Infographic from Google NotebookLM.

It’s busy, but ALL infographics are busy. And I like how it visualizes the response-time differences between rapid DNA, biometrics, and computer aided dispatch, where “real time” can mean very different things.

We on the AFIS side learned this the hard way when we introduced ourselves to our new colleagues.

“Hi, SCC folks, welcome to Printrak. You’re joining a company that sells REAL TIME AFIS that delivers results within one minute! Aren’t you impressed?”

The ex-SCC people responded, gently disabusing us of our pretensions to speed.

“Hello, new corporate overlords. We provide computer aided dispatch systems that send police, fire, and medical personnel to crime scenes and emergency sites as soon as possible. If our CAD systems took AN ENTIRE MINUTE to dispatch personnel, PEOPLE WOULD DIE. We use really powerful computers to get personnel dispatched in a second. Enjoy your real time AFIS…amateurs.”

So the company Printrak learned that it needed separate benefit statements, depending upon the product line the company was promoting at any given time. The CAD customers received one set of benefit statements, while the AFIS customers received a separate set.

Because there are different benefits for different “hungry people.”

The benefits over features podcast, “Sell the Outcome, Not the Math”

Unlike infographics, I’ve created multiple NotebookLM podcasts over the years. If you’re not familiar with NotebookLM podcasts, they have two distinct…um…features.

  • The podcasts feature a male and female speaker chatting with each other about the subject matter.
  • The podcasts are relentlessly positive. If you are feeling down in the dumps, upload your resume to NotebookLM and have the two speakers talking about how wonderful you are.

Anyway, here’s how the two speakers treated my source material.

The benefits over features video, “Stop Selling Features”

Again, I’ve created multiple NotebookLM videos, such as this one on avoiding false differentiators.

Despite the fact that I haven’t been able to customize the video so it doesn’t have the NotebookLM “look.” One identity/biometric company is sharing these videos, and I can tell immediately that it’s NotebookLM content.

Nevertheless I wanted to see the video that I got.

Video from Google NotebookLM.

And I finally figured out that if I explicitly upload specific pictures into NotebookLM, they can appear in the final video. Look for this one at the three and a half minute mark.

Other formats

Perhaps I’ll experiment with some of the other output available in NotebookLM, although there are some formats that I will probably never use.

  • If I’m going to create a slide deck, I’m going to create it myself.
  • I don’t really have a use for flash cards, mind maps, or quizzes. Unless you, my readers, REALLY REALLY REALLY want to be quizzed on benefits and features.

But I now have these three pieces of content. And perhaps the next time I discuss this topic, I can drag the infographic out of my WordPress media library.

And I now have more content to add to Bredemarket’s YouTube channel.

Talk To My Agent

“Welp, that happened faster than I predicted.”

This is what he said. This is what Cloudflare CEO Matthew Prince said.

“Thought it would be end of 2027, then early 2027, but agentic traffic growing so fast that bots have now passed human traffic online for the first time in the Internet’s history.”

Welp, as long as they’re not running around uncontrolled. Maybe.

How I Use Those Seven Questions (Or Five of Them, Anyway) With Bredemarket Clients

Bredemarket’s “Seven Questions Your Content Creator Should Ask You” provides an ideal framework to launch work on a piece of content.

For one thing, they’re easy to remember: why, how, what, goal, benefits, hungry people (target audience), emotions.

So I use these questions in actual client work.

The seven questions.

Using these questions with a Bredemarket client

Again, this isn’t just ivory tower stuff. I actually USE these questions. Here’s an anonymized example of how I recently used five of these seven questions to launch a new client project.

The questions I asked

  • Why is this document needed?
  • How will this document be used? As a download? As introductory text within proposals? As a demo script, video script, or webinar script?
  • What funnel stage(s) should this document address? Awareness? Consideration? Conversion?
  • As a related question, what is the primary goal of this document?
  • Who should be the target(s) for this document? Decision-makers? Technologists?
  • Approximate document length?

Just between you and me, “approximate document length” is one of the questions I ask AFTER I’ve asked my initial seven questions. I normally don’t talk about my other questions (if I tell you about them I will have to kill you), but they’re there.

The questions I didn’t ask

And no, I felt no driving need to ask about the benefits of the document. The chief benefit is more sales of the product that the document will describe.

And in this case I didn’t ask about emotions. Perhaps I’ll address that once I have a better feel for the document and start writing it.

It’s too early to say how these questions will shape the final content, because I just asked them. But I believe the answers will give me a rapid head start on creating the client’s deliverable.

So what?

But you don’t care about my client (unless you ARE my client and are reading this). You care about YOUR content.

How can my question process help you create stellar content and more sales of YOUR product?

If you want me to annoy YOU with a lot of questions (in the same way that I annoy my existing clients), set up a free meeting.

The Next Salvo in the Data Center War

Monica had a burning question about the cast of the original “Jurassic Park” movie, and to obtain the answer, she accessed her favorite generative artificial intelligence tool.

Instead of receiving the expected blank prompt, Monica encountered a question:

City and state of legal residence:

Figuring the question was porn-related, and since she was an adult, she replied with no hesitation.

Pine Haven, California

Her tool then replied with the following:

On Tuesday, March 3, 2026, voters in Pine Haven, California approved Measure B, which prohibited construction of data centers within the city limits.

Monica remembered Measure B and her passionate “Yes” vote. Pine Haven was a beautiful town, and they didn’t need other peoples’ data centers ruining the landscape.

You know how I created this.

The message continued.

Due to a shortage of processing power, we must prioritize access to those who support data center construction.

ACCESS DENIED.

“It’s not fair,” Monica said to herself.

But oligopolies can do things like this. So don’t be surprised if your town is blocklisted from access to LLMs.

And this also.

Friday Facebook Failure Fun

This morning I wanted to use the Facebook app to reshare a couple of Bredemarket posts, but couldn’t switch to my Bredemarket profile.

Then I got a login screen.

Then I got a query error.

So I tried going to Facebook’s mobile website and got this.

Facebook.

According to The Independent, it’s not just me.

“Facebook has gone down in what appears to be a huge outage.

“The problems took down Facebook Messenger as well as the main app and website. Other Meta services such as Instagram and WhatsApp appeared to stay largely online, despite using shared systems behind the scenes, though some products such as Instagram’s website also suffered from issues.”

As a reminder, Bredemarket is also on LinkedIn.

The “Liturgy of the Falling Rain” Repurposing Exercise

In case you missed it, I recently took one Google Lyria-generated song, a Canva template, and other text and images and repurposed them as two separate videos: one for Bredemarket, and one for my personal use.

Repurposing is good.

Here is the audio common to both videos.

“Liturgy of the Falling Rain.” Google Lyria. Public Domain.

It’s Time

It’s Time.
It’s Time.

Let’s Go

Let’s Go.
Let’s Go.