Tag Archives: white paper

An IMEI Number Is NOT Unique to Each Mobile Phone

(Imagen 3)

Have you ever used the phrase “sort of unique”? Something is either unique or it isn’t. And International Mobile Equipment Identity (IMEI) numbers fail the uniquness test.

Claims that International Mobile Equipment Identity (IMEI) numbers are unique

Here’s what a few companies say about the IMEI number on each mobile phone. Emphasis mine.

  • Thales: “The IMEI (International Mobile Equipment Identity) number is a unique 15-digit serial number for identifying a device; every mobile phone in the world has one.”
  • Verizon: “An IMEI stands for International Mobile Equipment Identity. Think of it as your phone’s fingerprint — it’s a 15-digit number unique to each device.”
  • Blue Goat Cyber: “In today’s interconnected world, where our smartphones have become an indispensable part of our lives, it is essential to understand the concept of IMEI – the International Mobile Equipment Identity. This unique identifier plays a crucial role in various aspects of our mobile devices, from security to tracking and repairs.”

These and other descriptions of the IMEI prominently use the word “unique.” Not “sort of unique,” but “unique.”

Which means (for non-person entities, just like persons) that if someone can find a SINGLE reliable instance of more than one mobile phone having the same IMEI number, then the claim of uniqueness falls apart completely.

Examples of non-uniqueness of IMEI numbers on mobile phones

People who claim IMEI uniqueness obviously didn’t read my Bredemarket blog post of April 1, in which I WASN’T fooling.

  • I talked about an incident in India in which a cyber fraud operation “specialised in IMEI cloning.”
  • And an incident in Canada in which someone was scammed out of C$1,000, even though the phone had a valid IMEI.

IMEICheck.net even tells you (at a high level) how to clone an IMEI. It’s not easy, but it’s not impossible.

“In theory, hackers can clone a phone using its IMEI, but this requires significant effort. They need physical access to the device or SIM card to extract data, typically using specialized tools.

“The cloning process involves copying the IMEI and other credentials necessary to create a functional duplicate of the phone. However, IMEI number security features in modern devices are designed to prevent unauthorized cloning.”

So don’t claim an IMEI is unique when there is evidence to the contrary. As I said in my April post:

“NOTHING provides 100.00000% security. Not even an IMEI number.”

What does this mean for your identity product?

If you offer an identity product, educate your prospects and avoid unsupportable claims. While a few prospects may be swayed by “100%” claims, the smarter ones will appreciate more supportable statements, such as “Our facial recognition algorithm demonstrated a 0.0022 false non-match rate in the mugshot:mugshot NIST FRTE 1:1 laboratory testing.”

When you are truthful in educating your prospects, they will (apologizes in advance for using this overused word) trust you and become more inclined to buy from you.

If you need help in creating content (blog posts, case studies, white papers, proposals, and many more), work with Bredemarket to create the customer-focused content you need. Book a free meeting with me.

Stop losing prospects! Use Bredemarket content for tech marketers

Making Case Studies (and Other Content) Specific So Prospects Act

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Tech CMOs want to move their prospects to act and buy world-changing offerings (products or services) from their firms…and I want to move my tech CMO prospects to act and buy marketing and writing services from Bredemarket. So tech CMOs, I definitely feel your pain. But how can you move your prospects…and how can I move you?

Failure of a vague problem, solution, and results

In my recent post about converting an end customer interview into a case study, I discussed a “problem, solution, results” simple case study outline.

Justin Welsh just discussed the same thing, but with better words.

“I copy/pasted a spreadsheet of over 100 posts I’ve written that created real impact for my readers into ChatGPT, and I found a pattern:

“Specific struggle + specific transformation = lasting change

“Not some vague tension. Not a generic transformation. Specific moments where everything shifted.”

My specific solution

Of course the dozen case studies I ghostwrote for my client were implicitly specific. But it’s helpful to make that word “specific” explicit.

Imagen 4.
  • Because my client had a specific problem. The client needed its prospects to understand how its offering could solve nagging prospect problems. Riots. Car thefts. Robberies.
  • And my client had a specific solution. I can’t reveal the solution without giving the client away, but let’s just say the the solution simultaneously addressed the end customers’ dual needs of speed and accuracy, as well as other end customer concerns.
  • As for specific results, I confess I don’t know. In this case my client never got back to me and said, “John, case study 3 attracted a prospect that ended up buying an annual contract.” And my primary contact at the client subsequently moved to another firm. But the fact that the client stuck with me for a dozen case studies and some subsequent NIST FRTE analysis work indicates that I did something right.

You see what I did there. Well, as much as I could while preserving my ghostwriter status and my client’s anonymity.

What is your specific problem?

This section of the blog post is specifically addressed to tech CMOs and other marketers. The rest of you can skip this part and watch this entertaining video instead.

Imagen 4.

Now I know I’ve loaded this post with links to previous Bredemarket content that addresses the…um…specific topics in much more detail. Maybe you clicked on the links, or maybe you didn’t. I will find out.

But if you are ready to move forward, this is the one link you need to click. (“Now you tell me, John!”) It lets you set up a meeting with Bredemarket to discuss your specific needs.

My Latest Writings on Content and Proposals

Bredemarket’s latest writings on

If you can use my services in any of these areas, book a free 30 minute content needs assessment and talk to Bredemarket. https://bredemarket.com/mark/

When You Gate Content, You LOSE Control

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Gating, or requiring a prospect to fill out a form before receiving valuable content, is touted as a way for the company to control the journey. Once the company knows who the prospect is, they can interact with the prospect more meaningfully. The company can’t do that if the content is downloaded by unknown prospects.

There’s only one problem with gating:

Gating introduces friction.

And even if you avoid long fill-in forms for your gating activity, it’s still a hurdle that your prospects have to cross. And they may not want to do it.

Let me give you an example: Assume you want to know all about Bredemarket.

  • So I provide a 20 page brochure entitled “All About Bredemarket.” But before you can download that brochure, you have to provide your name, email address, and anticipated purchase date.
  • Meanwhile, my fierce competitor offers a 20 page brochure entitled “The Truth About Bredemarket.” But my competitor is unfortunately intelligennt and offers the brochure to anyone who wants it, without requiring a scrap of information.

If you’re a prospect and don’t know what you want to do, which of these two brochures will you acquire first?

The one that’s easiest to get, which is my fierce competitor’s brochure.

In this case, this means that my competitor will shape the message about Bredemarket, not me. And I don’t think my competitor will praise me as the best product marketing consultant.

So I usually don’t gate. Heck, I even publish my prices publicly.

[If someone] requires white paper or other services from Bredemarket in the future, there are multiple options:

  • Work with me on an hourly basis at the $100/hour rate.
  • For text between 400 and 600 words (short writing service), I can bill a flat rate of $500.
  • For text between 2800 and 3200 words (medium writing service), I can bill a flat rate of $2000.
  • We can work out a flat rate for different lengths if needed. 

(Yes, I publish my prices. If you need a 2¢ per word writer, look elsewhere.)

Which means that some of your questions are already answered BEFORE I question you about your needs.

If you have other questions about what Bredemarket does, and how to set up a free meeting with me, go here.

Stop losing prospects! Use Bredemarket content for tech marketers
Content for tech marketers.

Or download this, no questions asked.

Content For Tech Marketers (July 3, 2025)Download

The Difference Between Busy and Too Busy

Regarding your hungry people (target audience), Kristina God wrote:

“You’re not annoying people when you tell them about your offer (behind the paywall), you’re reminding busy humans.”

As someone who sells to people who sell, I reflected on what Kristina said:

“Reading Kristina reminds me that there is a difference between BUSY and TOO BUSY.

“Prospects who are too busy won’t convert.

“Those who are busy may.”

And reminded myself that while “too busy” people aren’t hungry, “busy” people still need to stop to eat to fill that gaping hole in their stomachs.

And possibly in their content.

In space, you cannot wash away the rain.

Do YOU have a content black hole?

Let Bredemarket help you take the blindfolds off. We can work together to fill your content black hole with blogs, articles, case studies, white papers, and other written words that make your prospects stop and eat.

Get started here.

(All pictures Imagen 4)

How to Prepare for Your 30 Minute Meeting With Bredemarket

You are the CMO, marketing leader, or other leader at an identity, biometric, or technology firm.

You’ve made the decision to work with Bredemarket to create your content, proposal, or analysis.

You’ve gone to the https://bredemarket.com/cpa/ page and scheduled a “Free 30 minute content needs assessment” with me on my Calendly calendar. We will talk via Google Meet.

You’ve answered the preliminary questions I asked in the meeting request, including:

So…what now?

I will make it real simple. I will ask you a single simple question:

“Why?”

  • Why does your company exist, and why is it really great and why are your competitors terrible?
  • Same with your products and services. Why are they great and why are the competing ones terrible?
  • Or maybe the competitors and their products/services are great and YOURS are terrible. It’s a private call, and we can talk freely.

We have 30 minutes to chat, and at the end of that time you and I will jointly determine

  • Why we should (or should not) work together
  • How we should work together
  • What I will do, and what you will do

See you soon.

Do Your Partners Need Bredemarket’s Services?

I didn’t think of this marketing tactic myself. It was dumped in my lap.

One of Bredemarket’s clients has a partner marketing program, and the person running the program asked me if Bredemarket offered white paper writing services.

Why? 

Not specifically for the client, but because the client’s PARTNERS may need these services.

So I told my client that if a partner requires white paper or other services from Bredemarket in the future, there are multiple options:

  • Work with me on an hourly basis at the $100/hour rate.
  • For text between 400 and 600 words (short writing service), I can bill a flat rate of $500.
  • For text between 2800 and 3200 words (medium writing service), I can bill a flat rate of $2000.
  • We can work out a flat rate for different lengths if needed. 

(Yes, I publish my prices. If you need a 2¢ per word writer, look elsewhere.)

Here are the details on my “short writing service” and “medium writing service.”

Bredemarket 400 Short Writing Service
Bredemarket 2800 Medium Writing Service

More information in my recent post.

If you, or your partner, need white paper services, contact me via my “CPA” (content-proposal-analysis) page.

CPA

Are Your Competitors Stealing From You? The Ultimate Guide to Increasing Prospect Awareness

Technology marketers, do your prospects know who you are?

If they don’t, then your competitors are taking your rightful revenue.

Don’t let your competitors steal your money.

Before I tell you how Bredemarket can solve your technology company’s awareness problem, let me spill the secret of why I’m asking the question in the first place.

The wildebeest’s friend

Normally I don’t let non-person entities write Bredemarket content, but today I’m making an exception.

Sources.

My usual generative AI tool is Google Gemini, so I sent this prompt:

“What are the five most important types of marketing content to create for a technology software company?”

A little secret: if you want generative AI to supply you with 3 things, ask for more than that. Some of the responses will suck, but maybe the related ones are insightful.

In this case I only wanted ONE type of marketing content, but I reserve the right to “co-author” four more posts based upon the other responses.

Of the 5 responses from Google Gemini, this was the first:

 “In-depth Problem-Solving Content (Think Blog Posts, White Papers, Ebooks): Your potential customers are likely facing specific challenges. Content that dives deep into those problems and offers insightful solutions (even if it doesn’t directly pitch your product) builds trust and positions you as a thought leader. Think “The Ultimate Guide to [Industry Challenge]” or a white paper on “Navigating [Complex Technical Issue].””

Now you see where I got the idea for the title of this post. Normally I shy away from bombastic words like “ultimate,” but this sage is going a little wild.

So the bot tells me that the most important type of marketing content for a technology software company is short-form or long-form problem-solving content.

Going meta 

Let’s get a little meta (small m) here.

If your prospects don’t know who you are, create customer-focused content that explains how your company can solve their problems.

Solving problems.

Now let’s get meta meta.

If you need help creating this content, whether it’s blog posts, articles, white papers, case studies, proposals, or something else, Bredemarket can help you solve your problem.

Let’s talk about your problem and how we can work together to solve it. Book a free meeting via the https://bredemarket.com/cpa/ URL.

(All AI illustrations from Imagen 3 via Google Gemini, of course)

Bredemarket’s “CPA.”

Identity/Biometric Professionals, Does Your Company Need the Right Words?

Identity/biometric professionals require the right words to raise product awareness, influence consideration, or drive conversions.

Bredemarket helps you create the words your prospects and customers must hear now:

With over 29 years of identity/biometric experience, John Bredehoft of Bredemarket is the biometric product marketing expert that can move your company forward.

If I can help you, book a free 30 minute meeting with me on Calendly.

From calendly.com/bredemarket.

If you’re not sure about using Bredemarket, here is more information.

Identity professionals…

Little 15…Second Reels

Last week I created two promotional reels. You probably saw the reels for my identity/biometric services and Inland Empire services.

I wanted to share the latter on NextDoor, but that service wouldn’t accept the video.

Thinking the 45 second length was the issue, I decided to create a 15 second version of the Inland Empire video…and a 15 second version of the (50 second) identity/biometrics video while I was at it.

For those of you who would like to”a nice surprise…every once in a while.”

Identity/biometric.
Inland Empire.

By the way, I’m considering creating a new Inland Empire video…with an agricultural theme. (Fruits, not cows.)