Identity/biometrics/technology marketing and writing services
As a wordsmith, it’s interesting to see how slight wording changes can affect…pictures.
Slight alterations in the wording of a Google Gemini prompt can cause dramatic changes in the resulting images. The final picture prompt included words such as “oversaturated” and “grandly.”
Tech marketers, who can help you showcase your product’s story?
The first paragraph of this Newsweek article is puzzling:
“Immigration and Customs Enforcement (ICE) no longer requires new recruits to take a five-week Spanish-language training program, according to the Department of Homeland Security (DHS).”
Until you get to the fourth:
“Axon, a company with a $5.1 million contract to provide Homeland Security with body-worn cameras, advertises that its latest body camera includes real-time “push-to-talk voice translation” in more than 50 languages.”
You may know Axon by its former name, TASER International. Needless to say, its product line has evolved.
Newsweek: https://www.newsweek.com/ice-immigration-spanish-language-new-recruits-2114110
Axon: https://www.axon.com/products/real-time-translation
(Picture from Axon)
Cracker Barrel’s homogenization is costing the company real money.
I previously discussed their removal of old-times decor from their restaurants.
But now they’re going all out.
For decades, Cracker Barrel has used this logo.
But I guess that isn’t “relevant,” so the company unveiled a new logo.
As someone noted on social media, the new logo removes the barrel and the…well, I shouldn’t go there.
So how did this attempt at relevancy play? According to CBS News, not well.
“Shares of Cracker Barrel fell as much as $8.74, or almost 15%, in Thursday trading, shaving as much as $194.6 million from the company’s market value. The stock regained some ground in early afternoon trading, with shares down $8.19, or 13.9%, to $50.84.”
Don’t mess with a good thing.
Tech marketers, who can help you form your product’s story?
Some technical marketers are expert at spinning soft fluffy stories about how their AI-powered toilet paper can cure cancer…which can be very persuasive as long as the prospects don’t ask any questions.
Be prepared to answer the tough questions. Expert testimonials. Independent assessments of your product’s accuracy. Customer case studies.
Analyze your product’s weaknesses. (And the threats, if you’re a SWOT groupie.)
Tech marketers, who can help you tell your product’s story?
Bredemarket hasn’t sent a mass mailing lately.
Sure, I have a template for my current mailing, but it’s adjustable for each prospect. Rather than send it to everyone at once, I bring up the template one-by-one and tweak it to each individual prospect.
I definitely had to perform some tweaking when I started mailing some particular technology prospects.
I initially learned about these prospects via Ryn Bennett in the spring of 2024. These companies provide AI-enhanced proposal response software, and all strive to make the proposal process more efficient while improving accuracy.
Back in the spring of 2024 I had reached out to many of these prospects. I created a landing page specific to them, and I also created a presentation for the group. I subsequently adjusted this presentation for more general use.
And time passed.
And now it’s August 2025, and I’m reaching out to these prospects again. But not all of them; one company didn’t survive to the end of 2024.
But my marketing has evolved since spring 2024, and I make a big push for Bredemarket’s content-proposal-analysis service, or what I call a “CPA” service.
Here’s an excerpt from my August 2025 email template.
Bredemarket has helped over 20 firms solve the content problem:
- Compelling content creation: blog posts, case studies and testimonials, LinkedIn articles and posts, white papers. I’ve established firms’ positioning in the market and attracted prospects and sales.
- Winning proposal development: managing, writing, and editing services. I’ve won millions of dollars’ worth of proposals as a Bredemarket consultant and employee to several tech firms.
- Actionable analysis: Marketing, product, and competitive analyses. I’ve helped firms understand their strengths and weaknesses relative to the market.
But when emailed my spring 2024 proposal firm prospects, I made one slight edit.
My “CPA” became a “C_A,” and I removed the “Winning proposal development” bullet.
Because these prospects are never going to buy proposal services from me.
Not when they have their own AI-enhanced proposal response tools for proposal responses.
But I forgot to alter the logo at the end of the emails. Whoops.
But you don’t need to wait for me to email you. If you are a technology marketer that needs consulting help for content services, or analysis services…or even proposal services, set up a free meeting with Bredemarket.
It all seemed to promising back in June, when Arteco Partners appeared at Graber Olives’ salesroom (converted into an auditorium) and announced its intent to partner with Graber Olives to reopen the facility for olives and events.
But yesterday David Allen revealed that Arteco Partners appears to have backed out, presumably because the costs exceeded the possible revenue.
So what’s next?
Bredemarket