biometric content marketing expert – Page 3

Doing Double Duty (from the biometric product marketing expert)

I’ve previously noted that product marketers sometimes function as de facto content marketers. I oughta know.

sin, a one-man band in New York City. By slgckgc – https://www.flickr.com/photos/slgc/8037345945/, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=47370848

For example, during my most recent stint as a product marketing employee at a startup, the firm had no official content marketers, so the product marketers had to create a lot of non-product related content. So we product marketers were the de facto content marketers for the company too. (Sadly, we didn’t get two salaries for filling two roles.)

Why did the product marketers end up as content marketers? It turns out that it makes sense—after all, people who write about your product in the lower funnel stages can also write about your product in the upper funnel stages, and also can certainly write about OTHER things, such as company descriptions, speaker submissions, and speaker biographies.
From https://bredemarket.com/2023/08/28/the-22-or-more-types-of-content-that-product-marketers-create/.

That’s from my post describing the 22 (or more) types of content that product marketers create. Or the types that one product marketer in particular has created.

So it stands to reason that I am not only the biometric content marketing expert, but also the biometric product marketing expert.

I just wanted to put that on the record.

And in case you were wondering what the 22 types of content are, here is the external content:

Articles
Blog Posts (500+, including this one)
Briefs/Data/Literature Sheets
Case Studies (12+)
Proposals (100+)
Scientific Book Chapters
Smartphone Application Content
Social Media (Facebook, Instagram, LinkedIn, Threads, TikTok, Twitter)
Web Page Content
White Papers and E-Books

And here is the internal content:

Battlecards (80+)
Competitive Analyses
Event/Conference/Trade Show Demonstration Scripts
Plans
Playbooks
Proposal Templates
Quality Improvement Documents
Requirements
Strategic Analyses

And here is the content that can be external or internal on any given day:

Email Newsletters (200+)
FAQs
Presentations

So if you need someone who can create this content for your identity/biometrics product, you know where to find me.

Drive content results with Bredemarket Identity Firm Services.

In fingerprint capture, 14 is better than 20

In many instances of fingerprint capture, whether obtaining prints through ink or through livescan, the tenprint person captures 14 images. Not 10, not 20, but 14.

Why?

Quality control.

Because the 14 images contain two impressions of every print, you can compare the top set of prints (the rolled prints) against the bottom set (the slap prints).

Locations of finger 2 (green) and finger 3 (blue) for rolled and slap prints.

In the example above, if the green rolled print is NOT the same as the green slap print, or if the blue rolled print is NOT the same as the blue slap print, then you captured the fingerprints in the wrong order.

I discussed this in more detail in an earlier post.

If you need Bredemarket’s marketing and writing services to explain the benefits of your technology to your prospects and customers, contact me.

Multispectral fingerprint readers, the succinct version

There are various types of dedicated fingerprint reader devices, including multispectral readers that can examine the subdermal layers of your fingers. Even if your surface fingerprints are worn away by bricklaying, time, or other factors, multispectral fingerprint readers can identify you anyway.

From HID Global, “A Guide to MSI Technology: How It Works,” https://blog.hidglobal.com/2022/10/guide-msi-technology-how-it-works

If you’re interested, I wrote more about multispectral readers, and how they relate to liveness detection, back in June 2023.

If you need Bredemarket’s marketing and writing services to explain the benefits of your technology to your prospects and customers, contact me.

Bredemarket Potential Limited Availability, February 5 Through 9

As an independent contractor who doesn’t HAVE to keep set hours this is technically none of your business, but I’m letting you know anyway. San Bernardino County has messaged me about something…and it potentially affects you.

By Ken Lund from Reno, NV, USA – Cropped from the original, Pershing County Courthouse Jury Box, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=3074281

I may have limited availability during the week of February 5-9 due to a jury duty summons.

And because of the confidentiality of jury proceedings, that’s all that I will have to say about THAT.

Currently the Bredemarket Calendly page marks me as completely unavailable during the week of February 5-9. I will adjust this as needed.

P.S. Years ago when I received a jury duty summons that potentially involved biometric evidence, I disclosed that I worked for a company that competed with the jurisdiction’s biometric provider. In this case, the PROSECUTION excused me from service.

Intelligently Writing About Biometrics

Let’s say that your identity/biometric firm has decided that silence ISN’T golden, and that perhaps your firm needs to talk about its products and services.

Silence is not an optimal communication strategy. By Lorelei7, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=3164780

For example, let’s say that your firm fights crooks who try to fraudulently use synthetic identities, and you want to talk about your solution.

So you turn to your favorite generative AI tool to write something that will represent your company in front of everyone. What could go wrong?

Battling synthetic identities requires a multi-pronged approach. Layering advanced technology is key: robust identity verification using government-issued IDs and biometrics to confirm a person’s existence, data enrichment and validation from diverse sources to check for inconsistencies, and machine learning algorithms to identify suspicious patterns and red flags. Collaboration is crucial too, from financial institutions sharing watchlists to governments strengthening regulations and consumers practicing good cyber hygiene. Ultimately, vigilance and a layered defense are the best weapons against these ever-evolving digital phantoms.
From Google Bard.

Great. You’re done, and you saved a lot of money by NOT hiring an identity blog writing expert. The text makes a lot of important points, so I’m sure that your prospects will be inspired by it.

Bot-speak is not an optimal communication strategy either. Generated at craiyon.com.

Well…

…until your prospects ask what YOU do and how you are better than every other identity firm out there. If you’re the same as all the other “me too” solutions, then your prospects will just go with the lowest price provider.

So how do you go about intelligently writing about biometrics?

Intelligently writing about biometrics doesn’t only require some critical words such as “validation.”
Intelligently writing about biometrics doesn’t only require that you KNOW what those words mean, and that you’re conversant in basic biometric topics. (If you want to know five topics a biometric content marketing expert needs to understand, read my post on that subject.)
Intelligently writing about biometrics doesn’t only require that you know the key players in the identity/biometrics market. (I’ve previously listed over 40 such firms, and FindBiometrics and Acuity Market Intelligence have listed many more in their Biometric Digital Identity Prism report.)

No-siree.

Intelligently writing about biometrics requires that you put all of this information together AND effectively communicate your message…

…including why your identity/biometrics firm is great and why all the other identity/biometric firms are NOT great.

If you’re doing this on your own, be sure to ask yourself a lot of questions so that you get started on the right track.

If you’re asking Bredemarket to help you create your identity/biometric content by intelligently writing about biometrics, I’ll take care of the questions.

Oh, and one more thing: if you noted my use of the word “no siree” earlier in this post, it was taken from the Talking Heads song “The Big Country.” Here’s an independent video of that song, especially recommended for people outside of North America who may not realize that the United States and Canada are…well, big countries.

From https://www.youtube.com/watch?v=cvua6zPIi7c.

I’m tired of looking out the window of the airplane
I’m tired of traveling, I want to be somewhere
From https://genius.com/Talking-heads-the-big-country-lyrics.

SOMEONE is Using my 29 Years of Identity/Biometrics Experience

On behalf of a recruiter I am re-examining my consulting experience in the identity/biometric industry, and came to this realization:

If Bredemarket hasn’t consulted for you, it’s a guarantee that Bredemarket has applied its 29 years of identity/biometric experience consulting for your competitors.

Do you want your competitors to realize all the benefits?

I didn’t think so.

If You’re Not Saying Things, Then You’re Not Selling

Some of you are arriving here after reading about the AI CEO Mika.

Some of you aren’t.

But all of you (well, unless you’re Mika, who might not get out all that much) are familiar with how an outdoor marketplace works.

A marketplace contains two types of people—sellers, and those who aren’t sellers.

There are many different ways to tell the sellers from the non-sellers, but one key way (at least as far as I’m concerned) is that sellers are saying things.

If you’re not saying things, then you’re not a seller.

And you’re not selling.

If you want to sell, maybe you should say stuff.

Whether you are an identity/biometric firm, a technology firm, or a firm located in California’s Inland Empire, Bredemarket can help you create the blog posts, case studies, white papers, and other content your firm needs.

Click on one of the images below to start to create content that converts prospects for your product/service and drives content results.

Does Your Identity/Biometric Research Project Need Excel…or Bredemarket?

Does your identity/biometric firm require research?

Here’s one way for your researcher to organize the research data.
And if you need a researcher, I’ll address that also.

Introduction

When talking about marketing tools, two words that don’t seem to go together are “marketing” and “Excel” (the Microsoft spreadsheet product). Because I’m in marketing, I encounter images like this all the time.

From Daniel Murray, https://www.linkedin.com/posts/daniel-murray-marketing_you-never-realize-how-much-math-marketing-activity-7071849222035177472-Pp_-/

Daniel Murrary (of Marketing Millennials fame), who used the image above in a LinkedIn post, noted that the statement is incorrect.

You never realize how much math marketing has, but excel is an underrated marketing skill.
From https://www.linkedin.com/posts/daniel-murray-marketing_you-never-realize-how-much-math-marketing-activity-7071849222035177472-Pp_-/

It’s true that marketing analytics requires a ton of Excel work. I’m not going to talk about marketing analytics here, but if you have an interest in using Excel for marketing analytics, you may want to investigate HubSpot Academy’s free Excel crash course.

From HubSpot, https://academy.hubspot.com/courses/excel-training-crash-course

But even if you DON’T pursue the analytic route, Excel can be an excellent ORGANIZATIONAL tool. As you read the description below, ask yourself whether my Bredemarket consultancy can perform similar organization for YOU.

Excel as an organizational tool

As I write this, Bredemarket is neck-deep in a research project for a client. A SECRET research project.

By Unnamed photographer for Office of War Information. – U.S. Office of War Information photo, via Library of Congress website [1], converted from TIFF to .jpg and border cropped before upload to Wikimedia Commons., Public Domain, https://commons.wikimedia.org/w/index.php?curid=8989847

While I won’t reveal the name of the client or the specifics about the research project, I can say that the project requires me to track the following information:

Organization name.
Organization type (based upon fairly common classifications).
Organization geographic location.
Vendor providing services to the organization.
Information about the contract between the vendor and the organization.
A multitude of information sources about the organization, the vendor, and the relationship between the two.

To attack the data capture for this project, I did what I’ve done for a number of similar projects for Bredemarket, Incode, IDEMIA, MorphoTrak, et al.

I threw all the data into a worksheet in an Excel workbook.

By Microsoft Corporation – Screenshot created and uploaded by Paowee., https://en.wikipedia.org/w/index.php?curid=58004382

I can then sort and filter it to my heart’s content. Ror example, if I want to just view the rows for which I have contract information, I can just look at that.

Bredemarket as an identity/biometric research service

And sometimes I get even fancier.

From Spreadsheet Web, “How to combine data from multiple sheets.” https://www.spreadsheetweb.com/how-to-combine-data-from-multiple-sheets/

For one organization I created a number of different worksheets within a single workbook, in which the worksheet data all fed into a summary worksheet. This allowed my clients to view data either at the detailed level or at the summary level.

From Microsoft, “Report a Table Like Excel Pivot Table,” https://community.fabric.microsoft.com/t5/Desktop/Report-a-Table-like-Excel-Pivot-Table/m-p/565724

For another organization I collected the data from an external source, opened it in Excel, performed some massaging, and then pivoted the data into a new view so that it could then be exported out of Excel and into a super-secret document that I cannot discuss here.

Now none of this (well, except maybe for the pivot) is fancy stuff, and most of it (except for the formulas linking the summary and detailed worksheets) is all that hard to do. But it turns out that Excel is an excellent tool to deal with this data in certain cases.

Which brings me to YOUR research needs.

After all, Bredemarket doesn’t just write stuff.

Sometimes it researches stuff, especially in the core area of biometrics and identity.

After all, I offer 29 years of experience in this area, and I draw on that experience to get answers to your questions.

Unlike the better-bounded projects that require only a single blog post or a single white paper, I quote research projects at an hourly rate or on retainer (where I’m embedded with you).

By Staff Sgt. Michael L. Casteel – [1], Public Domain, https://commons.wikimedia.org/w/index.php?curid=2407244

So if you have a research project that you haven’t been able to get going, contact Bredemarket to get it unstuck and to move forward.

Converting Prospects For Your Firm’s “Something You Are” Solution

As identity/biometric professionals well know, there are five authentication factors that you can use to gain access to a person’s account. (You can also use these factors for identity verification to establish the person’s account in the first place.)

I described one of these factors, “something you are,” in a 2021 post on the five authentication factors.

Something You Are. I’ve spent…a long time with this factor, since this is the factor that includes biometrics modalities (finger, face, iris, DNA, voice, vein, etc.). It also includes behavioral biometrics, provided that they are truly behavioral and relatively static.
From https://bredemarket.com/2021/03/02/the-five-authentication-factors/

As I mentioned in August, there are a number of biometric modalities, including face, fingerprint, iris, hand geometry, palm print, signature, voice, gait, and many more.

From Sandeep Kumar, A. Sony, Rahul Hooda, Yashpal Singh, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research, “*Multimodal Biometric Authentication System for Automatic Certificate Generation*.”

If your firm offers an identity solution that partially depends upon “something you are,” then you need to create content (blog, case study, social media, white paper, etc.) that converts prospects for your identity/biometric product/service and drives content results.

Bredemarket can help.

Click below for details.