Identity/biometrics/technology marketing and writing services
So Bredemarket’s talking about “ubiquity via focus”?
Focus on where?
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So Bredemarket’s talking about “ubiquity via focus”?
Focus on what?
If you have 3 minutes and 40 seconds I’ll tell you.
Simeio opened its monthly newsletter with a statement. Here is an excerpt:
“May spotlighted how even the most advanced enterprises are vulnerable when identity systems are fragmented, machine identities go unmanaged, and workflows rely too heavily on manual intervention—creating conditions ripe for risk. Enterprises need to get the message: identity is the perimeter of cybersecurity, and orchestration is the force multiplier. It’s time to learn how to effectively leverage it.”
Read the rest of Simeio’s newsletter on LinkedIn at https://www.linkedin.com/pulse/identity-matters-may-2025-identitywithsimeio-iby0e
Of course, there’s that interesting wrinkle of the identities of non-person entities, which may or may not be bound to human identities. Simeio, with its application onboarding solution, plays in the NPE space.
As for me, I need to start thinking about MY Bredemarket monthly LinkedIn newsletter (The Wildebeest Speaks) soon. June approaches. (Here’s the May edition if you missed it.)
Well, that’s done and over with.
So let’s move forward with the third year of the revived Bredemarket.
In case you missed it, Bredemarket provides content-proposal-analysis services for identity/biometric and technology firms by means of standard writing offerings.
And Bredemarket will improve its capabilities to serve you…by the means of ubiquity via focus.
No, Bredemarket isn’t ready to reveal what “ubiquity via focus” is yet…but I think you’ll figure it out.
On May 30, 2023 I wrote a post in the Bredemarket blog, announcing an increase in Bredemarket’s business hours to full time.
I also announced a change in scope.
“If you need a consultant for marketing or proposal work, and your company is involved in the identification of individuals, Bredemarket can accept the work.”
Because…I learned at 7:30 that morning that my individual identification employer was no longer my employer. Several of us lost our jobs that day.
As it turns out, my view of my employment future was overly optimistic.
“Maybe I’ll find a new full-time position in a couple of weeks, and I’ll again have to reduce hours and scope.”
As it ended up, I didn’t…and I haven’t.
And I’m paying full price for my healthcare—no employer subsidy.
Your opportunity remains.
(Pictures not from Craiyon, but from Imagen 4.)
When a person is born in the United States, they obtain identifiers such as a name and a Social Security Number.
When a non-person entity is “born,” it gets identifiers also. For automobiles, the two most common ones are a Vehicle Identification Number (VIN) and a license plate number. (There is also title, which I’ve discussed before, but that’s not really an identifier.)
In my country license plates and the associated vehicle registrations, like driver’s licenses, are issued at the state level. Montana, for example, has 2.3 million registered vehicles…which is odd, because the state only has 879,000 licensed drivers.
How can this be? Jalopnik explains:
“All that wealthy car owners have to do is spend around $1,000 to open an LLC in Montana, then use the LLC to purchase a car with no sales tax — and said car is not subject to vehicle inspections or emissions testing.”
That explains things. The Montana LLCs need multiple cars for all their LLC-related travel between Billings, Bozeman, and Butte. That’s a ton of miles on the Montana highways.
Um…no.
“According to Bloomberg, former Montana revenue director Dan Bucks said there are likely more than 600,000 vehicles registered in Montana but operated in other states.”
Like California. Where people don’t want to pay the fees associated with vehicle registration here, so they say their vehicles are Montana vehicles. Only problem is, license plate readers on California freeways can identify the movements of a car with Montana plates. And if that “Montana” car is moving in California, expect a visit from the tax authority.
But it’s not just the money hungry loony liberal Commies in California. Jalopnik reports that the money hungry loony liberal Commies in…um…Utah are mad also.
“This is really an abuse of our tax system,” said Utah tax commissioner John Valentine. “They pay nothing to support our state, just a small fee to Montana for the opportunity to evade taxes in Utah.”
Because in the end it doesn’t matter if you’re blue or red. What matters is the green. And the geolocation.
(2002 Ford Excursion image public domain)
There is nothing new under the sun, despite the MIT Technology Review’s trumpeting of the “new way” to track people.
The underlying article is gated, but here is what the public summary says:
“Police and federal agencies have found a controversial new way to skirt the growing patchwork of laws that curb how they use facial recognition: an AI model that can track people based on attributes like body size, gender, hair color and style, clothing, and accessories.
“The tool, called Track and built by the video analytics company Veritone, is used by 400 customers….”
Video analytics is nothing new. Viewing a picture of a particular backpack was a critical investigative lead after the Boston Marathon bombing. Two years later, I was adapting Morpho’s video analytics tool (now IDEMIA’s Augmented Vision) to U.S. use.
And it’s important to note that this is not strictly an IDENTIFICATION tool. Just because a tool finds someone with a particular body size, gender, hair color and style, clothing, and accessories means nothing. Hundreds of people may share those same attributes.
But when you combine them with an INDIVIDUALIZATION tool such as facial recognition…only then can you uniquely identify someone. (Augmented Vision can do this.)
And if facial recognition itself is only useful as an investigative lead…then video analytics without facial recognition is also only useful as an investigative lead.
Yawn.
(Imagen 3)
From HelpNet Security:
“Frontegg launched Frontegg.ai, an identity management platform purpose-built for developers building AI agents….
“[D]evelopers are running into a major roadblock: a lack of identity standards tailored specifically for AI agents. Existing infrastructure was not designed with autonomous agents in mind. When building an AI agent, developers are forced to waste valuable time stitching together ad-hoc authentication flows, security frameworks, and integration mechanisms….
“In an AI‑first world, identity can’t be retrofitted from traditional web and mobile stacks. It needs to be purpose-built for AI agents. Frontegg.ai provides that layer for agent builders…”
(Imagen 3)
I think I’ve already mentioned that the Amazon Fresh in Upland, California is holding its grand opening in about an hour.
So I figured I should pre-investigate what was necessary to enroll in the Amazon One palm vein system once I arrived at the store.
My first discovery was that Amazon One has its own app, separate from the Amazon app. I don’t know how many apps Amazon has, but if Amazon and Meta ever merge (Amameta?), I will need a separate phone just for its apps.
So I downloaded Amazon One, linked it to my Amazon account, and waited for the instructions on how to enroll my palm at an Amazon location…
…only to find that Amazon One wanted to take pictures of both my palms, right there on my smartphone. Just like any contactless fingerprint app.
So I am now enrolled, and I have confirmed that my local Amazon Fresh accepts Amazon Go.
However, as even non-locals will realize, this is NOT 235 East Foothill, but WEST Foothill. So much for geolocation. (And the location of the Madonna of the Trail statue is wrong also, but I digress.)
Now let’s see if it all works.
So the day approaches, and the Upland Amazon Fresh will hold its grand opening on Thursday, May 1.
Wonder if the bear will show up.
What? You forgot about the bear?
“Yes, that’s an Amazon driver in the foreground, raising his hands to try to scare a bear away so he can make his delivery. He was successful.
“The full Storyful video can be found here. (And of course it’s a Ring video. You didn’t expect a Nest video, did you?)”
I wonder if the bear’s paw will work with the palm vein reader.
By the way, this is a reminder that Bredemarket provides its services to local Inland Empire businesses also. I can offer
If Bredemarket can help your stretched staff, book a free meeting with me: https://bredemarket.com/cpa/
And one more thing…
After I wrote the main body of this post, I realized that I accidentally wrote the Bredemarket trifecta, covering all three of my concentrations:
If you’re concerned about Amazon taking over everything, don’t fear. It will eventually fail.
But until it does, I’m gonna make some money!
Bredemarket