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Author Archives: bredemarket
Marketing and writing services.
Midnight at the Junction
After playing around with Lyria as a ska star, I wondered if “Lyria-ska” could serve a marketing purpose. And I decided that its very speed fits perfectly with Bredemarket’s “ask, then I act” messaging.
As Google Gemini phrased it:
“The songs are short, sharp shocks of energy designed to get a roomful of strangers sweating together in a pit.”
Not designed for people sitting on the sidelines pondering on whether to launch a study on whether to launch a study.
Because if you’re still pondering at 11:59 pm, you’re going to miss the party.
So talk to Bredemarket now.
The Other Half of Kalshi and Polymarket Trades
Ads emphasize positive outcomes and gloss over negative ones.
You’ve seen the ads for prediction markets. And the ads for online gambling. Not that I’m saying that futures trading is gambling, mind you.
Now when you see the ads, the people making the predictions ALWAYS win. Because people HAVE won with Kalshi or Polymarket, and why not emphasize the positive?
But the discerning viewer knows that every “game” has winners and losers. And if the ads were real, half of them (give or take) would end like this.
But it could be worse: much worse. Because the Kalshis and Polymarkets of the world differ from other futures trading. Google Gemini:
“Unlike traditional futures where $100 acts as a down payment to control a massive contract, Kalshi and Polymarket are fully collateralized. When you place a trade, you are buying “shares” in an event (like “YES, the Fed will cut rates” or “NO, it won’t rain tomorrow”).”
So you invest $100 and may lose $100. In hog futures, you can lose a lot more.
Not That Matrix
Sometimes you choose illusion. But sometimes you choose truth.
Yes, this is a topic I previously addressed in “The Matrix” on June 19. And in “On Threats” that very same day.
And I even pre-shared the audio track “Quarterly Close” well before sharing the video.
But once you ASK what the threats are, you can ACT on them.
Let me help your identity, biometric, or technology firm with analysis. Schedule a free meeting with Bredemarket.
Cedar and Grain
It’s one thing to create content.
It’s another to distribute it.
Because some distribution methods aren’t so great.
Lately I’ve focused on a few distribution channels for Bredemarket’s content.
Not Doing Stuff
Not doing stuff is not inherently bad…unless you never do stuff.
Free Yourself?
I wanted “Saturday Morning Scuffle” to sound more ominous, like “Twist and Crawl” or “Free Yourself.” but this is what I got.
Taking a Breather
Hope to be back in full form by Monday.
Swivel and Solve
Identity, biometric, and technology leaders face product marketing challenges. And the old way may not solve these challenges.
When the old way doesn’t work, pivot to something that will.
Bredemarket, a leading biometric product marketing consultant, provides expert content, proposal, and analysis services.
For identity and biometric firms, Bredemarket is your strike force.
My work has produced over $25 million in revenue for nearly two dozen firms.
To solve your challenges, visit https://bredemarket.com/mark/ and schedule a free meeting.
(“Swivel and Solve” and “Late Shift Solitude” by Google Lyria, Public Domain.)
Another Great Renaming (From 2024)
In August 2023, I talked about what I called a “great renaming” in which the National Institute of Standards and Technology (NIST) differentiated between its face recognition tests and its face analysis tests: a very important distinction and a critical update.
The ramifications of that renaming persist. Just last week I reminded a biometric firm that its references to “FRVT” were dated.
But what if references to biometrics are dated?
Find…what?
Over twenty years ago a publication called FindBiometrics was established that discussed you-know-what. Fingerprints, faces, irises, and all sorts of stuff.
You would think that a name that incorporated “biometrics” would be all inclusive. It certainly was twenty years ago. But as the industry evolved, the name became a little dated. While biometrics remain critically important, I have to say (with apologies to my former Motorola colleague Edward Chen) that biometrics is not “4” ALL. (You see what I did there.)
The publication realized this also, and performed its own great renaming.
“TORONTO, ONTARIO, CANADA, November 21, 2024 /EINPresswire.com/ — FindBiometrics, a leading news media platform for the biometrics and digital identity industry, is now ID Tech—a refreshed brand identity that reflects the beginning of a new era in the identity technology space.”
Why?
“…the scope of identity tech has expanded to integrate new developments in areas like artificial intelligence, blockchain, and digital ID.”
One example being mobile driver’s licenses, which can utilize biometrics but goes far beyond it. After all, biometrics (something you are) is just one of the six factors of identity verification and authentication. See below.
So now the former FindBiometrics platform is called “ID Tech,” and its URL is now https://idtechwire.com/. And biometrics now shares the stage with other factors.
But ID Tech isn’t the only place to learn about identity beyond biometrics. There’s also my book.
Bredemarket 