ICYMI: Voice Spoofing

In case you missed it…

But are computerized systems any better, and can they detect spoofed voices?

Well, in the same way that fingerprint readers worked to overcome gummy bears, voice readers are working to overcome deepfake voices.

This is only the beginning of the war against voice spoofing. Other companies will pioneer new advances that will tell the real voices from the fake ones.

As for independent testing:

For the rest of the story, see “We Survived Gummy Fingers. We’re Surviving Facial Recognition Inaccuracy. We’ll Survive Voice Spoofing.”

(Bredemarket email, meeting, contact, subscribe)

ICYMI: Facial Recognition Inaccuracy

In case you missed it…

Let’s address two items before we continue. Trust me; it’s important.

  1. The Gender Shades study evaluated only three algorithms: one from IBM, one from Microsoft, and one from Face++. It did not evaluate the hundreds of other facial recognition algorithms that existed in 2018 when the study was released.
  2. The study focused on gender classification and race classification. Back in those primitive innocent days of 2018, the world assumed that you could look at a person and tell whether the person was male or female, or tell the race of a person. (The phrase “self-identity” had not yet become popular, despite the Rachel Dolezal episode which happened before the Gender Shades study). Most importantly, the study did not address identification of individuals at all.

For the rest of the story, see “We Survived Gummy Fingers. We’re Surviving Facial Recognition Inaccuracy. We’ll Survive Voice Spoofing.”

(Bredemarket email, meeting, contact, subscribe)

ICYMI: Gummy Fingers

In case you missed it…

My recent post “Why Apple Vision Pro Is a Technological Biometric Advance, but Not a Revolutionary Biometric Event” included the following sentence:

But the iris security was breached by a “dummy eye” just a month later, in the same way that gummy fingers and face masks have defeated other biometric technologies.From https://bredemarket.com/2023/06/12/vision-pro-not-revolutionary-biometrics-event/

A biometrics industry colleague noticed the rhyming words “dummy” and “gummy” and wondered if the latter was a typo. It turns out it wasn’t.

To my knowledge, these gummy fingers do NOT have ridges. From https://www.candynation.com/gummy-fingers

Back in 2002, researcher Tsutomu Matsumoto used “gummy bears” gelatin to create a fake finger that fooled a fingerprint reader.

Back in 2002, this news WAS really “scary,” since it suggested that you could access a fingerprint reader-protected site with something that wasn’t a finger. Gelatin. A piece of metal. A photograph.

Except that the fingerprint reader world didn’t stand still after 2002, and the industry developed ways to detect spoofed fingers.

For the rest of the story, see “We Survived Gummy Fingers. We’re Surviving Facial Recognition Inaccuracy. We’ll Survive Voice Spoofing.”

(Bredemarket email, meeting, contact, subscribe)

Quick Tech Takes on Speech Neuroprosthesis, AEM Dynamic Media, and Graph Databases in IAM

Yes, I’m stealing the Biometric Update practice of combining multiple items into a single post, but this lets me take a brief break from identity (mostly) and examine three general technology stories:

  • Advances in speech neuroprosthesis (the Pat Bennett / Stanford University story).
  • The benefits of Dynamic Media for Adobe Enterprise Manager users, as described by KBWEB Consult.
  • The benefits of graph databases for Identity and Access Management (IAM) implementations, as described by IndyKite.

Speech Neuroprosthesis

First, let’s define “neuroprosthetics/neuroprosthesis”:

Neuroprosthetics “is a discipline related to neuroscience and biomedical engineering concerned with developing neural prostheses, artificial devices to replace or improve the function of an impaired nervous system.

From: Neuromodulation (Second Edition), 2018

Various news sources highlighted the story of amyotrophic lateral sclerosis (ALS) patient Pat Bennett and her somewhat-enhanced ability to formulate words, resulting from research at Stanford University.

Diagram of a human highlighting the areas affected by amyotrophic lateral sclerosis (ALS). By PaulWicks – Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=130714816

Because I was curious, I sought the Nature article that discussed the research in detail, “A high-performance speech neuroprosthesis.” The article describes a proof of concept of a speech brain-computer interface (BCI).

Here we demonstrate a speech-to-text BCI that records spiking activity from intracortical microelectrode arrays. Enabled by these high-resolution recordings, our study participant—who can no longer speak intelligibly owing to amyotrophic lateral sclerosis—achieved a 9.1% word error rate on a 50-word vocabulary (2.7 times fewer errors than the previous state-of-the-art speech BCI2) and a 23.8% word error rate on a 125,000-word vocabulary (the first successful demonstration, to our knowledge, of large-vocabulary decoding). Our participant’s attempted speech was decoded  at 62 words per minute, which is 3.4 times as fast as the previous record8 and begins to approach the speed of natural conversation (160 words per minute9).

From https://www.nature.com/articles/s41586-023-06377-x

While a 125,000 word vocabulary is impressive (most adult native English speakers have a vocabulary of 20,000-35,000 words), a 76.2% accuracy rate is so-so.

Stanford Medicine published a more lay-oriented article and a video that described Bennett’s condition, and the results of the study.

For Bennett, the (ALS) deterioration began not in her spinal cord, as is typical, but in her brain stem. She can still move around, dress herself and use her fingers to type, albeit with increasing difficulty. But she can no longer use the muscles of her lips, tongue, larynx and jaws to enunciate clearly the phonemes — or units of sound, such as sh — that are the building blocks of speech….

After four months, Bennett’s attempted utterances were being converted into words on a computer screen at 62 words per minute — more than three times as fast as the previous record for BCI-assisted communication.

From https://med.stanford.edu/news/all-news/2023/08/brain-implant-speech-als.html
From https://www.youtube.com/watch?v=DaWb1ukmYHQ

The Benefits of AEM Dynamic Media

Now let’s shift to companies that need to produce marketing collateral. Bredemarket produces collateral, but not to the scale that big companies need to produce. A single company may have to produce millions of pieces of collateral, each of which is specific to a particular product, in a particular region, for a particular audience/persona. Even Bredemarket could potentially produce all sorts of content, if it weren’t so difficult to do so:

  • A YouTube description of the Bredemarket 400 Short Writing Service, targeted to fingerprint/face marketing executives in the identity industry.
  • An Instagram carousel post about the Bredemarket 400 Short Writing Service, targeted to voice sales executives in the identity industry.
  • A TikTok reel about the Bredemarket 400 Short Writing Service, targeted to marketing executives in the AI industry.

All of this specialized content, using all of these different image and video formats? I’m not gonna create all that.

But as KBWEB Consult (a boutique technology consulting firm specializing in the implementation and delivery of Adobe Enterprise Cloud technologies) points out in its article “Implementing Rapid Omnichannel Messaging with AEM Dynamic Media,” Adobe Experience Manager has tools to speed up this process and create correctly-messaged content in ALL the formats for ALL the audiences.

One of those tools is Dynamic Media.

AEM Dynamic Media accelerates omnichannel personalization, ensuring your business messages are presented quickly and in the proper formats. Starting with a master file, Dynamic Media quickly adjusts images and videos to satisfy varying asset specifications, contributing to increased content velocity.

From https://kbwebconsult.com/implementing-rapid-omnichannel-messaging-with-aem-dynamic-media/

For those who aren’t immersed in marketing talk:

The article also discusses further implementation issues that are of interest to AEM users. If you are such a user, check the article out.

Graph Databases in Identity and Access Management (IAM)

I previously said that I was MOSTLY taking a break from identity, but graph databases impact items well beyond identity.

So what is a graph database?

By Originally uploaded by Ahzf (Transferred by Obersachse) – Originally uploaded on en.wikipedia, CC0, https://commons.wikimedia.org/w/index.php?curid=19279472

A graph database, also referred to as a semantic database, is a software application designed to store, query and modify network graphs. A network graph is a visual construct that consists of nodes and edges. Each node represents an entity (such as a person) and each edge represents a connection or relationship between two nodes. 

Graph databases have been around in some variation for along time. For example, a family tree is a very simple graph database…. 

Graph databases are well-suited for analyzing interconnections…

From https://www.techtarget.com/whatis/definition/graph-database

The claim is that the interconnection analysis capabilities of graph databases are much more flexible and comprehensive than the capabilities of traditional relational databases. While graph databases are not always better than relational databases, they are better for cerrtain types of data.

To see how this applies to identity and access management (IAM), I’ll turn to IndyKite, whose Lasse Andersen recently presented on graph database use in IAM (in a webinar sponsored by Strativ Group). IndyKite describes its solution as follows (in part):

A knowledge graph that holistically captures the identities of customers and IoT devices along with the rich relationships between them

A dynamic and real-time data model that unifies disconnected identity data and business metadata into one contextualized layer

From https://www.indykite.com/identity-knowledge-graph

So what?

For example, how does such a solution benefit banking and financial services providers who wish to support financial identity?

Identity-first security to enable trusted, seamless customer experiences

From https://www.indykite.com/banking

Yes, I know that every identity company (with one exception) uses the word “trust,” and they all use the word “seamless.”

But this particular technology benefits banking customers (at least the honest ones) by using the available interconnections to provide all the essential information about the customer and the customer’s devices, in a way that does not inconvenience the customer. IndyKite claims “greater privacy and security,” along with flexibility for future expansion.

In other words, it increases velocity.

What is your technology story?

I hope you provided this quick overview of these three technology advances.

But do you have a technology story that YOU want to tell?

Perhaps Bredemarket, the technology content marketing expert, can help you select the words to tell your story. If you’re interested in talking, let me know.

Bredemarket logo

Geographical Confusion Strikes Again, Eh?

Companies always strive to obtain some sort of recognition. I tried to do the same for Bredemarket, but my effort got derailed into a common local Inland Empire joke.

Aware’s biometric blog recognition

So what recognition did I want to receive? The same recognition that noted biometric company Aware received in 2020.

The Best Biometrics Blogs from thousands of Biometrics blogs on the web using search and social metrics. Subscribe to these websites because they are actively working to educate, inspire, and empower their readers with frequent updates and high-quality information.

From https://www.aware.com/blog-top-25-biometric-blogs-aware/

Aware announced that its blog made a list of the top 25 biometric blogs. It maintains this top 25 ranking to this day.

And I wanted in.

Not that I necessarily consider myself equal to Aware or some of the other noted companies on the current list, but as the self-acknowledged identity/biometric blog expert, with hundreds of identity posts over the last three years, I figured I had a shot of making the list. The benefit to me, of course, is that if I made the list, I had a better chance of securing identity blog post writing clients and other clients.

So far I haven’t made the biometric blogs list.

But I did make another list.

Which is somewhat problematic.

Ontario blogs? True.

You see, earlier this morning I received an email that stated the following.

I would like to personally congratulate you as your blog Bredemarket Blog has been selected by our panelist as one of the Top 45 Ontario Bloggers on the web.

https://blog.feedspot.com/ontario_bloggers/

I personally give you a high-five and want to thank you for your contribution to this world. This is the most comprehensive list of Top 45 Ontario Bloggers on the internet and I’m honored to have you as part of this!

We’d be grateful if you can help us spread the word by briefly mentioning about the Top 45 Ontario Bloggers list in any of your upcoming post.

From email received August 22, 2023.

Now that sounds pretty nice.

Until I checked my listing.

Did you see it?

Here, let me help you.

Yup. The people who created the feed think that I’m in CANADA.

But if you think my listing is messed up, take a look at the number 1 listing, for the official news site for the Government of Ontario. This IS a Canadian website, as evidenced by its URL of https://news.ontario.ca/newsroom/en, and the fact that it discusses people like Doug Ford. But take a real close look at the logo at the left of the listing.

From https://blog.feedspot.com/ontario_bloggers/

Yup. That’s the logo for Ontario, CALIFORNIA, which to my knowledge appears nowhere on the Government of Ontario (Canada) website.

And I know the difference: I’m not the Ontario Canada content marketing expert, but I am the Ontario California content marketing expert.

And our websites down here don’t offer French as one of the two main languages.

If you live in Canada, don’t read this section

But at least the Bredemarket blog is listed SOMEWHERE, because I help a lot of U.S. companies (sorry, no Canadian companies) create the words they need to drive awareness and eventually revenue. Services such as the Bredemarket 400 Short Writing Service let Bredemarket collaborate with you to create the text your firm needs.

If I can help your firm:

How Unusual Gambling Portals Drive the Need for Age Verification and Estimation

Gambling is becoming acceptable in more and more places.

When I was young, and even when I got older, the idea of locating a pro sports team in Las Vegas, Nevada was unthinkable. In the last few years, that has changed dramatically.

The Roblox “Robux” gambing lawsuit

Well, now that gambling for adults has become more and more acceptable (although adults in my home state of California still can’t gamble by phone), now attention is focusing on child gambling.

Designed by Freepik.

And no, the kids aren’t gambling U.S. currency, according to TechCrunch.

In a new class action lawsuit filed in the Northern District of California this week, two parents accuse Roblox of illegally facilitating child gambling.

While gambling is not allowed on the platform, which hosts millions of virtual games that cater to children and teens, the lawsuit points to third-party gambling sites that invite users to play blackjack, slots, roulette and other games of chance using Roblox’s in-game currency.

From https://techcrunch.com/2023/08/18/roblox-children-gambling-class-action-lawsuit-robux/?_hsmi=271025889

But the gambling sites’ terms of service prohibit underage gambling!

I’m not going to concentrate on Roblox here, but on the other defendants—the ones who actually operate the sites that allegedly allow child gambling.

The lawsuit specifically names RBXFlip, Bloxflip and RBLXWild as participants in “an illegal gambling operation that is preying on children nationwide.” 

From https://techcrunch.com/2023/08/18/roblox-children-gambling-class-action-lawsuit-robux/?_hsmi=271025889

But according to Bloxflip’s Terms of Service, it’s impossible that children can be using the site, because the Terms of Service prohibit this.

By accessing Bloxflip or using the Services, you accept and agree to our website policies, including these Terms of Service, and you certify to us that (i) you are eighteen (18) years of age or older, and are at least the age of majority in your jurisdiction, (ii) you are not a resident of Washington, (iii) you have the legal capacity to enter into and agree to these Terms of Service, (iv) you are using the Services freely, voluntarily, willingly, and for your own personal enjoyment, and (v) you will only provide accurate and complete information to us and promptly update this information as necessary to maintain its accuracy and completeness.

From https://bloxflip.com/terms

However, stating a minimum age in your TOS is even less effective than other common age verification methods, such as

  1. Asking your customer to check a box to say that they are over 18 years old.
  2. Asking your customer to type in their birthday.
  3. Requiring your customer to read a detailed description of IRA/401(k) funding strategies and the medical need for colonoscopies. (This would be more effective than the first two methods.)

A better way to verify and estimate ages

As more and more companies are realizing, however, there are other ways to measure customer ages, including a comparison of a live face with a government-issued identification card (driver’s license or passport), or the use of “age estimation” software to ensure that a 12 year old isn’t gambling. (And don’t forget that NIST will test age estimation software as part of its FATE testing.)

Even when the kids aren’t gambling legal currency.

Worldcoin’s “Face/Off” With Authorities in Argentina and Kenya (and alarmists worldwide)

Victoria Gardens, Rancho Cucamonga, California, August 12, 2023.

Can someone pretend to be you if they have no idea who you are?

It’s been a couple of weeks since I last addressed Worldcoin’s activities, but a lot has happened in Kenya, and now in Argentina also. Here’s a succinct (I hope) update that looks beyond the blaring headlines to see what is REALLY happening.

And, at the end of this post, I address what COULD happen if a fraudster “cut off someone’s face, including gouging out their eyes, and then you draped it all over your own face.” Hey, you have to consider ALL the use cases.

Argentina and data protection laws

So what is the reality in Argentina? According to CoinDesk, the Argentine Agency for Access to Public Information (AAIP) is conducting an investigation into WorldCoin.

According to the AAIP, an entity like Worldcoin must register with the AAIP, provide information about its data processing policy, and indicate the purpose for collecting sensitive data and the retention period for such data. Additionally, the agency requires details of the security and confidentiality measures applied to safeguard personal information. The AAIP did not confirm whether Worldcoin complies with the standards.

Worldcoin told CoinDesk in an emailed statement that “the project complies with all laws and regulations governing the processing of personal data in the markets where Worldcoin is available, including but not limited to Argentina’s Personal Data Protection Act 25.326.”

From https://www.coindesk.com/policy/2023/08/10/worldcoin-regulatory-scrutiny-grows-as-argentina-opens-investigation/

But what is this “personal data” that concerns Argentina so much?

The data that Worldcoin collects

Now a number of companies need to comply with local privacy regulations in numerous countries, and Worldcoin obviously must obey the law in the countries where it conducts business, including laws about personally identifiable information (PII). For illustration, here is an incomplete list of examples of PII, compiled by the University of Pittsburgh:

Name: full name, maiden name, mother’s maiden name, or alias

Personal identification numbers: social security number (SSN), passport number, driver’s license number, taxpayer identification number, patient identification number, financial account number, or credit card number

Personal address information: street address, or email address

Personal telephone numbers

Personal characteristics: photographic images (particularly of face or other identifying characteristics), fingerprints, or handwriting

Biometric data: retina scans, voice signatures, or facial geometry

Information identifying personally owned property: VIN number or title number

Asset information: Internet Protocol (IP) or Media Access Control (MAC) addresses that consistently link to a particular person

From https://www.technology.pitt.edu/help-desk/how-to-documents/guide-identifying-personally-identifiable-information-pii

To my knowledge, Worldcoin acquires PII in two separate instances: when downloading the World App, and when registering at an Orb.

Data collected by the World App

First, Worldcoin collects data when you download the World App. The data that is collected by the iOS version of the World App includes a user ID, the user’s coarse location, a name, contacts, and a phone number. I’ll admit that the collection of contacts is a little odd, but let’s see what happens to that data later in the process.

World App (iOS) privacy information as of August 18, 2023. From https://apps.apple.com/no/app/world-app-worldcoin-wallet/id1560859847

Data collected by the Orb

Second, Worldcoin collects data when you enroll at an Orb.

Obviously the Orb collects iris images, and also collects face images. But what else is collected at the Orb?

Nothing.

Worldcoin documents two use cases in its privacy statement: one “without data custody,” and one “with data custody.” In the first use case:

Your biometric data is first processed locally on the Orb and then permanently deleted. The only data that remains is your iris code. This iris code is a set of numbers generated by the Orb and is not linked to your wallet or any of your personal information. As a result, it really tells us — and everyone else — nothing about you. All it does is stop you from being able to sign up again.

From https://worldcoin.org/privacy

But what about the second use case, in which the user consents to have Worldcoin retain information (so that the user does not have to re-enroll if they get a new phone)?

Your biometric data is first processed locally on the Orb and then sent, via encrypted communication channels, to our distributed secure data stores, where it is encrypted at rest. Once it arrives, your biometric data is permanently deleted from the Orb.

From https://worldcoin.org/privacy

Regardless of whether biometric data is retained or not, other PII isn’t even collected at the Orb:

Since you are not required to provide personal information like your name, email address, physical address or phone number, this means that you can easily sign up without us ever knowing anything about you.

From https://worldcoin.org/privacy

“But John,” you’re saying, “names and phone numbers are not collected at the Orb, but names and phone numbers ARE collected by the World App. So how are the name, phone number, user ID, and ‘iris code’ linked together?” Let me reprint what Worldcoin says about the app:

Your Worldcoin App is your self-custodial wallet. That means, just like a physical wallet, that no banks, governments or corporations can do anything to it — like lose or freeze your money — you’re in complete control.

You also don’t need to enter any personal information to get or use the App. But even if you do, you can rest assured that, unlike others, we will never sell or try to profit from your personal information.

From https://worldcoin.org/privacy

So apparently, while the World App asks for your name, it is not a mandatory field. I just confirmed this on my World App (which I enabled on May 16, without orb verification); the only identifying information that I could find was my phone number and my user ID.

And I’m assuming that if I were to enroll at an Orb, the iris code would be linked to my user ID.

Depending upon Worldcoin’s internal architecture:

  • It’s possible that the iris code could be linked to my phone number, either intentionally or unintentionally. But even if it is, an iris code in and of itself is useless outside of the Worldcoin ecosystem. In the same way that an Aware, IDEMIA, NEC, or Thales fingerprint template (not the fingerprint image) can’t be used to generate a full fingerprint image, a Worldcoin iris code can’t be used to generate a full iris image.
  • If I choose the “with data custody” option, my biometric images could be linked to my phone number. Again, they could be linked either intentionally or unintentionally. If such a linkage exists, then that IS a problem. If a user chooses to back up both their World App data and their Orb biometric image data with Worldcoin (and again, the user must CHOOSE to back up both sets of data), how does Worldcoin ensure that the two sets of data can’t be linked?

Presumably Argentina’s AAIP will investigate Worldcoin’s architecture to ensure that there are no financial identity threats.

Which leads us to Kenya.

Kenya and data protection laws

When we last visited Kenya and Worldcoin on August 2, the government had announced that “(r)elevant security, financial services and data protection agencies have commenced inquiries and investigations to establish the authenticity and legality of the aforesaid activities, the safety and protection of the data being harvested, and how the harvesters intend to use the data.”

Those investigations continue, Worldcoin’s Kenya offices have been raided, and Parliament is angry at the regulatory authorities…for not doing enough. The article that reports this states that the Data Protection Unit feels it is not responsible for investigating the “core business” of the registered companies, but Parliament feels otherwise.

The article also makes another interesting statement:

…the office failed to conduct background checks on the company, whose operations have been banned in both the United States of America (USA) and Germany.

From https://nation.africa/kenya/news/you-ve-failed-kenyans-mps-tell-data-commissioner-immaculate-kassait-over-worldcoin-saga-4338518

Um, fake fake fake.

Victoria Gardens, Rancho Cucamonga, California, August 12, 2023.

As I previously noted, I can visit an Orb in Santa Monica, California to register my irises. Last I checked, Santa Monica is still part of the United States of America (USA).

Now what I CAN’T do is obtain some Worldcoin when I register my irises.

In addition, Worldcoin tokens (“WLD”) are not intended to be available for use, purchase, or access by US persons, including US citizens, residents, or persons in the United States, or companies incorporated, located, or resident in the United States, or who have a registered agent in the United States. We do not make WLD available to such US persons. Furthermore, you agree that you will not sell, transfer or make available WLD to US persons.

From User Terms And Conditions, Version 3.10, Effective August 2, 2023, https://worldcoin.pactsafe.io/rkuawsvk5.html#contract-qx3iz24-o

But US persons can still download the app and provide irises to our hearts’ content.

We just can’t get any crypto.

And for the Argentine and Kenyan authorities, the main reason they care about this is the crypto.

Worldcoin is useless for most identification use cases

I’ll make the point that I made before.

Worldcoin is NOT a tool to identify and exploit poor people.

In fact, as the term is commonly understood, Worldcoin does not, and cannot, identify ANYONE.

This is by design.

World ID is a digital passport that lets you prove you are a unique and real person while remaining anonymous.

From https://worldcoin.org/world-id

So if you think that obtaining a World ID will allow you to

  • open a bank account,
  • obtain state welfare benefits, or
  • vote in a local election…

…think again.

Worldcoin CANNOT identify you as a known individual.

It can only establish your uniqueness.

But what about the hacks?

But if you’d like to be unsettled, I’ll close with a quote from another Blockworks article written by someone who visited an Orb in Brooklyn, New York. Last I checked, Brooklyn is still part of the United States of America (USA).

I continued on a darker vein: What if a criminal mastermind decided to cut out someone’s eyes, and use them to steal their identity?

The Orb engineer told me that it wouldn’t work. This Orb needs to see alive, blinking eyes, and a human face that is real attached to them. A picture of someone’s eyes won’t scan, robot eyes won’t scan, canine eyes won’t scan.

But then I got him.

If you cut off someone’s face, including gouging out their eyes, and then you draped it all over your own face, could you register as them with a Worldcoin scanner and steal their identity?

Yes. 

Although he promised that the Worldcoin R&D team has not tested this particular edge case.

From https://blockworks.co/news/worldcoin-eyeballs-scan-brooklyn

(Repeats to myself) Face/Off was only a movie…Face/Off was only a movie…

Communicating How Your Firm Fights Synthetic Identities

(Updated question count 10/23/2023)

Does your firm fight crooks who try to fraudulently use synthetic identities? If so, how do you communicate your solution?

This post explains what synthetic identities are (with examples), tells four ways to detect synthetic identities, and closes by providing an answer to the communication question.

While this post is primarily intended for identity firms who can use Bredemarket’s marketing and writing services, anyone else who is interested in synthetic identities can read along.

What are synthetic identities?

To explain what synthetic identities are, let me start by telling you about Jason Brown.

Jason Brown wasn’t Jason Brown

You may not have heard of him unless you lived in Atlanta, Georgia in 2019 and lived near the apartment he rented.

Jason Brown’s renting of an apartment isn’t all that unusual.

If you were to visit Brown’s apartment in February 2019, you would find credit cards and financial information for Adam M. Lopez and Carlos Rivera.

Now that’s a little unusual, especially since Lopez and Rivera never existed.

For that matter, Jason Brown never existed either.

Brown was synthetically created from a stolen social security number and a fake California driver’s license. The creator was a man named Corey Cato, who was engaged in massive synthetic identity fraud. If you want to talk about a case that emphasizes the importance of determining financial identity, this is it.

A Georgia man was sentenced Sept. 1 (2022) to more than seven years in federal prison for participating in a nationwide fraud ring that used stolen social security numbers, including those belonging to children, to create synthetic identities used to open lines of credit, create shell companies, and steal nearly $2 million from financial institutions….

Cato joined conspiracies to defraud banks and illegally possess credit cards. Cato and his co-conspirators created “synthetic identities” by combining false personal information such as fake names and dates of birth with the information of real people, such as their social security numbers. Cato and others then used the synthetic identities and fake ID documents to open bank and credit card accounts at financial institutions. Cato and his co-conspirators used the unlawfully obtained credit cards to fund their lifestyles.

From https://www.ice.gov/news/releases/hsi-investigates-synthetic-identities-scheme-defrauded-banks-nearly-2m

Talking about synthetic identity at Victoria Gardens

Here’s a video that I created on Saturday that describes, at a very high level, how synthetic identities can be used fraudulently. People who live near Rancho Cucamonga, California will recognize the Victoria Gardens shopping center, proof that synthetic identity theft can occur far away from Georgia.

From https://www.youtube.com/watch?v=oDrSBlDJVCk

Note that synthetic identity theft different from stealing someone else’s existing identity. In this case, a new identity is created.

So how do you catch these fraudsters?

Catching the identity synthesizers

If you’re renting out an apartment, and Jason Brown shows you his driver’s license and provides his Social Security Number, how can you detect if Brown is a crook? There are four methods to verify that Jason Brown exists, and that he’s the person renting your apartment.

Method One: Private Databases

One way to check Jason Brown’s story is to perform credit checks and other data investigations using financial databases.

  • Did Jason Brown just spring into existence within the past year, with no earlier credit record? That seems suspicious.
  • Does Jason Brown’s credit record appear TOO clean? That seems suspicious.
  • Does Jason Brown share information such as a common social security number with other people? Are any of those other identities also fraudulent? That is DEFINITELY suspicious.

This is one way that many firms detect synthetic identities, and for some firms it is the ONLY way they detect synthetic identities. And these firms have to tell their story to their prospects.

If your firm offers a tool to verify identities via private databases, how do you let your prospects know the benefits of your tool, and why your solution is better than all other solutions?

Method Two: Check That Driver’s License (or other government document)

What about that driver’s license that Brown presented? There are a wide variety of software tools that can check the authenticity of driver’s licenses, passports, and other government-issued documents. Some of these tools existed back in 2019 when “Brown” was renting his apartment, and a number of them exist today.

Maybe your firm has created such a tool, or uses a tool from a third party.

If your firm offers this capability, how can your prospects learn about its benefits, and why your solution excels?

Method Three: Check Government Databases

Checking the authenticity of a government-issued document may not be enough, since the document itself may be legitimate, but the implied credentials may no longer be legitimate. For example, if my California driver’s license expires in 2025, but I move to Minnesota in 2023 and get a new license, my California driver’s license is no longer valid, even though I have it in my possession.

Why not check the database of the Department of Motor Vehicles (or the equivalent in your state) to see if there is still an active driver’s license for that person?

The American Association of Motor Vehicle Administrators (AAMVA) maintains a Driver’s License Data Verification (DLDV) Service in which participating jurisdictions allow other entities to verify the license data for individuals. Your firm may be able to access the DLDV data for selected jurisdictions, providing an extra identity verification tool.

If your firm offers this capability, how can your prospects learn where it is available, what its benefits are, and why it is an important part of your solution?

Method Four: Conduct the “Who You Are” Test

There is one more way to confirm that a person is real, and that is to check the person. Literally.

If someone on a smartphone or videoconference says that they are Jason Brown, how do you know that it’s the real Jason Brown and not Jim Smith, or a previous recording or simulation of Jason Brown?

This is where tools such as facial recognition and liveness detection come to play.

  • You can ensure that the live face matches any face on record.
  • You can also confirm that the face is truly a live face.

In addition to these two tests, you can compare the face against the face on the presented driver’s license or passport to offer additional confirmation of true identity.

Now some companies offer facial recognition, others offer liveness detection, others match the live face to a face on a government ID, and many companies offer two or three of these capabilities.

One more time: if your firm offers these capabilities—either your own or someone else’s—what are the benefits of your algorithms? (For example, are they more accurate than competing algorithms? And under what conditions?) And why is your solution better than the others?

This is for the firms who fight synthetic identities

While most of this post is of general interest to anyone dealing with synthetic identities, this part of this post is specifically addressed to identity and biometric firms who provide synthetic identity-fighting solutions.

When you communicate about your solutions, your communicator needs to have certain types of experience.

  • Industry experience. Perhaps you sell your identity solution to financial institutions, or educational institutions , or a host of other industries (gambling/gaming, healthcare, hospitality, retailers, or sport/concert venues, or others). You need someone with this industry experience.
  • Solution experience. Perhaps your communications require someone with 29 years of experience in identity, biometrics, and technology marketing, including experience with all five factors of authentication (and verification).
  • Communication experience. Perhaps you need to effectively communicate with your prospects in a customer focused, benefits-oriented way. (Content that is all about you and your features won’t win business.)

Perhaps you can use Bredemarket, the identity content marketing expert. I work with you (and I have worked with others) to ensure that your content meets your awareness, consideration, and/or conversion goals.

How can I work with you to communicate your firm’s anti-synthetic identity message? For example, I can apply my identity/biometric blog expert knowledge to create an identity blog post for your firm. Blog posts provide an immediate business impact to your firm, and are easy to reshare and repurpose. For B2B needs, LinkedIn articles provide similar benefits.

If Bredemarket can help your firm convey your message about synthetic identity, let’s talk.

And thirteen more things

If you haven’t read a Bredemarket blog post before, or even if you have, you may not realize that this post is jam-packed with additional information well beyond the post itself. This post alone links to the following Bredemarket posts and other content. You may want to follow one or more of the 13 links below if you need additional information on a particular topic:

  1. Synthetic Identity video (YouTube), August 12, 2023. https://www.youtube.com/watch?v=oDrSBlDJVCk
  2. Using “Multispectral” and “Liveness” in the Same Sentence (Bredemarket blog), June 6, 2023. https://bredemarket.com/2023/06/06/using-multispectral-and-liveness-in-the-same-sentence/
  3. Who is THE #1 NIST facial recognition vendor? (Bredemarket blog), February 23, 2022. https://bredemarket.com/2022/02/23/number1frvt/
  4. Financial Identity (Bredemarket website). https://bredemarket.com/financial-identity/
  5. Educational Identity (Bredemarket website). https://bredemarket.com/educational-identity/
  6. The five authentication factors (Bredemarket blog), March 2, 2021. https://bredemarket.com/2021/03/02/the-five-authentication-factors/
  7. Customer Focus (Bredemarket website). https://bredemarket.com/customer-focus/
  8. Benefits (Bredemarket website). https://bredemarket.com/benefits/
  9. Seven Questions Your Content Creator Should Ask You: the e-book version (Bredemarket blog and e-book), October 22, 2023. https://bredemarket.com/2023/10/22/seven-questions-your-content-creator-should-ask-you-the-e-book-version/
  10. Four Mini-Case Studies for One Inland Empire Business—My Own (Bredemarket blog and e-book), April 16, 2023. https://bredemarket.com/2023/04/16/four-mini-case-studies-for-one-inland-empire-business-my-own/
  11. Identity blog post writing (Bredemarket website). https://bredemarket.com/identity-blog-post-writing/
  12. Blog About Your Identity Firm’s Benefits Now. Why Wait? (Bredemarket blog), August 11, 2023. https://bredemarket.com/2023/08/11/blog-about-your-identity-firms-benefits-now-why-wait/
  13. Why Your Company Should Write LinkedIn Articles (Bredemarket LinkedIn article), July 31, 2023. https://www.linkedin.com/pulse/why-your-company-should-write-linkedin-articles-bredemarket/

That’s twelve more things than the Cupertino guys do, although my office isn’t as cool as theirs.

Well, why not one more?

Here’s my latest brochure for the Bredemarket 400 Short Writing Service, my standard package to create your 400 to 600 word blog posts and LinkedIn articles. Be sure to check the Bredemarket 400 Short Writing Service page for updates.

If that doesn’t fit your needs, I have other offerings.

Plus, I’m real. I’m not a bot.

Updates, updates, updates, updates…

If I hired myself to update the Bredemarket website, I’d be employed full time.

Early June website updates

My “opportunity” that allowed me to service identity clients again necessitated several changes to the website, which I documented in a June 1 post entitled “Updates, updates, updates…

Then I had to return to this website to make some hurried updates, since my April 2022 prohibition on taking certain types of work is no longer in effect as of June 2023. Hence, my home page, my “What I Do” page, and (obviously) my identity page are all corrected.

From https://bredemarket.com/2023/06/01/updates-updates-updates/

Basically, I had gone through great trouble to document that Bredemarket would NOT take identity work, so I had to reverse a lot of pages to say that Bredemarket WOULD take identity work.

I may have found a few additional pages after June 1, but eventually I reached the point where everything on the Bredemarket website was completely and totally updated, and I wouldn’t have to perform any other changes.

You can predict where this is going.

Who I…was

Today it occurred to me that some of the readers of the LinkedIn Bredemarket page may not know the person behind Bredemarket, so I took the opportunity to share Bredemarket’s “Who I Am” web page on the LinkedIn page.

Only then did I read what the page actually said.

So THAT page was also updated (updates in red).

From https://bredemarket.com/who-i-am/ as of August 8, 1:35 pm PDT. Subject to change.

So yes, this biometric content marketing expert/identity content marketing expert IS available for your content marketing needs. If you’re interested in receiving my help with your identity written content, contact me.

To be continued, probably…