Identity/biometrics/technology marketing and writing services
I’m writing a post about California and want to illustrate it with a picture of the Grateful Dead.
I wanted to include Bill Walton in the picture, trusting that Google Gemini knew who Bill Walton was.
It didn’t.
My first draft of the picture included a black basketball player. While many basketball players are black, Bill Walton isn’t.
Too lazy to describe Walton in detail, I just said he was tall and white and generated the picture above.
(Imagen 4)
In this post, I knew I wanted to talk about preparing content for a product marketing effort. One in which the content had to be ready when someone pulled the trigger.
But I suspected that Google Gemini wouldn’t permit generation of an appropriate “trigger” picture because of Google’s guardrails.
So I moved in a different direction.
But what’s the trigger?
The trigger to move forward—with a product launch, an event, an unsolicited proposal, hatever.
But if you’re a product marketer, and it’s your product, why can’t you pull the trigger?
Storytelling time.
I was brought into a particular project, where everyone was readying go-to-market content for an executive meeting on a particular date.
Both internal and external content.
Training, FAQs, presentations, videos, blog posts, press releases, email campaigns, landing pages, call scripts, the whole bit.
As it turned out, I authored a bunch of the content myself, and helped on most of the rest.
All of us working toward that executive meeting date.
Finally, the date arrived, and all the content was presented to the executive team, mostly ready to go.
The response?
“Not yet.”
Because at the executive level, the fate of one particular product is relatively minor, compared to the overall scope of the business.
So was the effort wasted?
Provided you have a repeatable system for going to market (part of your strategy and process documents, or perhaps something less formal if your founder despises process) that you can dust off in the future.
But if you need content for now, or even for later, Bredemarket can create content for tech marketers.
For identity/biometric marketing leaders only!
Make an impact with the biometric product marketing expert.
Bredemarket’s biometric product marketing expertise: https://bredemarket.com/bpme/
Discuss your content-proposal-analysis needs with me before your competitors steal your prospects: https://bredemarket.com/mark/
(New landing page.)
(All pictures Imagen 4)
Tech marketers, do you have a “content gap” that you don’t even know about? (But your prospects know about it.)
When I approach a Bredemarket content prospect, I like to check the prospect’s current online content first.
You don’t need me to analyze the quantity and recency of your company’s online content. You can analyze it yourself.
And you SHOULD survey it.
Because whether you look at your content or avert your eyes, your prospects are looking at your content or lack thereof.
Do you dare take a look at yourself and answer the following questions?
Now I will be honest. While I am in some ways a content freak, even I fall behind at times.
Physician, heal thyself.
But what is the status of YOUR content? Quantity? Recency?
And what are you going to do about it?
Click here to bridge your content gap.
Or don’t.
(Imagen 4)
Gating, or requiring a prospect to fill out a form before receiving valuable content, is touted as a way for the company to control the journey. Once the company knows who the prospect is, they can interact with the prospect more meaningfully. The company can’t do that if the content is downloaded by unknown prospects.
There’s only one problem with gating:
Gating introduces friction.
And even if you avoid long fill-in forms for your gating activity, it’s still a hurdle that your prospects have to cross. And they may not want to do it.
Let me give you an example: Assume you want to know all about Bredemarket.
If you’re a prospect and don’t know what you want to do, which of these two brochures will you acquire first?
The one that’s easiest to get, which is my fierce competitor’s brochure.
In this case, this means that my competitor will shape the message about Bredemarket, not me. And I don’t think my competitor will praise me as the best product marketing consultant.
So I usually don’t gate. Heck, I even publish my prices publicly.
[If someone] requires white paper or other services from Bredemarket in the future, there are multiple options:
- Work with me on an hourly basis at the $100/hour rate.
- For text between 400 and 600 words (short writing service), I can bill a flat rate of $500.
- For text between 2800 and 3200 words (medium writing service), I can bill a flat rate of $2000.
- We can work out a flat rate for different lengths if needed.
(Yes, I publish my prices. If you need a 2¢ per word writer, look elsewhere.)
Which means that some of your questions are already answered BEFORE I question you about your needs.
If you have other questions about what Bredemarket does, and how to set up a free meeting with me, go here.
Or download this, no questions asked.
Does your tech firm need prospect-facing text content?
Bredemarket creates written content for tech marketers that attracts prospects.
Stop losing prospects! Use Bredemarket content for tech marketers: https://bredemarket.com/mark/
A biometric expert (I’m not the only one) was challenged to find a picture of a particular cartoon character in a particular setting, but was worried about copyright infringement.
I suggested that the expert substitute some other character in place of the copyrighted cartoon character.
I can’t share the particular example above, but the picture in this post illustrates the point. You subconsciously know which characters are being referenced, but the substitute characters (pre-copyright days) take care of the copyright issue.
As long as the rest of the image doesn’t infringe on copyright either. MLB may visit me, even if “the fruit company” doesn’t.
Feed is a verb.
Let’s talk: https://bredemarket.com/mark/
My July 4 included a parade and cherries.
Admittedly a lot of content, especially for a non-working day. (One was scheduled.) But if your technology firm lacks marketing content, I know a guy – https://bredemarket.com/mark/
(Imagen 4)
(Part of the biometric product marketing expert series)
Some don’t believe that geolocation is a valid factor of identity/verification/authentication.
Some do.
If you ignore what Yves-Alexandre de Montjoye et al said about the validity of 12 fingerprint minutiae points in their 2013 study (cited in phys.org), their conclusions about cell phone locations deserve consideration.
“By analyzing 15 months of cell phone mobility data from 1.5 million people, researchers have found that only four spatio-temporal points (an individual’s approximate whereabouts at the approximate time when they’re using their cell phone) are all that’s needed to uniquely identify 95% of the individuals.”
Why?
“[T]he researchers’ data shows that just four spatio-temporal points are needed to uniquely identify the mobility trace of an individual. In other words, it’s not likely that someone else will be in the same locations as you are at four different times of day.”
And once you perform multi-factor authentication by combining geolocation with another factor, such as an address or a social media post, privacy disappears.
And now a word from our sponsor.
Bredemarket