If you’re new to my writing, you’ll notice that I use the phrase “hungry people” a lot. You probably want to know why: did I miss breakfast or something? Actually, “hungry people” is my phrase that I use instead of “target audience.” Here’s why.
You are not a target
At its worst, “target” implies something that you shoot, in a William Tell sort of way. If your weapon hits the target, you and your son don’t die. If your weapon misses low, you kill your son. Is that what we marketers do? Hopefully not.
You are not an audience
An audience is a group of people that sit in chairs while you perform your song and dance in front of them. (“These are the seven questions your content creator should ask you. Thank you for coming to my BRED talk.”)
- Sometimes the audience just sits. Not good.
- Sometimes the audience claps. A little better.
- If you’re the Beatles or Cheap Trick, the audience screams. But still not enough.
Clapping or screaming is nice, but this doesn’t count as true engagement. I mean, in a way it would be nice if you scream with joy at this post, but it counts for nothing if you don’t actually buy Bredemarket’s marketing and writing services.
You are hungry people
So I resolved not to use the term “target audience.” After considering “needy people,” I finally settled on “hungry people” as a temporary phrase. I figured that unlike “needy people,” “hungry people” are more inspired to act on their needs. They don’t just clap or scream; they are motivated to search for something to eat.
2 1/2 years later, I haven’t thought of anything better.
And if you need my help to address your hungry people, book a free meeting with Bredemarket.
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