A bridge helps you get from one place to another.
Without a bridge, you’re stuck at one place and can’t get to the other place. Or you can try to get to the other place, but you may get very wet.
Businesses need bridges to connect with their customers. When the bridges are erected, the customers understand what the businesses can do for them. If the customers need those particular services, they can buy them.
In two hours, I plan to attend the Ontario (California, not Canada) IDEA Exchange at 4th Sector Innovations.
And if some of the attendees ask, I can explain how Bredemarket can be a bridge.