Here’s a new video that lets you know about Bredemarket: who I (John E. Bredehoft) am, what services Bredemarket provides, the process Bredemarket uses, and Bredemarket’s pricing.
Bredemarket: Services, Process, and Pricing.
But why…why did I create it?
Stealing from James Tuckerman
So I was reading my emails one day, and I saw how James Tuckerman created a video to introduce himself to prospects. This allowed Tuckerman, based in Australia, to introduce himself to prospects around the world without having to wake up in the middle of the night.
Now Bredemarket doesn’t do business outside the United States (with one exception), but I could certainly use an introduction video.
Wait…I already did that
Then I remembered that I already had several “talkies” from the time when I branded myself as a “CPA”—a content, proposal, analysis expert.
Usually you create a checklist of what you need. Or better still, a go-to-market processs that defines the internal and external collateral you need for different tiers of releases. For example, a Tier 1 go-to-market effort may warrant a press release, but a Tier 3 effort may not.
In the best case scenario, the product marketer is able to coordinate the necesary content so that all external stakeholders (prospects, customers, others) and internal stakeholders (sales, customer success, others) have all the information they need, at the right time.
In the worst case scenario, some content is shared before other necessary parts of the content are ready.
Google Gemini.
For example, it’s conceivable that a company may host a public webinar about its product…even though the company website has absolutely no information about the product for prospects who want to know more. Yes, this can happen.
Google Gemini.
If you need help with go-to-market strategy, Bredemarket has done this before and can discuss your needs with you.
James Tuckerman sent me an email with the phrase “rapid-fire client grabbers.” So I’ll try my rapid-fire client grabber to provide YOU with rapid-fire client grabbers. Although perhaps I, and you, shouldn’t literally GRAB the clients.
If you are a marketing leader with an identity, biometric, or technology firm:
You need content that resonates with your prospects.
Do you need help generating that content?
Help who will ask the essential questions, then work with you to create your web page text, data sheets, LinkedIn articles, case studies, white papers, or whatever content you need?
Biometric marketing leaders, do your firm’s product marketing publications require the words of authority?
John E. Bredehoft of Bredemarket, the biometric product marketing expert.
Can John E. Bredehoft of Bredemarket—the biometric product marketing expert—contribute words of authority to your content, proposal, and analysis materials?
I offer:
30 years of biometric experience, 10 years of product marketing expertise, and complementary proposal and product management talents.
Success with numerous biometric firms, including Incode, IDEMIA, MorphoTrak, Motorola, Printrak, and over a dozen biometric consulting clients.