…read the fine print.
Before You Get Too Excited About Valerie’s Million Dollar Check…
Author Archives: bredemarket
Marketing and writing services.
Immediate Expertise is Impossible
Found Another Job
What if Bob and Judy found ANOTHER job: this time running a biometric company?
They would need help…
California SB 690 Revisited
It’s been over a year since I looked at California SB 690, a bill which sought to amend a 1967 (!) law, the California Invasion of Privacy Act (CIPA), designed for the age of the landline telephone.
“[A] ton of lawsuits tried to apply 1967 law to modern use cases, including (Fisher Phillips) ‘routine website technologies such as cookies, pixels, search bar/form, chatbots, and session replay tools.’”
Back in mid 2025 SB 690 passed the Senate, but bill sponsor Senator Anna Caballero deliberately paused Assembly consideration.
“The Privacy and Consumer Protection Committee of the California State Assembly heard testimony on support and opposition to SB 690 late Wednesday, July 1….
“After hearing from several key stakeholders, the bill’s sponsor, Senator Anna Caballero, again amended the bill Wednesday. As amended, the bill: (1) applies only to California’s pen register and trap and trace statute, California Penal Code §§ 638.50 and 638.51, and (2) removes the private right of action for a violation of these statutes. The amended bill instead provides the California attorney general with the authority to bring claims.”
Private right of action is a biggie which has made millions of dollars for Illinois lawyers—I mean Illinois consumers via the Biometric Information Privacy Act (BIPA). Removing private right of action aligns CIPA with 21st century California privacy law, the California Privacy Rights Act (CPRA).
Are those enough acronyms for you?
Back to SB 690. As is usual in legislation, some Assemblypersons thought the amendments were great, some didn’t, and others thought they didn’t go far enough. Whether the increased support guarantees passage remains to be seen.
When You Can’t Talk To Each Other
What happens when buyers and vendors don’t speak the same language and can’t understand each other?
I will discuss this problem, and possible solutions, over the next few days.
What Was Adobe’s First Product?
No, Adobe’s first product wasn’t Adobe Experience Manager.
And it wasn’t Adobe Acrobat.
PostScript
Yeah, that.
“Adobe PostScript® was at the forefront of the Desktop Publishing Revolution. It was released in 1984 and was not only the first device-independent Page Description Language (PDL) but also a programming language. It was originally designed to print documents on laser printers but was soon adapted to produce high-resolution files for imagesetters used by commercial printers.”
From the days when “desktop” publishing was cutting edge…like “wired.”
But in truth, the idea that an average human could create 300 dpi papers that didn’t look like typewritten text truly democratized design…for better or worse.
Now some users of Adobe’s subsequent products bypass printers altogether. (And desktop computers. I’m writing this on a phone.)
My Meme Reproduction
This image was in an earlier post, but my prompt wouldn’t work until I removed the explicit reference to Spider-Man.
Because Gemini honors third party copyrights.
It’s a marvel I can get anything done.
Stop Selling Features
Just the video, ma’am. The extra junk is here.
Why Automate Responses?
The Real Estate Business Club explains.
“The difference between closing a lead and losing one often comes down to how quickly you respond.
“Leads contacted within the first 5 minutes are significantly more likely to convert than those contacted an hour later.”
Within five minutes, you are still top of mind.
But do you have something to say?
I Saw Lon Chaney Walking With the King…Doing the Were Worlds of London (Venues Take Note)
I haven’t said anything substantive about World (formerly Worldcoin) since it fell into the Gap a few months ago.
It’s fallen in a retail district again…but not at a Gap.
“World…has opened a permanent flagship at 48 Oxford Street in London, placing its proof-of-human technology at the center of one of the world’s highest-footfall retail corridors.”
Why?
“A survey sponsored by Tools for Humanity found nearly one in three UK fans believe bots and resellers buy up event tickets before genuine fans can.
“World’s Concert Kit tool applies human verification directly to ticket purchases, routing allocations to verified individuals rather than automated scripts.”
Fight the scalperbots!
Bredemarket 