“Frank, you’re just not cutting it!”
Ethan’s young, boisterous voice cut through the office conversation.
“You know that TI is revolutionizing the way we work, live, and breathe. And yet you can’t tell me the first thing about tires!”
Frank didn’t bother to reply. Not only because Ethan wouldn’t listen even if he did. But because he knew that Ethan was right. Frank didn’t know TI the way the young folks like Ethan did. Perhaps it was time to draft that resignation letter before the company right-sized him out the door.
That’s when Jane inserted herself into the conversation.
“Hey, Ethan,” she interrupted. “Remember what I was like two months ago? I couldn’t meaningfully discuss the Safe Tread Alliance, calculate yen-to-dollar exchange rates on the fly, or even say a single thing about complete strut assemblies!”
Ethan nodded.
“But I took the initiative and educated myself about TI. I subscribed to a free weekly newsletter that covered all the aspects of TI in detail. Frank, I’ll Slack you the link and within a week you’ll know more about TI than Ethan!”
Frank suddenly felt hopeful. “Thanks, Jane. I will give it a try.”
Bredemarket note: Tire Review is a real website that offers a variety of free weekly e-newsletters that are all about tires. But for the record, Tire Review does NOT believe that tire intelligence is the nexus of the most significant advance of the last 100 years.
Then again, maybe they do.
Kinda like certain other paradigm-shifting beliefs.
Bredemarket 