Apparently Ontario Travel Blog is ripping off Bredemarket’s posts, including my December 8 post “‘Tis the Season to Be Scammy.“
Ontario Travel Blog’s version tries to cover its tracks by changing key words in its verison of the post, leading to hilarious results.
“However earlier than you reply to that mysterious “secret Santa” and ship that reward (or these reward playing cards) TODAY to obtain a highly-valued reward in return…know your corporation.”
“Welcome to [Your Blog Name]! Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website.”
Masha Borak of Biometric Update is writing about FaceKom again.
I discussed Borak’s previous article on FaceKom, which noted the alleged ties between FaceKom and the Hungarian government. The whole thing is a classic example of BENEFICIAL ownership, in which someone who is not the legal owner of a company may still benefit from it.
Borak returned to the theme in the current post:
“FaceKom, the identity verification company used by the Hungarian national digital identity program, has been acquired by major local IT and telecom group, 4iG Informatikai (4iG IT). The deal is now attracting attention among media outlets and political watchers due to the companies’ relationship with Prime Minister Viktor Orbán….
“Recent 4iG’s purchases, however, have been raising questions over the company’s reported links to the Hungarian government, which has been accused by critics of enriching political allies, family, and loyalists through state resources and public contracts.”
“4iG chairman and majority investor Gellért Jászai is known for his ties to Orbán and was invited as part of his entourage to Donald Trump’s Mar-a-Lago resort after the 2024 U.S. presidential election.”
“[FaceKom’s] previous owner is Equilor Fund Management, owned by the Central European Opportunity Private Equity Fund (CEOM)….While CEOM has no direct links with Orbán, local media investigations have discovered links with companies owned by the Prime Minister’s son-in-law, István Tiborcz.”
Mere links do not necessarily indicate illegal activity, and Hungarian law may differ from laws in other countries, but FaceKom is being watched.
I’m jumping ahead in the year-end post ridiculousness to cite Bredemarket’s two most notable accomplishments this year. Not to detract from my other accomplishments this year, but these two were biggies.
The second was my go-to-market effort for a Bredemarket client in September, which I discussed (without mentioning my participation) here. And there’s a video for that effort also.
Recent go-to-market.
I’ve accomplished many other things this year: client analyses, blog posts (both individually and in series), consultations, presentations, press releases, proposals, requirements documents, sales playbooks, and many more.
And I still have three more weeks to accomplish things.
During this shopping season, you will be offered incredible deals if you act NOW.
But before you respond to that mysterious “secret Santa” and send that gift (or those gift cards) TODAY to receive a highly-valued gift in return…know your business.
“Perhaps the most visible change is the push for phishing-resistant authentication—methods like passkeys, hardware-backed authenticators, and device binding….This shift signals that yesterday’s non-phishing-resistant MFA (SMS codes, security questions, and email OTPs) is no longer enough because they are easily compromised through man-in-the-middle or social engineering attacks like SIM swapping.”
I still receive “snail mail” at home. And every time I look at it I get enraged.
In fact, I’m this close to opening most of the pieces of mail, removing the postage-free reply envelope, and returning it to the originator with the following message:
Thank you for contributing to rampant identity theft.
How do companies, possibly including YOUR company, contribute to identity theft? Read on.
Snail mail, a treasure trove of PII
Let me provide an example, heavily redacted, of something that I received in the (snail) mail this week. I won’t reveal the name of the company that sent this to me, other than to say that it is an automobile association that does business in America.
John Bredehoft
[HOME ADDRESS REDACTED]
John Bredehoft…
You and your spouse/partner are each eligible to apply for up to $300,000.00 of Term Life Insurance reserved for members – and with Lower Group Rates ROLLED BACK to 2018!
… SCAN THIS [QR CODE REDACTED] Takes you right to your personalized application
OR GO TO [URL REDACTED] and use this Invitation Code: [CODE REDACTED]
So that’s the first page. The second page includes a Group Term Life Insurance Application with much of the same information.
And there’s the aforementioned return envelope…with my name and address helpfully preprinted on the envelope.
What could go wrong?
Google Gemini.
Dumpster divers
Now obviously the sender hopes that I fill out the form and return it. But there is a very good chance that I will NOT respond to this request, in which case I have to do something with all these papers with personally identifiable information (PII).
Obviously I should shred it.
But what if I don’t?
And some dumpster diver rifles through my trash?
Perhaps the dumpster diver will just capture my name, address, and other PII and be done with it.
Or perhaps the dumpster diver will apply for term life insurance in my name and do who knows what.
Thanks, sender, you just exposed me to identity theft.
But there’s another possible point at which my identity can be stolen.
Mailbox diverters
What if this piece of snail mail never makes it to me?
Maybe someone breaks into my mailbox, steals the mail, and then steals my identity.
Or maybe someone breaks into a mail truck, or anywhere on the path from the sender to the recipient.
Again, I’ve been exposed to identity theft.
All because several pieces of paper are floating around with my PII on it.
Multiply that by every piece of mail sent to every person, and the PII exposure problem is enormous.
Email marketers, you’re not off the hook
Now I’m sure some of you are in a self-congratulatory mood right now.
John, don’t tarnish us with the same brush as junk mailers. We are ecologically responsible and don’t send snail mails any more. We use email, eliminating the chance of pieces of PII-laden paper floating around.
Perhaps I should break the news to you.
Emails are often laden with the same PII that you find in traditional snail mail, via printed text or “easy to use” web links.
Emails can be stolen also.
Google Gemini.
So you’re just as bad as the snail mailers.
What to do?
If you’re a marketer sending PII to your prospects and customers…
Stop it.
Don’t distribute PII all over the place.
Assume that any PII you distribute WILL be stolen.
Because it probably will.
And if you didn’t know this, it won’t make your prospects and customers happy.
Bredemarket 