(Part of the biometric product marketing expert series)

I know that I’m the guy who likes to say that it’s all semantics. After all, I’m the person who has referred to five-page long documents as “battlecards.”

But sometimes the semantics are critically important. Take the terms “factors” and “modalities.” On the surface they sound similar, but in practice there is an extremely important difference between factors of authentication and modalities of authentication. Let’s discuss.

What is a factor?

To answer the question “what is a factor,” let me steal from something I wrote back in 2021 called “The five authentication factors.”

Something You Know. Think “password.” And no, passwords aren’t dead. But the use of your mother’s maiden name as an authentication factor is hopefully decreasing.

Something You Have. I’ve spent much of the last ten years working with this factor, primarily in the form of driver’s licenses. (Yes, MorphoTrak proposed driver’s license systems. No, they eventually stopped doing so. But obviously IDEMIA North America, the former MorphoTrust, has implemented a number of driver’s license systems.) But there are other examples, such as hardware or software tokens.

Something You Are. I’ve spent…a long time with this factor, since this is the factor that includes biometrics modalities (finger, face, iris, DNA, voice, vein, etc.). It also includes behavioral biometrics, provided that they are truly behavioral and relatively static.

Something You Do. The Cybersecurity Man chose to explain this in a non-behavioral fashion, such as using swiping patterns to unlock a device. This is different from something such as gait recognition, which supposedly remains constant and is thus classified as behavioral biometrics.

Somewhere You Are. This is an emerging factor, as smartphones become more and more prevalent and locations are therefore easier to capture. Even then, however, precision isn’t always as good as we want it to be. For example, when you and a few hundred of your closest friends have illegally entered the U.S. Capitol, you can’t use geolocation alone to determine who exactly is in Speaker Pelosi’s office.

From https://bredemarket.com/2021/03/02/the-five-authentication-factors/

(By the way, if you search the series of tubes for reading material on authentication factors, you’ll find a lot of references to only three authentication factors, including references from some very respectable sources. Those sources are only 60% right, since they leave off the final two factors I listed above. It’s five factors of authentication, folks. Maybe.)

The one striking thing about the five factors is that while they can all be used to authenticate (and verify) identities, they are inherently different from one another. The ridges of my fingerprint bear no relation to my 16 character password, nor do they bear any relation to my driver’s license. These differences are critical, as we shall see.

What is a modality?

In identity usage, a modality refers to different variations of the same factor. This is most commonly used with the “something you are” (biometric) factor, but it doesn’t have to be.

Biometric modalities

The identity company Aware, which offers multiple biometric solutions, spent some time discussing several different biometric modalities.

[M]any businesses and individuals (are adopting) biometric authentication as it been established as the most secure authentication method surpassing passwords and pins. There are many modalities of biometric authentication to pick from, but which method is the best?  

From https://www.aware.com/blog-which-biometric-authentication-method-is-the-best/

After looking at fingerprints, faces, voices, and irises, Aware basically answered its “best” question by concluding “it depends.” Different modalities have their own strengths and weaknesses, depending upon the use case. (If you wear thick gloves as part of your daily work, forget about fingerprints.)

ID R&D goes a step further and argues that it’s best to use multimodal biometrics, in which the two biometrics are face and voice. (By an amazing coincidence, ID R&D offers face and voice solutions.)

And there are many other biometric modalities.

Non-biometric modalities

But the word “modalities” is not reserved for biometrics alone. The scientific paper “Multimodal User Authentication in Smart Environments: Survey of User Attitudes,” just released in May, includes this image that lists various modalities. As you can see, two of the modalities are not like the others.

• The three modalities in the middle—face, voice, and fingerprint—are all clearly biometric “something you are” modalities.
• But the modality on the left, “Make a body movement in front of the camera,” is not a biometric modality (despite its reference to the body), but is an example of “something you do.”
• Passwords, of course, are “something you know.”

In fact, each authentication factor has multiple modalities.

• For example, a few of the modalities associated with “something you have” include driver’s licenses, passports, hardware tokens, and even smartphones.

Why multifactor is (usually) more robust than multimodal

Modalities within a single authentication factor are more closely related than modalities within multiple authentication factors. As I mentioned above when talking about factors, there is no relationship between my fingerprint, my password, and my driver’s license. However, there is SOME relationship between my driver’s license and my passport, since the two share some common information such as my legal name and my date of birth.

What does this mean?

• If I’ve fraudulently created a fake driver’s license in your name, I already have some of the information that I need to create a fake passport in your name.
• If I’ve fraudulently created a fake iris, there’s a chance that I might already have some of the information that I need to create a fake face.
• However, if I’ve bought your Coinbase password on the dark web, that doesn’t necessarily mean that I was able to also buy your passport information on the dark web (although it is possible).

Therefore, while multimodal authentication is better tha unimodal authentication, multifactor authentication is usually better still (unless, as Incode Technologies notes, one of the factors is really, really weak).

Can an identity content marketing expert help you navigate these issues?

As you can see, you need to be very careful when writing about modalities and factors.

You need a biometric content marketing expert who has worked with many of these modalities.

Actually, you need an identity content marketing expert who has worked with many of these factors.

So if you are with an identity company and need to write a blog post, LinkedIn article, white paper, or other piece of content that touches on multifactor and multimodal issues, why not engage with Bredemarket to help you out?

If you’re interested in receiving my help with your identity written content, contact me.

• Email me at john.bredehoft@bredemarket.com.
• Book a meeting with me at calendly.com/bredemarket.
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