According to Loopnet (and, according to Amanda Matthiesen, Coldwell Banker), the Graber Olive Company property at E 4th St in Ontario IS for sale at an asking price of $4 million.
“They would love a partner or someone to continue the Graber Olive brand but understand the property may be developed.”
(If zoning allows. I’m sure some residents would raise a stink if a condo developer bought the property.)
Oh, and some business details:
“Their online sales are normally $75000 to $150000 per month, including selling to Augusta National for the past 70 years. This last year due to poor Olive production they elected not to produce the Olives in 2023.”
Last Saturday I hoped to gain inspiration so that I could shoot a video or capture an image to promote Bredemarket’s technology writing services—namely, writing blog posts, case studies, white papers, or other content to empower technology firms.
By mid-morning, with no inspiration, I captured a technology image of…something.
Chaffey High School, Ontario, California, November 11, 2023.
As I confessed in my “behind the scenes” video that day, I have no idea what this thing is, or whether this is used for water, gas, or something else entirely.
Chaffey High School, Ontario, California, November 11, 2023.
Why I did not know
And do you want to know WHY I couldn’t describe what I saw?
Because I failed to get a collaborator to work with me.
If an appropriate person from Chaffey High School presented themselves to me, they could have described:
Why this technology was necessary.
How the technology worked.
What the technology was.
You’ll notice that I asked the “why” question BEFORE I asked the “how” and “what” questions. Because “why” is most important. If a student or staff member sees this thing on the Chaffey campus, they naturally want to know why it’s there. They don’t really care if it pumps 100 liters of whatever per second.
How I can produce the right words for your technology firm
And that’s how I will work with YOUR technology firm when Bredemarket creates content. We work TOGETHER to create the content you need.
Do you need to create content that converts prospects for your technology product/service and drives content results?
All too often, Bredemarket confines its writing discussions to the traditional ABCW (articles, blog posts, case studies, white papers) categories.
But what if your content needs are non-traditional and fall outside of the usual nice neat business writing categories?
From the 2023 Route 66 Cruisin’ Reunion, Saturday, September 16, 2023.
If you are an Inland Empire business who needs words, but not in the traditional “ABCW” (articles, blog posts, case studies, white papers) business types, Bredemarket will help you with your non-traditional writing needs.
Take a look at the examples I’ve provided below, and if these spark interest within you, authorize Bredemarket, Ontario California’s content marketing expert, to help your firm produce words that return results.
Book a meeting with me at calendly.com/bredemarket. Be sure to fill out the information form so I can best help you. For example, if you’re an Inland Empire business requiring non-traditional content, fill out the form accordingly.
I won’t go into all 22 types again, especially since some of them are internal content rather than customer-facing content. But I’d like to highlight the “ABCW” four types that I mentioned at the beginning of this blog post, plus a couple of others.
Articles and blog posts
I’m lumping articles and blog posts together, because while some “experts” try to draw hard-and-fast distinctions between the two, they’re pretty much the same thing.
Whether it’s a blog post on your website, a post or article on LinkedIn, or even some extended text associated with an Instagram picture or a TikTok video, what you’re creating is some text that entertains, persuades, inspires, or educates your reader, or perhaps all four. You set the goal for the article or blog post, then tailor the content to meet the goal. (I’ll talk more about goals later.)
Case studies
From “How Bredemarket Can Help You Win Business,” available via this post.
Case studies show your readers how your solution was applied to someone else’s problem, and how your solution can benefit your prospects with similar problems.
Maybe your prospect is a city police agency that needs a tool to solve crimes, and your case study describes how your solution solved crimes in a similar city. Again, you set the goal for the case study, then tailor the content to meet the goal.
White papers
On the surface, white papers are informational, but when a company issues a white paper, the “information” that the white paper provides should gently guide the reader toward doing business with the company that issued the paper. Using the example above, you could write a white paper that outlines “Five Critical Elements for a Local Crime-Solving Solution.” By remarkable coincidence, your own solution happens to include all five of those critical elements. Again, you set the goal and tailor the content.
Briefs, data sheets, and literature sheets
One-page sheet for the Bredemarket 400 Short Writing Service. More information here.
Perhaps you need to provide handouts to your prospects that describe your product or service.
Regardless of whether you call these handouts briefs, data, sheets, literature sheets, or something else, they should at a minimum contain both “educate” and “persuade” elements—educate your prospects on the benefits of your product or service, and persuade your prospects to move closer to a sale (conversion).
Again, you set the goal and tailor the content.
Web page content
If your business has a web page, I hope that it has more words than “Under construction.” Whether you have imagery, video, audio, text, or all four on your web page, it needs to answer the questions that your prospects and customers have.
You know what I’m going to say here, but it’s still important. You set the goal and tailor the content.
But…what if your business needs content that doesn’t fall into these traditional business categories?
Non-traditional content: going to a car show
I went to a car show this weekend—specifically, this year’s Route 66 Cruisin’ Reunion in downtown Ontario, California. (Yes, I know that Route 66 actually passed three miles north of downtown Ontario, but work with me here.)
While some of the exhibitors were personal, some of them were businesses. As businesses, what was the major marketing collateral that they generated?
Not a blog post, or LinkedIn article, or any of the traditional business media collateral.
In addition to the car itself, this exhibitor included poster boards with words describing the car.
Another exhibitor did the same thing.
So while these car show exhibitors didn’t choose a traditional way to convey their words, they shared written text anyway.
Your non-traditional business communication needs
Maybe you don’t have a classic car. Maybe you don’t have a car at all. Do you need to share words with your prospects and customers anyway?
Now I don’t know your business communication needs. You do. But I can guess a few things.
Do you need to tell your clients/potential clients why you do what you do?
Do you need to tell them how you do it?
And last but not least, do you need to tell them what you do?
I know that this may seem like an unusual order to you. Why not start with what you do?
Because your customers don’t care about what you do. Your customers care about themselves.
If you keep the focus on your customers, the answer to the “why” question will induce your customers to care about you, because it shows how you can solve their problems.
Let’s illustrate this.
Why and how Bredemarket creates non-traditional content
You may be asking why I create content in the first place. There are countless content creators, both human and non-human. Why turn to me when OpenAI and its bot buddies are a lot cheaper and faster?
Normally I include my recent professional picture, but I have been writing since my college days (on a typewriter back then).
Bredemarket’s service is independent of content type. I don’t have a “Bredemarket blog writing service” or “Bredemarket data sheet writing service” or “Bredemarket case study writing service.” My services are based on word length, not content type, with my most popular service targeted to customers who need between 400 and 600 words of text. From this perspective, I don’t care if you want the words to appear on your website or your social media channel or a paper flyer or a sign next to your car or a really really long banner towed behind an airplane. (Read about the Bredemarket 400 Short Writing Service here.)
Before I write a thing, I ask your some questions. It won’t surprise you to learn that my first questions to you are why, how, and what. I then move on to questions about your goal for the content, the benefits of your solution, the target audience for your solution, and many additional questions. (Read about the Six Questions Your Content Creator Should Ask You here.)
Once the questions are out of the way, content creation is collaborative and iterative. I create a draft, you review it, and we repeat. The Bredemarket 400 service includes two review cycles; longer content needs include three review cycles. The goal is to ensure that both of us are happy with the final product.
Bredemarket’s process applies regardless of the specific content type, so I should be able to support whatever content you need, whether it’s traditional or non-traditional.
From the 2022 Cruisin’ Reunion in Ontario, California. The 2023 edition takes place this weekend.
(Updated blog post count 10/23/2023)
There are many ways for Inland Empire firms to raise awareness about their offerings. For certain firms, blogging provides quantifiable benefits. Can your firm take advantage of blogging’s fresh immediacy?
In most cases, I can provide your blog post via my standard package, the Bredemarket 400 Short Writing Service. I offer other packages and options if you have special needs.
Get in touch
Authorize Bredemarket, Ontario California’s content marketing expert, to help your firm produce words that return results.
This coming year will be the fourth year of Bredemarket’s existence. I started in August 2020, but it took a few weeks for the city business license and other paperwork to complete.
Now while the City of Ontario (California, not Canada) business license renewal entitles me to conduct business in the city as Bredemarket (when coupled with the Fictitious Business Name statement I filed with San Bernardino County), it is not an official endorsement of my activity by the city, and is definitely NOT an endorsement of the call to action at the end of this post.
More importantly, the City of Ontario has imposed four significant restrictions on the way that Bredemarket conducts business. Do they affect how I do business with you? We’ll see.
First: I must post the business license in a conspicuous place
Done.
City of Ontario business license, posted in a conspicuous place in an undisclosed location. And no, I don’t wear my glasses all the time.
Although as we will see when we get to the third restriction, the whole meaning of “conspicuous place” is irrelevant to Bredemarket’s business.
Second: I can’t conduct just ANY business
The business license is issued “for consulting services, including marketing and writing services.” The license does NOT allow me to bake pies, perform auto maintenance, launch rockets into space, or perform heart surgery.
You won’t see the Bredemarket 33410 Aortic Valve Surgery Service any time soon. The city won’t let me offer it. (33410, by the way, is the medical code for Under Surgical Procedures on the Aortic Valve.)
Dang guvmint.
Third: No visitation from clients
Remember how the city requires that I post my license in a conspicuous place? Well, the city also prohibits me from having clients visit me at my work location. This makes sense, since residential neighborhoods aren’t really built to have a bunch of cars park outside a house where business is conducted.
No, Bredemarket clients cannot park their cars in front of my house. And no, this is not my house. (And they’re not your cars either.) Fair use. The Verge, “Multimillion-dollar Ferraris, Jaguars, Astons, and a fine cup of tea.” The cast of cars and characters from the first Goodwood press day in 1993. Lord Charles March is by the front door of the house with his light blue AC 16/80 designed by his grandfather.
This means that when I do have a person-to-person meeting (rather than a videoconference) to conduct business, the meeting has to be offsite. For example, a couple of years ago I met with an advisor at Brandon’s Diner in Upland. (And the lunch was tax deductible!)
Fourth: No signage permitted
Again, because my work location is in a residential neighborhood, I can’t put a huge neon sign in my front yard with the Bredemarket logo.
Imagine this in my front yard.
And no, I can’t put a small neon sign in my front yard.
Or any neon sign.
I wonder if the city will let me put signage on my mailbox? Actually, the UPS Store probably won’t allow that either.
Bredemarket’s mailing address is 1030 N Mountain Ave #259, Ontario CA 91762-2114. If you read my previous post, you know that “MBE” stands for Mailboxes Etc.
So what?
The reason that these city restrictions don’t matter to you is because (since we still have the Internet) Bredemarket is perfectly capable of conducting its business online.
You don’t have to look for my business sign, or a parking place in front of the place where I conduct business. Why not? Because I can meet with you via Google Meet or another videoconferencing service, or we can talk on the phone, or even exchange emails with each other.
I’ve worked from home since March 2020—first for IDEMIA, then for Bredemarket, then for Incode Technologies, then for Bredemarket again. During that time I’ve been able to meet all of the needs of Bredemarket clients remotely, despite no public parking and no signage.
Well, almost all the needs. I haven’t been able to perform aortic valve surgery for my clients.
Dang guvmint.
The city does not endorse this call to action
Do you want to use the marketing and writing services of a government-licensed consulting firm?
I wasn’t going to labor on this Labor Day, but I ended up renewing my City of Ontario business license. (This coming year will be the fourth that Bredemarket has conducted business in Ontario.)
The UPS Store, 1030 N Mountain Ave, Ontario CA 91762.They WERE closed for Labor Day (but boxholders have keys).Bredemarket’s mailing address is 1030 N Mountain Ave #259, Ontario CA 91762-2114.
Now most people don’t interact with Bredemarket via my physical mailing address. The few that do include the City of Ontario, and three of my clients who have chosen to pay me via paper checks. (I’m flexible.)
This got me curious.
What if?
What if the Internet were to disappear tomorrow? What if the only way my clients could interact with Bredemarket was through my Bredemarket physical mailing address? Could Bredemarket still conduct business?
Possibly.
Some of my business would disappear overnight. Blog posts, for example, are meaningless in a non-Internet world, unless companies choose to post long text-based communications on utility poles. Or in laundromats.
This used to be my laundromat. 454 N Mountain Ave, Ontario, CA 91762.
Even if the Internet were to disappear, I could still write text for case studies (maintaining my Inland Empire case study writing business) and white papers. I could send my client a Microsoft Word file (perhaps an old version of Word), and the firm could send the file to their printer. But how would I send the file? Put a CD in the mail?
Inland Empire companies are asking the same question that other companies are asking: “Should my business use ChatGPT (or another generative AI tool) to quickly generate content?”
Bear in mind that I have a vested interest in the answer to this question, because Bredemarket’s business is content generation for other businesses. So I don’t have a natural inclination to tell you not to buy my services and use ChatGPT or Bard or whatever instead.
Nevertheless, I’ll outline the advantages and drawbacks of using automation (in this case generative AI tools) to create written content. Then I’ll look at the three options for your business’ content generation needs. (Surprise! One of those options is to contract with Bredemarket. You’ve been warned that a call to action is coming.)
An “exchange” of questions
As I mentioned in my post about creating and populating Facebook business pages, yesterday afternoon was the first time in years that I had attended a monthly Ontario IDEA Exchange meeting. For those who aren’t familiar with these meetings, they allow small business owners from the Ontario, California area to meet and…um…exchange ideas.
One of the attendees asked me what I thought of ChatGPT.
If you’ve read the Bredemarket blog or the Bredemarket LinkedIn page, you know that I have some thoughts on this. (If you haven’t seen my thoughts, I’ll share them later in this post.)
It turns out that the attendee had a reason for asking the question that went well beyond generative artificial intelligence (generative AI), and touched on automation in general.
Should we use ChatGPT, Bard, or another generative AI tool to generate text content, or should we contact a content marketing expert?
Similarly, should we use a generative AI tool to generate image content, or should we contact a graphic design expert?
Going beyond generative AI, should we use tax preparation software, or should we contact a tax preparation expert?
You can ask this same question about a variety of business services. Should you opt for the (sometimes) cheaper automated solution, or should you get a real person to perform the service?
This can be a loaded question. After all, I can’t tell you that you should always use a person for these tasks when I personally use Freepik and a well-known tax preparation software package.
So, returning to content, let’s take a (probably non-objective) look at the pros and cons of using generative AI tools for content creation. After all, some of my best friends use generative AI…and they’re still my friends (and obviously not my customers).
Generative AI content advantages
While generative AI isn’t as trendy a topic as it was a few months ago, people are still talking about using generative AI to create text content. And there are clearly some advantages to it.
It’s very fast. No, you won’t create your text in a minute. But with properly written prompts (commands to the generative AI tool) and by using a few iterations, you can probably get generative AI text content in five minutes. You won’t get text content of any length from Bredemarket in five minutes.
It’s (usually) free. In most cases, you can obtain your text at no cost to you. Again, Bredemarket doesn’t work for free.
It’s easy. You don’t need to know how to write. Sure, you need to know how to write the prompt, but you don’t need to worry about the mechanics of writing the text itself, and when to use “its” or “it’s”. You don’t want to sound like a looser, after all. (That was wrong.)
It’s “good enough.” Under most circumstances, the text created by a generative AI tool gets the job done, and is obviously better than no text at all.
Generative AI content drawbacks
Perhaps I’m biased, but I think that we can all agree on the drawbacks that I’ve listed below.
Potential accuracy issues. Generative AI content is sourced from the Internet, and you know how accurate the Internet can be at times. For example, when I was working for my former employer, I asked one popular generative AI tool to tell me the weaknesses of my employer’s product. The tool returned two responses, one of which was plain wrong.
More potential accuracy issues. The way generative AI tools work, most of them provide their answers as if they were most certainly true, with no attempt to provide the probability that the response is correct or incorrect. In essence, Mr. Gen AI is an automated know-it-all with complete certainty in its answers, even when they are obviously wrong.
Potential relevancy issues. Depending upon your generative AI tool, you may not have access to the latest data and may instead rely on older data that was available when the generative AI tool was trained. At one point, several of the popular generative AI tools were trained on data from 2021 or earlier, which meant that they knew nothing about events that happened last week.
Potential privacy issues. When you feed prompts to a generative AI tool, the prompts are stored by the tool. What if you’re using a public tool, and you’re feeding confidential data from your company to the tool? What’s going to happen to your company’s private data? (This is especially critical when the data crosses international borders, something that gave Samsung serious concern.)
Potential tone of voice issues. If your company feeds a prompt to a generative AI tool, and your competitor feeds the same prompt to the same tool, you will get similar or identical responses. If both companies use these responses, then the companies will sound like bland “me-too” providers, with no differentiation.
I’ve touched on a number of these issues in more detail in pieces that I’ve written on the Bredemarket blog (and in one case on LinkedIn). These explain when I use generative AI, and when I do not.
Depending upon your business needs, your budget, and your marketing direction, you have three choices.
(UPDATE OCTOBER 23, 2023: “SIX QUESTIONS YOUR CONTENT CREATOR SHOULD ASK YOU IS SO 2022. DOWNLOAD THE NEWER “SEVEN QUESTIONS YOUR CONTENT CREATOR SHOULD ASK YOU” HERE.)
Use a generative AI tool to write your content. It’s fast, it’s free, it’s easy. It may be good enough.
Use a low-cost writer to write your content. If you want to spend a little money, you can find writers who will work for pennies per word. That’s more than a generative AI tool, but you have a better chance of getting the content you want.
Use Bredemarket. I cost more than pennies per word (the cost for my standard 400-600 word writing package is in the brochure on my Bredemarket 400 Short Writing Service page), but Bredemarket’s collaborative kickoff process, including the opening six questions that I ask you, helps to ensure that your firm will get the content that you need.
Authorize Bredemarket, Ontario California’s content marketing expert, to help your firm produce words that return results.
Bonus: here’s what Google Bard says on the topic (written by Google, not by me)
Sure, here are three advantages and three drawbacks of using generative AI to create written content:
Advantages:
Speed: Generative AI can create content much faster than humans. This can be a major advantage for businesses that need to produce a lot of content quickly, such as content marketing agencies or news organizations.
Cost-effectiveness: Generative AI can be a more cost-effective way to create content than hiring human writers. This is especially true for tasks that are repetitive or time-consuming, such as writing product descriptions or blog posts.
Accuracy: Generative AI can be very accurate in generating content that is factually correct. This is because it is trained on large datasets of text and code.
Drawbacks:
Creativity: Generative AI is not as creative as humans. It can only generate content that is based on the data it has been trained on. This means that it may not be able to come up with new ideas or insights.
Bias: Generative AI can be biased, depending on the data it is trained on. This is a concern because it could lead to the creation of content that is inaccurate or harmful.
Plagiarism: Generative AI can sometimes plagiarize content from other sources. This is because it is trained on a variety of text data, including some that may not be properly cited.
Overall, generative AI can be a valuable tool for creating written content. However, it is important to be aware of its limitations and to use it responsibly.
Here are some additional things to keep in mind when using generative AI to create written content:
Always fact-check the content before publishing it. Generative AI can sometimes make mistakes, so it is important to double-check the information.
Be clear about the purpose of the content. Are you trying to inform, persuade, or entertain? The purpose of the content will help you determine the tone and style of the writing.
Be aware of the audience. Who are you writing for? What are their interests and needs? Tailor the content to your audience.
Use generative AI as a tool, not a replacement for human creativity. Generative AI can be a great way to get started with a writing project, but it is important to put your own unique spin on the content.
If your Inland Empire company doesn’t have an online presence, one quick way to create one is to create a business page on Facebook.
This post outlines the benefits of establishing an online presence via a Facebook business page. It also provides four examples of Facebook business pages. Finally, the post addresses the thorny question of creating content for your Facebook business page.
Why Faceboook may be the best online presence for your business
For the first time in years, I attended an Ontario IDEA Exchange meeting at AmPac Business Capital on Tuesday afternoon. There was a mixture of attendees: some who had established several businesses, some like me who had run one business for some time, and a few who were just starting out in business.
The ones who were starting out were still trying to figure out all the things you need to do to start a business: figuring out why the business exists in the first place, getting the appropriate business licenses (and in some cases professional licenses), printing business cards (or creating the online equivalent), setting up SOME kind of way to track prospects and customers…and establishing an online presence.
Now some businesses choose to establish their online presence by creating a website.
But even the simplest website can involve a lot of complexity—bredemarket.com currently has 57 pages, not counting tag pages and individual blog post pages.
For many small businesses, it may be much easier to create a Facebook business page then to create an entire website.
Facebook business pages are free. (Well, unless you run ads.)
Facebook business pages are easy to create.
Facebook business pages potentially reach billions of people, including your prospects and customers.
Creating a Facebook business page
So how do you create a Facebook business page?
There’s no need for me to document all of that in detail, since many have already done so.
Don’t worry if you don’t have all the optional items, such as a page cover picture. You can add them later. This will get you going.
Other guides to creating Facebook business pages are available from Buffer (with pictures), Hootsuite (with pictures). Sprout Social (with pictures), and a number of other sources.
But before you create YOUR Facebook business page, let me show you four varied examples of EXISTING Facebook business pages.
Four examples of Facebook business pages
Let’s take a look at some pages that already exist. Perhaps one or more of these will give you ideas for your own page.
The artist page (Paso Artis)
Paso Artis is a European business whose proprietor is a painter who sells her paintings.
The menu options at the bottom of the picture above (some of which cannot be seen) illustrate some of the elements you can include in a Facebook page. Here are just a few of the page elements that Paso Artis uses:
Posts. This is the equivalent of a blog on a website, and allows you to post text, images, videos, and other types of content.
About. This is where you provide contact and other basic information about your business.
Shop. Facebook allows you to include a shop, which Paso Artis uses to sell her paintings.
Photos. As you can imagine for an artist’s page, photos of the artwork are essential.
The shirtmaker page (Shirts by Kaytie)
(UPDATE 10/20/2023: Because Shirts by Kaytie is sadly no longer in business, I have removed the, um, live links to her Facebook page.)
Let’s leave Europe and go to Illinois where we find another artist, but her work is not displayed on paintings, but on shirts. Here is the Shirts by Kaytie Facebook page.
You’ll notice that Shirts by Kaytie has a different menu item order (and different menu items) than Paso Artis. For example, Shirts by Kaytie doesn’t have a Facebook “shop” element; you need to contact her directly to purchase items.
Enough of such exotic locations as Europe and Illinois. Let’s head to California’s Inland Empire and look at my favorite marketing/writing services Facebook page, the Bredemarket Facebook page.
First, Bredemarket (unlike Paso Artis and Shirts by Kaytie) provides services rather than tangible products. Therefore, I chose to include a “Services” element as part of my Facebook page.
Second, Bredemarket has chosen to implement Facebook’s “groups” feature. In Bredemarket’s case, there are three separate groups that focus on various aspects of Bredemarket’s business. Inland Empire businesses can read the content in the Bredemarket Inland Empire B2B Services group and not get bogged down in out-of-area identity discussions about the change from FRVT to FRTE. (They’re missing out.)
By the way, if you are an Inland Empire business—especially an Inland Empire startup technology business—and you have never heard of Startempire Wire, STOP READING MY POST and go follow Startempire Wire’s Facebook pageNOW. Startempire Wire is THE news source for Inland Empire startup tech information, and is a strong champion of the IE tech community.
So what does Startempire Wire’s Facebook page offer? Posts, photos, weekly videos, and the “Inland Empire Startup Scene” group. All of the content is jam-packed with information.
Facebook pages are essential to these firms’ strategies
Now in some cases the Facebook pages are only part of the online presence for these firms. Both Bredemarket and Startempire Wire have their own web pages, and both firms are also active on other online properties such as LinkedIn. (Bredemarket is almost everywhere, but not on Snapchat.) But Facebook is an essential part of the outreach for all four of these firms, allowing them to reach prospects and clients who are only on Facebook and nowhere else.
Perhaps a Facebook page is a perfect solution for YOUR firm’s online presence.
Let’s talk about content
But creating a Facebook page is not enough.
You need to populate it with content, such as images, videos…and posts.
Now I’m not saying that you HAVE to update your Facebook page daily, but it’s a good idea to add new content at least once a month.
But what if you aren’t a writer, or don’t have time to write? Do you have to resort to ChatGPT?
Heavens no. (I’ll say more about that later.)
Well, online content creation is where Bredemarket comes in. I help firms create blog posts, Facebook posts, LinkedIn articles, case studies, white papers, and other content (22 different types of content at last count).
Does your product (or company) need these 22 content types?
Let me help you populate your Facebook page (or other online content).
Authorize Bredemarket, Ontario California’s content marketing expert, to help your firm produce words that return results.
Illogical marketing slogans like “coldest beer in town” are fascinating.
If you take a moment to think about it, every mini mart and liquor store in town has to chill beer to the exact same temperature before it freezes, so no store will have colder beer than any other store. (For the specifics, including the effect of ABV on alcohol freezing temperature, see Oxbow Tavern’s blog post.)
But liquor store marketers know that we DON’T take a moment to think about it. When it’s hot and we want beer, we want the “coldest beer in town.”
Well, while it was hot this morning, and while the HK Food Store was open (unlike the C & M Classy Mart a couple of miles northwest), I opted NOT to get the coldest beer in town. I wasn’t carrying a beer bottle opener, and I didn’t feel like breaking the law by walking down Grove Avenue with a beer bottle hidden in a paper bag.
Bredemarket 