Tag Archives: content

This post talks about the Bredemarket 2800 Medium Writing Service, describes why your firm would elect that service over three of my other services, and explains how the Bredemarket 2800 Medium Writing Service works.

Yes, I used the words “why” and “how” in the introduction to this post. It’s a habit (see my December 2022 e-book).

• Four ways that Bredemarket provides written content
• Why would you need 3,000 words?
• How the Bredemarket 2800 process differs from the Bredemarket 400 process
• Where can I get more details?
• So how can my company benefit from Bredemarket 2800?

Four ways that Bredemarket provides written content

I know that the experts say that you’re NOT supposed to give your prospects a multitude of choices, and that you should keep your offerings simple. Sometimes REALLY simple.

But I’ve ignored the experts (again) and I’m giving Bredemarket’s prospects four options for content creation. I’ll briefly touch on three of them before describing the fourth one, the Bredemarket 2800 Medium Writing Service. Once I’m done, you’ll know when you want to elect Bredemarket 2800, and when you’ll want to elect one of the other three options:

• Bredemarket 4000 (by the hour),
• Bredemarket 4444 (by the month), or
• Bredemarket 400 (by the small project).

One: by the hour (Bredemarket 4000 Long Writing Service)

Sometimes you don’t know the parameters of your project, or perhaps you may have multiple projects that require Bredemarket’s assistance. In those cases, Bredemarket bills by the hour using something I call the Bredemarket 4000 Long Writing Service.

One example of a use case for the Bredemarket 4000 Long Writing Service is proposal work. Proposals can be complex things, which is why the Shipley Business Development Method has 96 steps.

Whether it’s proposal work or something else, I do the work (however much work there is) and bill you for the hours that I worked.

Two: by the month (Bredemarket 4444 Partner Retainer)

Perhaps you have ongoing needs and just need me to be available for a certain number of hours each month, yet you’re not ready to hire a full-time person to do the work. In that case, the Bredemarket 4444 Partner Retainer is the package that is best for you. With this level of commitment, I am embedded as part of your organization.

As I assert in the post “Three Levels of Engagement With Your Content Creator,” a retainer offers a happy middle ground between full-time employment and single project work. It gives you work flexibility, budget predictability, and consultant accessibility.

Three: by the small project (Bredemarket 400 Short Writing Service)

But what if you know the scope of your project, and it is a single simple project? If you only need between 400 and 600 words of text, then the ideal package for you is the Bredemarket 400 Short Writing Service.

As I note in the Bredemarket 400 video and brochure (both available here), common use cases requiring between 400 and 600 words of text include:

• Blog posts
• Social media posts such as Facebook or LinkedIn posts
• News releases
• Short case studies/testimonials

If your project only requires 400 to 600 words (give or take), the Bredemarket 400 Short Writing Service is ideal for you.

But what if you need more words than that? A lot more?

Why would you need 3,000 words?

There are a few cases in which your firm may need roughly 3,000 words of text, rather than the roughtly 500 words of text described above.

• Longer blog posts. Often blog posts are pretty short and fit well within a 400 to 600 word limit. But sometimes you need longer, more detailed blog posts that delve into a topic more deeply. If you need 3,000 words to tell your story, tell it.
• Longer LinkedIn articles. In most cases, social media postings will not hit the 3,000 word mark. (For some social media platforms it’s near impossible to hit that limit anyway.) One notable exception is LinkedIn articles, which can enter into the same detail as a long blog post. If your audience is on LinkedIn, then place your content natively on LinkedIn (repurposing it to your blog for your non-LinkedIn prospects if you like).
• Longer case studies. Case studies can vary in length. As it turns out, the case studies that Bredemarket has written for its clients are simple two-pagers (including graphics) and fit well within the Bredemarket 400 parameters. But perhaps your case study demands richer detail.
• White papers. While one may debate about the semantics of what is a white paper vs. what is not a white paper, you may demand a document that requires around 3,000 words of detail.
• The content type that you know about, but I don’t. You may require a particular piece of content that doesn’t fit into the nice neat categories above, but requires text of between 2,800 and 3,200 words.

In these cases, the Bredemarket 2800 Medium Writing Service provides the content you need.

But is Bredemarket 2800 the same as Bredemarket 400, with more words and a higher price?

No.

Longer content requires a slightly different process.

How the Bredemarket 2800 process differs from the Bredemarket 400 process

Admittedly there are some obvious similarities between Bredemarket 400 and Bredemarket 2800.

• Both have a defined process. I don’t just start randomly writing and give you stuff.
• Both have a kickoff.
• Both have draft cycles where I create content drafts.
• Both have review cycles where you review content drafts.
• Both have a final deliverable.

But there are differences in the details.

The Bredemarket 2800 kickoff

The kickoff is an important part of the content creation process, since the questions I ask during the kickoff (since expanded) ensure that I produce the right content at the end of the process.

The kickoff ensures that the final written content (a) answers the WHY/HOW/WHAT questions about you, (b) advances your GOAL, (c) communicates your BENEFITS, and (d) speaks to your TARGET AUDIENCE. It is both iterative and collaborative.

The basic work during the kickoff is pretty much the same as for Bredemarket 400, although you and I will probably go in-depth on certain items, and there is a higher chance that the content specifications will be more detailed (for example, goals for each subsection of the content).

• You and Bredemarket agree upon the topic, goal, benefits, and target audience (and, if necessary, outline, section sub-goals, relevant examples, and relevant key words/hashtags, and interim and final due dates).
• For complex content requiring input and approval of multiple subject matter experts, you and Bredemarket agree on a preliminary list of tasks, assigned persons, and due dates.
• For content that must be incorporated into your content management system, you and Bredemarket agree on the necessary format and other parameters. Otherwise, the final copy will be provided in Microsoft Word docx format, including (as appropriate) callout indicators, hyperlinks, key words, and/or hashtags.
• For projects requiring multiple related pieces of content, you and Bredemarket agree upon the desired frequency of content.

The Bredemarket 2800 prework

Sometimes one or two additional things will happen before I start writing the first draft.

• I may need to interview one of your customers or subject matter experts—for example, to obtain the facts necessary for a case study or white paper.
• I may need to conduct additional research, as agreed upon by us during the kickoff.

The Bredemarket 2800 drafts

Once I’m ready, I start writing.

Between you and me, I create a draft 0.5, sleep on it (sometimes literally), and then create a much more succinct draft 1.0. See “Your writers (in this case me) should be succinct,” in my post “Which Words Should Your Marketers Use? My Four Suggestions.”

It shouldn’t surprise you to learn that it takes longer to write 3,000 words than it takes to write only 500 words. Therefore, I allow myself up to seven days (actual days, not working days) to produce the first draft. (Contrast this with Bredemarket 400, in which I commit to create a draft within three days.)

Then I hand the draft over to you for the first review.

After I receive your review comments, I work on the second draft (again, taking up to seven days) and hand it over for the second review.

Then (if necessary) I work on the third draft and hand it over for the third review. Unlike Bredemarket 400, which only includes two reviews, Bredemarket 2800 includes three reviews because of the higher complexity of the content.

At the end, I provide you with the final copy.

But what if you need your content much more quickly than the 1-2 months it may take to go through all three of the draft and review cycles?

• Then we’ll mutually adjust the parameters (and the billing) accordingly.
• However, remember that when I adjust my deliverable schedule, it also affects your deliverable schedule as described below.

The Bredemarket 2800 reviews

As decribed above, you will receive up to three review copies during the process.

Because this is a collaborative process, your participation is important to ensure that I create the proper content for your firm. So be prepared to spent the time necessary to ensure that the content is right.

I realize that you probably don’t have a lot of time to review consultant content. If you did have a lot of time, then you’d probably write the content yourself rather than asking a consultant to do it. For this reason, I give you seven days to review each draft, rather than the three days that I give to firms that elect the Bredemarket 400 Short Writing Service.

Of course, if you require a more rapid turnaround, then you’ll need to review the drafts much more quickly, in the same way that I’ll need to write the drafts much more quickly.

The Bredemarket 2800 end product

After the kickoffs, drafts, and reviews, I’ll provide the final copy in Microsoft Word docx format, unless we’ve agreed on some other format. This will give you the content you need to put in your blog, in an article on your LinkedIn page, or in whatever content you need.

Where can I get more details?

You can get more details on the Bredemarket 2800 Medium Writing Service page.

Or you can read the brochure, which includes the standard price.

So how can my company benefit from Bredemarket 2800?

Are you ready to move forward in creating content the Bredemarket 2800 way?

Then we need to talk.

• If necessary, we can discuss things further before you move forward.
• If you’re ready to move forward, we can hold the kickoff and get the process going.

Authorize Bredemarket, Ontario California’s content marketing expert, to help your firm produce words that return results.

• Email me at john.bredehoft@bredemarket.com.
• Book a meeting with me at calendly.com/bredemarket.
• Contact me at bredemarket.com/contact/.
• Subscribe to my mailing list at http://eepurl.com/hdHIaT.