If Only It Had Been Lower Key

Several days ago, I scheduled the low-key release of a 10 second short for today at 9:00 am PST.

Specifically, I scheduled 2 uploads (which went to 3 platforms).

After I confirmed this morning that the uploads were successful, I performed a 3rd upload.

Only after that third upload did I realize that the video prominently highlighted Bredemarket’s ability to create proposal “temolates.”

Oops.

So I hurriedly deleted the old video (I hope) and released the “OP” version.

Repurposing in the Proposal World

I assume this is obvious, but maybe it isn’t.

I recently completed a proposal project for a Bredemarket client and assembled a single PDF (cover letter plus main proposal) for the client to email to its customer.

The client asked me for text for the submission email.

I simply isolated the key points from the cover letter and crafted a brief email.

One more chance to emphasize the points we made in the cover letter.

(This is just one example of proposal repurposing, of course, as anyone who has managed proposal boilerplate/standard text well understands.)

On Animal Health Privacy

(All images Imagen 3)

I’ve discussed identity and privacy regarding people.

I’ve discussed identity and privacy regarding non-person entities.

But I missed something in between.

Earlier this week I was discussing a particular veterinary software use case with an undisclosed person when I found myself asking how the data processing aspects of the use case complied with HIPAA, the U.S. Health Insurance Portability and Accountability Act.

Then I caught myself, realizing that HIPAA (previously discussed here) does not apply to dogs, cats, cows, or other animals. They are considered property, and we all know how U.S. laws have treated property in the past.

So you can violate an animal’s privacy all you want and not run afoul of HIPAA. 

But you could run afoul of some other law. As Barb Rand noted back in 2013, 35 states (at the time) had “statutes that address the confidentiality of veterinary patient records.”

And when animal records are commingled with human records—for example, for emotional support animals—protected health information rules do kick in.

Unless the animal is intelligent enough to manage their own prescriptions without human assistance.

REAL ID: When Enforcement Isn’t Enforcement

Follow up to the long-standing history of REAL ID enforcement delays.

Lots of delays.

When then-President George W. Bush signed into law the “Real ID Act of 2005,” American adults initially had a May 11, 2008 deadline to ensure their identification documents met federal standards.

For those who didn’t notice, we didn’t all adopt REAL IDs in 2008.

In fact, a few years later I was working on a driver’s license proposal for a state I won’t identify, and the RFP clearly and emphatically stated that REAL ID compliance for the new driver’s license was not…um…OK.

Even during the short history of the Bredemarket blog, the REAL ID enforcement date of May 5, 2023 has been adopted and superseded. And more recently there was a report that that new date of May 7, 2025 would slip.

Well, that won’t happen.

Or will it?

The (so-called) “final” rule

The Transportation Security Administration has published a final rule which clearly states that the REAL ID enforcement date of May 7, 2025 still stands and has not been delayed.

Or perhaps it’s not so clear.

This rule ensures that Federal agencies have appropriate flexibility to implement the card-based enforcement provisions of the REAL ID regulations after the May 7, 2025, enforcement deadline by explicitly permitting agencies to implement these provisions in phases. Under this rule, agencies may implement the card-based enforcement provisions through a phased enforcement plan if they determine it is appropriate upon consideration of relevant factors including security, operational feasibility, and public impact. The rule also requires agencies to coordinate their plans with DHS, make the plans publicly available, and achieve full enforcement by May 5, 2027.

So the enforcement DEADLINE is May 7, 2025, but FULL enforcement will be achieved by May 5, 2027.

Date subject to change.

It’s not only the U.S.

But at least these decades of delays give me an excuse to share a Geico commercial.

And Europe (the continent, not the band) has its own problems with delays to its Entry/Exit System (EES)…and a graduated rollout is proposed.

From https://www.youtube.com/watch?v=1H9FI87HK-s.

Bredemarket’s Three (So Far) Industry Pillar Pages

Since I started creating (sort of) pillar pages in April 2022, I’ve built more, including three devoted to particular industries.

My “Banking Changes” Post Needs an Update

Back in July 2023, I wrote a post about financial remote onboarding which included a section entitled “Three changes in banking over the last fifty years.” The first change I addressed was locational change.

The first crack in the whole idea of “going to the bank” was the ability to bank without entering the door of the bank…and being able to bank on Sunday at midnight if you felt like it. Yes, I’m talking about Automated Teller Machines (ATMs), where the “teller,” instead of being a person, was a bunch of metal and a TV screen.

But when I was recently reading a Bluesky post from mclevin that stated (correctly) that the decline in tellers didn’t start with artificial intelligence, but automated teller machines, it occurred to me that even the once-revolutionary ATM is itself outdated in financial terms.

Think about it.

What are the two most important functions of an ATM?

  • To deposit paper checks.
  • To obtain physical cash.

I think you see where this is going.

While the ATM still fulfills these functions today, how often do we receive paper checks? And even if we do, why go to a distant ATM to deposit the check when you can often perform the same function using your mobile phone?

And how often do we use cash to pay for things? Often we use a card…or a mobile phone.

Why is Healthcare Identity Critical?

Oosto has highlighted two reasons why it’s critical to identify people in healthcare environments.

Healthcare facilities account for 42% of infant abductions…

Think about it. If all you need to identify yourself (or impersonate someone else) is your name and birthdate, a fraudster could easily gain access to a facility and abduct someone else’s child.

(H)ealthcare workers experience violence—both physical and verbal—at a shockingly 5 times higher rate than other industries. This violence accounts for up to 73% of all nonfatal workplace injuries caused by violence.

Again, if you don’t know who you’re dealing with, bad things can happen. I’ll admit that identity verification doesn’t solve this-people can attack healthcare workers even if their identities are known-but the danger of unidentified assaults is great.

Oosto discusses these and other healthcare topics in a recent podcast: “Healthcare Under Pressure: Bringing a Championship Mindset to Healthcare Security.“