Tag Archives: content marketing

A Little Help For Entry-Level Workers

Over a year ago I shared this:

A little help.

The mood at the time was that the world was changing and generative AI bots and non-person entities could replace people.

Yes, I am familiar with the party line that AI wouldn’t replace anyone, but would empower everyone to do their jobs more effectively.

The layoff trackers told a different story.

As did the AI gurus who proclaimed that many jobs would soon be obsolete.

Strangely enough, “AI guru” was not one of the jobs that was going away. Which is odd. It seems to me that giving inspirational talks would be the perfect job for a non-person entity.

Previously posted here.

One firm is (big) blue on people

But many people agreed that entry-level jobs were ripe for rightsizing, meaning that those at the beginnings of their careers would have a much harder time finding work.

Until they didn’t.

“Hardware giant IBM plans to triple entry-level hiring in the U.S. in 2026, according to reporting from Bloomberg. Nickle LaMoreaux, IBM’s chief human resource officer, announced the initiative….’And yes, it’s for all these jobs that we’re being told AI can do,’ LaMoreaux said.”

Because IBM has separated what AI can do from what it can’t do. IBM’s new positions are “less focused on areas AI can actually automate — like coding — and more focused on people-forward areas like engaging with customers.”

Guess what? Bots are not engaging. Well, maybe they’re more engaging than AI gurus…

Can you use people?

But I will go one step further and claim that human product marketers and content writers are more engaging than bot product marketers and content writers.

Believe me, I’ve tested this. Bredebot can fake 30 years of experience, but it’s not genuine.

If you want to engage with your prospects, don’t assign the job to a bot. That’s human work.

Stop losing prospects! Use Bredemarket content for tech marketers
Content for tech marketers.

Repurposing Track 2 (Song 3)

I previously posted an unedited rumination on Elton John’s “Funeral For A Friend”/“Love Lies Bleeding” that also discussed digital asset taxonomies.

This post looks at the following song on the album “Goodbye Yellow Brick Road” and will also discuss identity and repurposing.

And I promise it will be shorter.

Who was “Candle in the Wind” REALLY about?

After the early death of Janis Joplin, Clive Davis referred to her as a “candle in the wind.”

And the phrase stuck with lyricist Bernie Taupin.

Because the phrase applied to so many troubled live fast die young types. Joplin’s own death was popularly linked with the deaths of Jimi Hendrix and Jim Morrison. And the phrase fit many others.

Including Norma Jeane Mortenson.

1973.

By the time lyricist Taupin was done with Mortenson, and his songwriting partner Elton John had added music to create “Candle in the Wind,” millions were convinced that Taupin was a Marilyn Monroe fanatic.

He wasn’t, but lines like “the young man in the 22nd row” certainly gave that impression.

But then came Farm Aid IV.

Ryan White

Farm Aid emerged from a desire to do for American farmers what prior efforts had done for people in Bangladesh and Ethiopia. And it wasn’t only for the Willie Nelsons, John Mellencamps, and Neil Youngs of the world. Elton John showed up by surprise at Farm Aid 4, with a special dedication.

“This one’s for Ryan.”

While Ryan White’s battle with AIDS was not haunted by demons like Monroe and the others, his death the next day was also untimely.

And one more repurposing

A few years later, for a grieving United Kingdom, Bernie Taupin altered the lyrics to the original song, and Elton John performed a tribute to his deceased friend Princess Diana.

1997.

And you thought “Funeral For A Friend”/“Love Lies Bleeding” was dark. “Candle in the Wind” is directly linked to four deaths—Janis Joplin, Marilyn Monroe, Ryan White, and Princess Diana—and indirectly linked to others.

I need something more cheerful…

Identity/Biometric Marketing Leaders: In Case You Missed It

If you’re an identity/biometric marketing leader who requires content, proposal, and analysis expertise from a biometric product marketing expert, make sure you read the following:

It will be worth your while.

Landscape. Biometric product marketing expert.

Why Identity/Biometric Prospects of Marketing and Writing Firms Benefit from Specificity

Bredemarket markets to identity/biometric firms that market to their own prospects.

And this quote from Aja Frost at HubSpot is relevant to anyone who markets to anyone, and wants to attract attention from people using Google Gemini, ChatGPT, and other large language models to answer questions. You need to practice answer engine optimization (AEO).

“In the old world, you’d be publishing ‘The Ultimate Guide to Content Marketing.’ And in the AEO world, you are publishing ‘The Ultimate Guide to Content Marketing If You Work at a Logistics Company in New Jersey’ because answer engines surface highly relevant, contextualized, tailored information to every person who is using them.“

HubSpot preaches something very similar to Never Search Alone: when you cast a wide net, there are too many holes.

Google Gemini.

This reminded me that I need to narrow my focus whenever possible and address the issues important to marketing leaders at identity and biometric firms.

What types of “highly relevant, contextualized, tailored information” do identity/biometric prospects need?

What types of customer-focused benefits resonate with them?

How can a biometric product marketing expert help identity/biometric firms?

Why don’t you ask me, and we can work together to create that highly relevant content?

Lee Densmer On Why You Need Content

Lee Densmer recently shared an email on “Your guide to understanding the costs of an effective content program.” Now Densmer is technically a competitor of Bredemarket (albeit a slightly more successful one), but you can always learn from the market.

A good chunk of her email was devoted to her statements on how much content should cost. It turns out that my rates are in the ballpark that she described.

Bredemarket’s services, process…and pricing.

But that’s not the most important part of the email. The key observation comes at the end.

“If you want to create high-quality blog posts, engaging videos, or targeted social media campaigns, you will need to pay for skilled writers, designers, videographers, and social media experts.

“No, it doesn’t come cheap. But remember that for every dollar spent on content marketing, you get 3 in return, and that content marketing brings 6x the ROI of other marketing tactics.”

I’ve seen similar statistics before.

Data source: Daily Infographic, https://www.dailyinfographic.com/state-of-blogging-industry

If you want Densmer to work with you on your content, subscribe to her newsletter and interact with her.

But while Densmer is wonderful…she’s not the biometric product marketing expert.

You need to talk to Bredemarket about that.

Is Bredemarket Here to Rescue You?

Has anyone ever told you, “I’m here to rescue you?”

Luke.

Sometimes, perhaps to your surprise, they actually DO rescue you.

Sometimes they don’t. 

“Global consulting giant Deloitte has agreed to refund a part of its $440,000 fee to the Australian government after admitting to using generative AI tools in a report assessing the government’s “Future Made in Australia” initiative….The final report, released in July, was found to contain several significant errors — including academic citations referencing individuals who do not exist and a fabricated quote from a Federal Court judgment…”

So how does Bredemarket ensure that MY consulting projects deliver what you need?

By regular feedback cycles after I have asked my initial questions.

The Seven Questions I Ask.

After I’ve scoped the project and created my first draft, it’s your turn to provide input.

  • When properly scoped, almost all projects only need minor redirection at worst, or perhaps only a few tweaks.
  • In a very few instances clients have accepted my first drafts as the final copy. Sometimes this relieves me, sometimes it worries me. (Did the client read it?)

But a quick turnaround is the desired goal. You need to get this content out to your prospects, and I need to rescue you (or someone else) in another project.

Oh…and I always check my references.

(Sorry.)

For more information, and to book a free consultation about your unfinished project, visit https://bredemarket.com/mark/

Stop losing prospects! Use Bredemarket content for tech marketers

Speak the Truth: Convert By Getting Your Differentiated Message Past Talkative Competitors

Are your talkative competitors eating your lunch?

How can you speak the truth about your greatness to your prospects?

  • Compelling CONTENT creation.
  • Winning PROPOSAL development.
  • Actionable ANALYSIS.
Speak the truth.

Differentiation equals conversion. When Bredemarket creates content for an identity, biometric, or technology client, my primary focus isn’t on copying what the competition is doing.

My primary focus? I ask why you do what you do. (And how you do it. And five other questions.)

Then I act.

Then your prospects pay attention.

As my converting Bredemarket clients can attest:

  • The complete go-to-market campaign, including both customer-facing and internal-facing content, that I created for one client. With additional go-to-market content for this and other clients.
  • The over $2 million of winning proposals I have written for multiple consulting clients since 2020.
  • The analyses, covering everything from market competitors to NIST FRTE results, that I have written for other clients.

What’s next?

I’m John E. Bredehoft, product marketing consultant at Bredemarket. And I’ve differentiated products in the identity, biometric, and technology sector for 30 years, generating over $50 million in conversions for my employers and consulting clients. 

Take the first step to end your company’s silence. Let’s discuss your whys, and we can work out the hows in a free 30 minute consultation.

(Stop losing prospects! Use Bredemarket content for tech marketers)

Stop losing prospects! Use Bredemarket content for tech marketers

What is the Difference Between Short and Medium Content?

Length. 2,400 words give or take.

And cost. For now, $1,500.

Bredemarket: Services, Process, and Pricing.

And, of course, development of the themes. A quick punch, or more elaborate?

Whatever length of content your story needs, Bredemarket can provide it.

Stop losing prospects! Use Bredemarket content for tech marketers
Content for tech marketers.