Tag Archives: content marketing

Oh Yeah, That Biometric Stuff

Bredemarket works with a number of technologies, but it’s no secret that my primary focus is biometrics. After all, I call myself the “biometric product marketing expert,” having worked with friction ridge (fingerprint, palm print), face, iris, voice, and rapid DNA.

The biometric product marketing expert in the desert.

If I can help your biometric firm with your content, proposal, or analysis needs, schedule a free meeting with me to discuss how I can help.

Don’t Lose Prospects in 2026

The end of the old year means the beginning of a new one.

Start the year off right by acting to fill your content gaps. Click below and schedule a free meeting with Bredemarket to address your content needs, and how Bredemarket can help ensure your visibility.

Stop losing prospects! Use Bredemarket content for tech marketers

Messy Negative “Why” Stories Are Powerful

I’ve previously talked about companies with powerful why stories. But Chantelle Davison recently pointed out something I should have realized before.

A company’s “why” story can evoke negative emotions, and for this reason can powerfully resonate with their prospects who are experiencing the same problem, and admire someone who overcame it.

As Davison tells it, her 1:1s with businesspeople often turn into confessionals. Not that I picture the lovebug-loving Chantelle as a priest, but bear with me.

“Then they tell me something they’ve been carrying around for YEARS.

“Something they’re convinced would make people think less of them.

“Something they’ve buried so deep they’d almost forgotten it was there….

“The messy backstory that shaped exactly WHY they do what they do.”

And that can resonate with prospects.

Take the Keith Puckett failure example that I shared earlier: he had purchased a home security system thinking that it would protect him…and then while he was traveling the security system sent him an alarm with no context.

Now I guess Puckett could have been embarassed by this stupid purchase of something that did no good at all. But Puckett wasn’t embarassed at all. And he tells Ubiety prospects that he spent good money on a bad system, experienced fear and helplessness…and that he NEVER wants Ubiety customers to experience those same negative emotions.

Share YOUR why story.

Even if it’s a poor tattoo choice.

Google Gemini.

And if you need help writing your why story, talk to me.

Regular Content Review Cycles

I probably spend at least 30 minutes a day playing smartphone games, which means that I probably spend at least 15 minutes a day watching ads.

I’m convinced that “games” are in reality ad delivery vehicles whose sole purpose is to lure you to download other ad delivery vehicles.

But back to the topic. I’ve seen some ads countless times, which means I’ve seen this misspelling countless times over the last few months.

Source not revealed.

And apparently no one at the company (a U.S. based firm) has noticed yet.

They would…if they reviewed their existing content on a set schedule with regular content review cycles.

This is a trick I picked up in the proposal world, one I try to implement when possible.

But not always. Apparently some people are still downloading my old SIX content questions from somewhere on the Bredemarket website. Gotta track that down and fix it.

So review your content.

Or pay me to do it.

Bredemarket 404 Web/Social Media Checkup
Bredemarket 404 Web/Social Media Checkup.