What is a bridge? (2026 edition)

4th Sector Innovations is no longer in Ontario—they paved paradise, put up a parking lot.

But bridges are just as important in 2026 as they were in 2021.

“Without a bridge, you’re stuck at one place and can’t get to the other place. Or you can try to get to the other place, but you may get very wet.

“Businesses need bridges to connect with their customers. When the bridges are erected, the customers understand what the businesses can do for them. If the customers need those particular services, they can buy them.”

This is critically important when the business is extremely technical but the customers and prospects aren’t. How does this amazing technology benefit the customers? Do they make more money? Do they keep their cities safer?

Bredemarket can help you build those bridges.

(Picture credit: By Anneli Salo – Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=15716878)

Postscript: so now you know why I may be humming this song at Euclid and D.

Sadly, or perhaps happily, Joni’s casual guitar tuning before “Big Yellow Taxi” reminded me of this Neil Innes classic.

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