Follow-up to this post.
Author Archives: bredemarket
Marketing and writing services.
Surfin’ Identity
Imagine if Capitol Records employed age verification in 1963.
Some musicians reach superstardom in their early 20s, feeling tremendous pressure at a young age.
But sometimes they’re younger: when “Surfin’ U.S.A.” hit number 3 on Billboard and Cash Box, surf guitarists Carl Wilson and (soon to depart) David Marks were 16 and 14, respectively.
Of course, Capitol Records would face a bigger problem—Know Your Composer. Brian Wilson did not write the song alone.
There’s Something About Mary
You’ll meet “Mary the Marketing Leader” on Monday.
Even though she’s not real.
But she is a friend.
Kalshi, Polymarket, DraftKings, FanDuel, and Gambling Legality
(Bredebot helped write small parts of this post.)
Is it only smartphone game app users who are inundated with an unrelenting barrage of Kalshi ads?
If nothing else, the barrage inspired me to research Designated Contract Markets (DCMs). A DCM is a status granted and regulated by the Commodity Futures Trading Commission (CFTC), a federal agency. As such, Kalshi argues that it is exempt from state gaming regulations because it’s not hosting gambling. It’s hosting futures trading.
But Kalshi and similar apps such as Polymarket are opposed by DraftKings, FanDuel, and other sports betting apps. They make no pretense of “trading futures,” but comply with state-level gambling regulations, and use geolocation to prohibit mobile sports betting in states such as California where it is illegal.
And both are opposed by Native American casinos governed by the Indian Gaming Regulatory Act (IGRA) of 1988, which allows sovereign tribal nations to host traditional Indian games.
And they are opposed by other card houses, racetracks, bingo games, and state sponsored lotteries.
And all are opposed by the traditional Las Vegas casinos…except when they themselves host mobile apps and strike licensing deals with Native American casinos.
But the mobile app variants not only deal with geolocation, but also digital identity verification and age verification.
And employment verification or non-verification to ensure that football players aren’t betting on football games.
Plus authentication to open the app and ensure Little Jimmy doesn’t open it.
There are all sorts of gaming identity stories…and Bredemarket can help identity/biometric marketers tell them.
Do Clothes Make The Man?
They say that clothes make the man…sometimes.
I recently saw a post about a gentleman who dressed up for Christmas dinner…a man who had recently retired. I privately commented that since the man is now retired, he no longer needs to dress up. Although I know he will.
Left to my own devices, I gravitate toward a more casual mode. While working from a home office for IDEMIA, Bredemarket, Incode, and Bredemarket again, I never wore pajamas to work. (Unless I was working at 3 am.) But I never wore a suit and tie either. At an on-site office I am little less casual (no shorts on-site), but not much.
In short, I prefer function over form, but capitulate to form demands when needed.
Out Of Office
Omnigarde Peter Lo Biography: I Need to Steal This Idea
As we approach 2026, advanced biometric firm Omnigarde has released new marketing materials. One of these is a video biography of Omnigarde’s principal, Dr. Peter Lo.
Of all the videos I’ve created, I’ve never created a “Who I Am” video. Not that I have the industry recognition that Dr. Lo has…
Revisiting What I Do
What I Do
Bredemarket, What I Do.
KYR (Know Your Reindeer)
Amazon Fresh Upland: The Reviews Are In
I’ve talked at length about the new Amazon Fresh store in Upland, even before it opened. Now that it’s been open for over a half year, I was wondering how others felt about the store.
The average Yelp review, based upon 51 reviews as of December 18, is about a 3.5, which is good. But what’s interesting is the polarity of the reviews, with 28 5-star reviews and 12 1-star reviews.
You can’t please everybody, but some of the 1-star reviews are interesting.
“very, very few employees at this location are incompetent and have no customer service skills. also no manners or decency.”
I think the reviewer meant “competent,” but hey.
“No matter what time of day I go there, there are always workers blocking the isles with large carts. That makes it impossible to shop.”
Again, “aisles.” But the reviewer noted a common complaint: the store appears to prioritize delivery orders over people coming in-store to shop, and multiple reviewers have noted the rudeness of the workers fulfilling delivery orders.
And apparently the rudeness does not coincide with speed.
“The order wasn’t ready for pickup hours after scheduled”
However, this particular review was written just a few days after the store opened, so some hiccups are expected.
And those who love the store LOVE it.
“Nice clean store. Cheap prices. The dash cart is awesome. Very helpful employees.”
And
“The store is clean, spacious, and very easy to navigate. Shopping here is simple and enjoyable. The staff is friendly and ready to help, which made the experience even better.”
So it appears that experiences can vary anywhere. Hopefully this store will last longer than the La Verne one.
Bredemarket 