Tag Archives: content marketing

Toss Over the Wall, Or Embed a Partner?

Both product marketing consultants and product marketing employees alike don’t always see the results of the content they create.

But there’s a definite difference between the visibility of external-facing content and internal-facing content.

I’ve created both types of content, both at Bredemarket and as a corporate employee. And I’ve seen this difference.

  • External-facing content is usually visible to its creator. When I wrote a blog post for Incode, or when I write an article or newsletter for a Bredemarket client, by definition I can see the final result. The exceptions to this are unusual and rare.
  • The visibility of internal-facing content varies, with employees seeing more internal facing content then consultants. When I prepared the internal presentation “How MorphoTrust Came To Be” for my department at MorphoTrak I obviously saw it. But if I prepare snippets to incorporate into an internal presentation for a Bredemarket client, I may or may not see the final result.
Google Gemini.

In many cases, consultants toss their content over a virtual wall, where the client does with it what they will. After all, they paid for the content and can do what they want.

What if you need a partner?

But what if a client requires someone who is more integrated into the company’s operations? Or embedded into the company?

This is why I offer the Bredemarket 4444 Partner Retainer, if you need to embed me into your operations while still providing you with budget predictability.

By Staff Sgt. Michael L. Casteel – [1], Public Domain, https://commons.wikimedia.org/w/index.php?curid=2407244

If you elect to contract with Bredemarket as an embedded partner in your organization via the Bredemarket 4444 Partner Retainer, then:

  • Bredemarket can create any content you need—blogs, case studies / testimonials, data sheets, e-books, proposals, social media posts / Xs (or whatever tweets are called today), white papers, or anything—within the hours alloted in the partner retainer contract.
  • The length is at your discretion. 288 characters? I’m on it. 50 pages? I’m on it.
  • How do you want to handle kickoffs, reviews, and status calls? It’s entirely up to you.

How does the Bredemarket 4444 Partner Retainer work?

  • Prepaid base hours: The partner retainer contract between you and Bredemarket specifies the maximum number of hours for the following calendar month. This provides predictable costs, and maximum flexibility in how you use Bredemarket to create your content.
  • Additional hours: Any additional hours above the maximum are billed at Bredemarket’s standard hourly rate.
  • Deliverable format: Unless agreed otherwise in advance, Microsoft Word docx including callouts, hyperlinks, key words, hashtags.

If this interests you, schedule a free meeting with me to discuss your needs.

Unless you’d rather drive a truck.

Google Gemini.

Oh Yeah, That Biometric Stuff

Bredemarket works with a number of technologies, but it’s no secret that my primary focus is biometrics. After all, I call myself the “biometric product marketing expert,” having worked with friction ridge (fingerprint, palm print), face, iris, voice, and rapid DNA.

The biometric product marketing expert in the desert.

If I can help your biometric firm with your content, proposal, or analysis needs, schedule a free meeting with me to discuss how I can help.

Don’t Lose Prospects in 2026

The end of the old year means the beginning of a new one.

Start the year off right by acting to fill your content gaps. Click below and schedule a free meeting with Bredemarket to address your content needs, and how Bredemarket can help ensure your visibility.

Stop losing prospects! Use Bredemarket content for tech marketers

Messy Negative “Why” Stories Are Powerful

I’ve previously talked about companies with powerful why stories. But Chantelle Davison recently pointed out something I should have realized before.

A company’s “why” story can evoke negative emotions, and for this reason can powerfully resonate with their prospects who are experiencing the same problem, and admire someone who overcame it.

As Davison tells it, her 1:1s with businesspeople often turn into confessionals. Not that I picture the lovebug-loving Chantelle as a priest, but bear with me.

“Then they tell me something they’ve been carrying around for YEARS.

“Something they’re convinced would make people think less of them.

“Something they’ve buried so deep they’d almost forgotten it was there….

“The messy backstory that shaped exactly WHY they do what they do.”

And that can resonate with prospects.

Take the Keith Puckett failure example that I shared earlier: he had purchased a home security system thinking that it would protect him…and then while he was traveling the security system sent him an alarm with no context.

Now I guess Puckett could have been embarassed by this stupid purchase of something that did no good at all. But Puckett wasn’t embarassed at all. And he tells Ubiety prospects that he spent good money on a bad system, experienced fear and helplessness…and that he NEVER wants Ubiety customers to experience those same negative emotions.

Share YOUR why story.

Even if it’s a poor tattoo choice.

Google Gemini.

And if you need help writing your why story, talk to me.