Tag Archives: content marketing

How Expositor Syndrome Helps Your Firm

What is the opposite of impostor syndrome?

  • The Dunning-Kruger Effect?
  • A delusion of grandeur?

Etymologically, the opposite of impostor syndrome would be expositor syndrome. I asked my buddy Google Gemini to hallucinate a definition, and this is what I got:

“Expositor Syndrome is a hypothetical, non-clinical psychological pattern characterized by an overwhelming and often compulsive urge to explain, clarify, or elaborate upon concepts, ideas, or events, even when such detailed exposition is unsolicited, unnecessary, or redundant. Individuals exhibiting Expositor Syndrome experience a profound discomfort or anxiety if they perceive a potential for misunderstanding or an unstated implication, feeling an internal pressure to “lay bare” all facets of a topic.

“Note: This is a fictional construct, not a recognized medical or psychological condition.”

Gemini actually said a lot more, but I chose not to elaborate.

This, rather than a delusion of grandeur, is considered the opposite of impostor syndrome because an impostor HIDES their true talented self, whereas an expositor ELABORATES and goes on and on about their knowledge. Until their friends become former friends and stop speaking to them.

But can someone exhibit both expositor syndrome and a delusion of grandeur?

Perhaps such a person—if they exist—can still make positive contributions to society.

Such as the Bredemarket 2800 Medium Writing Service, approximately 2800 to 3200 words that (a) answers the WHY/HOW/WHAT questions about you, (b) advances your GOAL, (c) communicates your BENEFITS, and (d) speaks to your TARGET AUDIENCE.

If you need someone to write roughly 3000 words about your identity/biometric or technology firm, request information at https://bredemarket.com/bredemarket-2800-medium-writing-service/

Bredemarket 2800 Medium Writing Service

Wanna Know a “Why” Secret About Bredemarket’s TPRM Content?

(The picture is only from Imagen 3. I’ve been using it since January, as you will see.)

Here’s a “why” question: why does Bredemarket write the things it writes about?

Several reasons:

  • To promote Bredemarket’s services so that you meet with me and buy them.
  • To educate about Bredemarket’s target industries of identity/biometrics, technology, and Inland Empire business.
  • To dive into specific topics that interest me, such as deepfakes, HiveLLM, identity assurance levels, IMEI uniqueness, and Leonardo Garcia Venegas (the guy with the REAL ID that was real).
  • Because I feel like it.

And then there are really specific reasons such as this one.

In late January I first wrote about third-party risk management (TPRM) and have continued to do so since.

Why?

TPRM firm 1

Because at that time, a TPRM firm had a need for content marketing and product marketing services, and Bredemarket started consulting for the firm.

I was very busy for 2 1/2 months, and the firm was happy with my work. And I got to dive into TPRM issues in great detail:

  • The incredibly large number of third parties that a vendor deals with…possibly numbering into the hundreds. If hundreds of third parties have YOUR data, and just ONE of those third parties is breached, bad things can happen.
  • The delicate balance between automated and manual work. News flash: if you look at my prior employers, you will see that I’ve dealt with this issue for over 30 years.
  • Organizational process maturity. News flash: I used to work for Motorola.
  • All the NIST standards related to TPRM, including NIST’s discussion of FARM (Frame, Assess, Respond, and Monitor). News flash: I’ve known NIST standards for many years.
  • Other relevant standards such as SOC 2. News flash: identity verification firms deal with SOC 2 also.
  • Fourth-party, fifth-party, and other risks. News flash: anyone that was around when AIDS emerged already knows about nth-party risk.

But for internal reasons that I can’t disclose (NDA, you know), the firm had to end my contract.

Never mind, I thought. I had amassed an incredible 75 days of TPRM experience—or about the same time that it takes for a BAD TPRM vendor to complete an assessment. 

But how could I use this?

TPRM firm 2

Why not put my vast experience to use with another TPRM firm? (Honoring the first firm’s NDA, of course.)

So I applied for a product marketing position with another TPRM firm, highlighting my TPRM consulting experience.

The company decided to move forward with other candidates.

The firm had another product marketing opening, so I applied again.

The company decided to move forward with other candidates.

Even if this company had a third position, I couldn’t apply for it because of its “maximum 2 applications in 60 days” rule.

TPRM firm 3

Luckily for me, another TPRM firm had a product marketing opening. TPRM is active; the identity/biometrics industry isn’t hiring this many product marketers.

  • So I applied on Monday, June 2 and received an email confirmation:
  • And received a detailed email on Tuesday, June 3 outlining the firm’s hiring process.
  • And received a third email on Wednesday, June 4:

“Thank you for your application for the Senior Product Marketing Manager position at REDACTED. We really appreciate your interest in joining our company and we want to thank you for the time and energy you invested in your application to us.

“We received a large number of applications, and after carefully reviewing all of them, unfortunately, we have to inform you that this time we won’t be able to invite you to the next round of our hiring process.

“Due to the high number of applications, we are unfortunately not able to provide individual feedback to your application at this early stage of the process.

“Again, we really appreciated your application and we would welcome you to apply to REDACTED in the future. Be sure to keep up to date with future roles at REDACTED by following us on LinkedIn and our other social channels. 

“We wish you all the best in your job search.”

Unfortunately, I apparently did not have “impressive credentials.” Oh well.

TPRM firm 4?

What now?

If nothing else, I will continue to write about TPRM and the issues I listed above.

Well, if any TPRM firm wants to contract with Bredemarket, schedule a meeting: https://bredemarket.com/cpa/

And if any TPRM firm wants to use my technology experience and hire me as a full-time product marketer, contact my personal LinkedIn account: https://www.linkedin.com/in/jbredehoft

I’m motivated to help your firm succeed, and make your competitors regret passing on me.

Sadly, despite my delusions of grandeur and expositor syndrome (to be addressed in a future Bredemarket blog post), I don’t think any TPRM CMOs are quaking in their boots and fearfully crying, “We missed out on Bredehoft, and now he’s going to work for the enemy and crush us!”

But I could be wrong.

When HiveLLM Pitches an Anti-Fraud Professional

I received a suspicious email from “Sara Romano,” a “scout” with HiveLLM who wanted me to bid on a biometric content calendar with a budget of “75000” (no currency specified).

HiveLLM has no corporate address, no LinkedIn presence, a website only a couple of months old, and an advertised business model in which you can ask a question for 10 cents.

Oh, and “Sara Romano” also cold emailed Danie Wylie, who also found the pitch sketchy: https://m.facebook.com/story.php?story_fbid=pfbid0nvmhyuLpn3jwMv8K8sbK5EXfS4kcpjfWHicgj4BJhdFLMme87P5fvPSYf9CwjRH7l&id=100001380243595&mibextid=wwXIfr

A clear case of the need for Know Your Business (KYB).

And as you can see, HiveLLM failed a rudimentary KYB check.

But let’s ask some questions anyway.

“Sara, to confirm that HiveLLM is not a fraudulent entity, please provide your corporate address, registration information, and the identities of your owner(s) and corporate officers.”

UPDATE. At midnight Pacific Time, “Sara” sent a long response. Buried toward the end: “I’m unable to provide corporate registration or ownership details.”

Ubiquity Via Focus…On Where?

So Bredemarket’s talking about “ubiquity via focus”?

Focus on where?

On the Bredemarket blog, your source for the latest identity/biometric and technology news.

And your source for the most up-to-date information on Bredemarket’s content-proposal-analysis services.

Be sure to visit https://bredemarket.com/blog/

Or better yet, subscribe at https://bredemarket.com/subscribe-to-bredemarket/

Ubiquity Via Focus

Well, that’s done and over with.

So let’s move forward with the third year of the revived Bredemarket.

In case you missed it, Bredemarket provides content-proposal-analysis services for identity/biometric and technology firms by means of standard writing offerings.

And Bredemarket will improve its capabilities to serve you…by the means of ubiquity via focus.

No, Bredemarket isn’t ready to reveal what “ubiquity via focus” is yet…but I think you’ll figure it out.

Ubiquity Via Focus.

Two Years

On May 30, 2023 I wrote a post in the Bredemarket blog, announcing an increase in Bredemarket’s business hours to full time.

I also announced a change in scope.

“If you need a consultant for marketing or proposal work, and your company is involved in the identification of individuals, Bredemarket can accept the work.”

Because…I learned at 7:30 that morning that my individual identification employer was no longer my employer. Several of us lost our jobs that day.

As it turns out, my view of my employment future was overly optimistic.

“Maybe I’ll find a new full-time position in a couple of weeks, and I’ll again have to reduce hours and scope.”

As it ended up, I didn’t…and I haven’t.

Your credentials are too impressive, so we are moving in a different direction.

And I’m paying full price for my healthcare—no employer subsidy.

Your opportunity remains.

Bredemarket has openings.

(Pictures not from Craiyon, but from Imagen 4.)

Who Runs Your Company’s Marketing?

I found an open marketing position at Company X. 

Why was I looking at Company X?

Because I knew two people (long gone) at Company X, so the company came to mind.

Who runs marketing at Company X?

Because the open position was not an executive position, I searched LinkedIn for the company’s Chief Marketing Officer, or what the cool kids call the CMO. Anyone applying for the open position would want to talk to the CMO.

But I found:

  • No CMO on LinkedIn.
  • No Head of Marketing on LinkedIn.
  • No marketing head on Company X’s About Us page.
CMO-less.

But they’re hiring…a marketing manager.

Normally companies hire a marketing head, then let them build out their team. But in this case, Company X is starting in the middle by hiring a non-executive marketing manager.

Or maybe not. 

The CxxO and double duty

There’s a chance that one of the other executives at Company X is wearing the marketing hat, in addition to their other duties. 

This isn’t unusual in small startups, after all.

CxxO.

Now this makes it difficult for people outside the company who want to speak to the marketing head.

But who cares if it’s difficult for outsiders?

  • Yes it makes it hard for a marketing jobseeker to determine who the hiring authority is for an open marketing position.
  • And yes (because this blog is all about me) it makes it difficult for a product marketing consultant to pitch their services…especially when the two original contacts have left the company.

Making it hard for outsiders is actually GOOD for the company. Pesky outsiders can be pesky, especially if they’re calling at all hours and bumping their emails.

Who runs marketing at Company U?

But what’s happening on the inside of Company X, or at Company U (your company)?

  • Who determines what the marketing manager is supposed to do?
  • Who determines if the marketing manager is a success or failure?
  • Who determines the company’s marketing strategy?

And (again because this is all about me) who determines when the company needs outside consulting help, and who can answer the questions that the consultant will ask?

From the perspective of Bredemarket, I am much better off when a prospect company has a clear plan of how it can use my content-proposal-analysis services.

Does your company know what it wants to do?

(Imagen 4)

Bredemarket Writing Offerings as of May 29, 2025

Bredemarket’s current (as of 5/29/2025) writing offerings are listed below. To discuss, book a meeting at https://bredemarket.com/cpa/

Bredemarket 400 Short Writing Service
Bredemarket 2800 Medium Writing Service
Bredemarket 4000 Long Writing Service
Bredemarket 4444 Partner Retainer

You Missed Out By Not Creating Content Sooner

I just saw an ad for one of those smartphone apps that claims to make money for you.

The normal pitch is that if you install the app today, then you can make money in the future (pay for your next coffee).

But the ad I just saw had a much more effective hook.

The woman in the ad regretted that she hadn’t installed the app two months ago, because then she would have money TODAY.

Fear of missing out (FOMO)? This woman was paying the price for ALREADY missing out. Two months of extra income gone…forever.

So naturally I wanted to adapt this “you already missed out” message to Bredemarket content creation.

But there’s a problem.

Unlike the money apps, Bredemarket does not promise that its content will deliver sales to identity, biometrics, and technology firms this month.

In fact, it may take up to 17 months for my content to generate sales.

“It takes longer than three days for content marketing to yield results. One source estimates four to five months. Another source says six to twelve months. Joe Pulizzi (quoted by Neil Patel) estimates 15 to 17 months. And all the sources say that their estimates may not apply to your particular case.”

But…

…What if you were around back in June 2023 when I revived Bredemarket?

And what if you saw my June 1, 2023 updates post?

And what if you acted on its call to action?

“Which reminds me…if you need Bredemarket’s services:

“Send me an email at john.bredehoft@bredemarket.com.

“Or go to calendly.com/bredemarket to book a meeting with me.

“Or go to bredemarket.com/contact/ to use my contact form.”

And what if we met and I created content for you by June 30, 2023?

That content could have delivered sales throughout 2025…if not earlier.

But…YOU MISSED OUT.

Don’t make that mistake again. Let Bredemarket help you create content now: https://bredemarket.com/cpa/