Wooing Your Prospects

I tangentially referred to Rachael Wheatley’s article “Six steps to woo your clients” in a caption for my own post “Your Prospects Don’t Care About Your Technology.”

We were both saying the same thing, but from different perspectives.

Here’s part of how Wheatley put it.

“Focus on care and concern – reach out, offer help, stay true to your company purpose and values.

“Meet your customers where they are – both where they ‘hang out’ now, and to meet their current concerns.”

But it’s important to remember why you’re doing this.

“Building a good marketing plan helps motivate your audience to take the next step. And, in the end, to say “yes” to what you’re offering.

“But of course, they need to want to come. Your intent needs to be authentic. It will be if you genuinely believe that you can offer them value (and they recognise that) and you want to be in the relationship for the long term, not just to make a quick sale this quarter.”

Earlier this week I signed a contract with a former client from the first stint of Bredemarket (2020-2022). I had to end that contract because my then-new employer Incode competed with my client.

But then Incode became my ex-employer, and eventually my former client came back.

And I was happy they came back.