Tag Archives: content marketing

How Can Iris Firms Stand Out?

Visibility.

With Bredemarket’s help in content, proposals, and analysis.

“Optical Lock.” Google Lyria. Public Domain.

Book a free meeting at https://bredemarket.com/mark/

Stop losing prospects! Use Bredemarket content for tech marketers
Stop losing prospects!

Examples of what Bredemarket can write for your firm to attract prospects:

Compelling CONTENT Creation

  • Blog posts. Among other projects, I’ve authored a multi-month blog series to attract business to a client. 
  • Case studies and testimonials. Among other projects, I’ve written a dozen case studies to justify a firm’s capabilities to its projects. 
  • LinkedIn articles and posts. The multi-month blog series was designed for repurposing as LinkedIn articles. 
  • White papers. My white papers have made the case for the superiority of my clients’ products and services.

Winning PROPOSAL Development

  • Proposal services (managing, writing, editing, other). My proposals have won business for Bredemarket clients and for my former employers.

Actionable ANALYSIS

  • Analysis services. My market, product, and competitive analyses for Bredemarket clients and former employers have not only gathered necessary information and insights, but have also suggested a path forward.

Afraid?

So I just checked in on a company that hasn’t posted ANYTHING on LinkedIn in three weeks.

And another that has been silent for two weeks.

If this is your company, we need to talk.

Unless you’re about to chapter out anyway.

https://bredemarket.com/mark/

Stop losing prospects! Use Bredemarket content for tech marketers
Content for tech marketers.
Afraid?

Keeping the Content Excitement Alive

New content creation carries a level of uncertainty.

  • Will this future blog post raise awareness about your company’s product?
  • Will the case study assist those in the consideration phase?
  • Finally, will your formal proposal result in conversion?

This uncertainty itself creates a giddiness as you await the results of your product marketing. Will this be the one?

So how do you maintain that inner excitement?

Easy.

Never give final approval on the content.

And you can continue to imagine the “what if” rewards.

Bredemarket’s failure

Now this highlights a terrible failure on Bredemarket’s part.

Because my goal isn’t to get you into a “what if” euphoria.

My goal is to complete the work and get it out.

Bredemarket: Services, Process, and Pricing.

If you’ve seen my descriptions of Bredemarket’s services, the final goal is always clearly in sight. I produce a draft, you review the draft, I revise, you review again, I provide the final copy, and you publish it.

Well, that’s the intent.

Business lost…or was it?

I turned a simple blog post draft over to a client, and two months later the client hadn’t reviewed it. I ended the project right there.

So did I lose business? Not really. For short projects I am paid at project completion, and this project was never going to complete.

So if your goal in life is to work on product marketing without ever completing anything, your company is not a fit for Bredemarket.

Archie’s friend Rocky is not getting stuff done. Google Gemini.

My clients and I are getting stuff done.

If that’s what you want, let’s talk. https://bredemarket.com/mark/

Stop losing prospects! Use Bredemarket content for tech marketers

Swivel and Solve

Identity, biometric, and technology leaders face product marketing challenges. And the old way may not solve these challenges.

When the old way doesn’t work, pivot to something that will.

Swivel and Solve (B).

Bredemarket, a leading biometric product marketing consultant, provides expert content, proposal, and analysis services.

For identity and biometric firms, Bredemarket is your strike force.

Public Domain.

My work has produced over $25 million in revenue for nearly two dozen firms.

To solve your challenges, visit https://bredemarket.com/mark/ and schedule a free meeting.

Stop losing prospects! Use Bredemarket content for tech marketers

(“Swivel and Solve” and “Late Shift Solitude” by Google Lyria, Public Domain.)

Discontent

I really shouldn’t be posting this, because I already have enough content to share over the next few days as it is.

But when you habitually share content, you…share content.

Speaking of which, the name of this story is “Discontent.”

Discontent.

The accompanying Google Lyria song is “Under Grey Skies.” Like all Google Lyria songs, it is public domain.

But if you are an identity, biometric, or technology marketer in need of content help, visit https://bredemarket.com/mark/ and book a free meeting.

Let’s talk.

Google Gemini.

I’m a CPA, Not a CPA

Where MY “CPA” stands for Content, Proposal, and Analysis.

Yes, I’ve talked about this since October 2024, but with the help of Canva, Google Gemini, and Google Lyria I’m addressing it again.

I’m a CPA, Not a CPA.

So don’t come to me with your accounting needs.

But if you have content, proposal, and/or analysis needs, set up a meeting with me to discuss them.

Stop losing prospects! Use Bredemarket content for tech marketers

Compelling CONTENT Creation

I have created (over) 22 types of content, including:

  • Blog posts.
  • Case studies.
  • Data sheets.
  • White papers.

The entire list of both external and internal content is listed in “The 22 (or more) Types of Content That Product Marketers Create.” (For more on internal content, see “Analysis,” below.)

Winning PROPOSAL Development

I have helped identity/biometric and technology firms submit proposals to governments and enterprises.

More details on my proposal services page.

Actionable ANALYSIS

I have performed analyses of markets, companies and competitors, products, and websites and social media.

See the list of internal content I have created in this blog post.