(Imagen 4)
Tech CMOs want to move their prospects to act and buy world-changing offerings (products or services) from their firms…and I want to move my tech CMO prospects to act and buy marketing and writing services from Bredemarket. So tech CMOs, I definitely feel your pain. But how can you move your prospects…and how can I move you?
Failure of a vague problem, solution, and results
In my recent post about converting an end customer interview into a case study, I discussed a “problem, solution, results” simple case study outline.
Justin Welsh just discussed the same thing, but with better words.
“I copy/pasted a spreadsheet of over 100 posts I’ve written that created real impact for my readers into ChatGPT, and I found a pattern:
“Specific struggle + specific transformation = lasting change
“Not some vague tension. Not a generic transformation. Specific moments where everything shifted.”
My specific solution
Of course the dozen case studies I ghostwrote for my client were implicitly specific. But it’s helpful to make that word “specific” explicit.
- Because my client had a specific problem. The client needed its prospects to understand how its offering could solve nagging prospect problems. Riots. Car thefts. Robberies.
- And my client had a specific solution. I can’t reveal the solution without giving the client away, but let’s just say the the solution simultaneously addressed the end customers’ dual needs of speed and accuracy, as well as other end customer concerns.
- As for specific results, I confess I don’t know. In this case my client never got back to me and said, “John, case study 3 attracted a prospect that ended up buying an annual contract.” And my primary contact at the client subsequently moved to another firm. But the fact that the client stuck with me for a dozen case studies and some subsequent NIST FRTE analysis work indicates that I did something right.
You see what I did there. Well, as much as I could while preserving my ghostwriter status and my client’s anonymity.
What is your specific problem?
This section of the blog post is specifically addressed to tech CMOs and other marketers. The rest of you can skip this part and watch this entertaining video instead.
- Bredemarket is targeting tech CMOs with the specific problem of needing help, or a push, to create the marketing content their firms require. Before your competitors steal your prospects from you. You know what you need: perhaps awareness (who you are), perhaps consideration (why your competitors suck). And you will get it through case studies, or blog posts, or white papers, or LinkedIn articles, or proposals, or something else.
- Bredemarket has specific solutions depending on whether your needs are short, medium, long, or ongoing. As part of my solution, I begin by asking questions and then iterate the deliverable with you.
- The specific results you need? Let’s talk about them.
Now I know I’ve loaded this post with links to previous Bredemarket content that addresses the…um…specific topics in much more detail. Maybe you clicked on the links, or maybe you didn’t. I will find out.
But if you are ready to move forward, this is the one link you need to click. (“Now you tell me, John!”) It lets you set up a meeting with Bredemarket to discuss your specific needs.
Bredemarket 