More later on IAL1 and other identity assurance levels.
Category Archives: Uncategorized
Second Level (Detail) Humor
(Part of the biometric product marketing expert series)
To understand the second level (detail) humor in the video joke, read the Bredemarket blog post “Wombats Don’t Have Fingerprints, But Koalas Do.”
Are Your Identity Modalities Appropriate?
Bredemarket’s Identity / Biometric / Technology Marketing Leader Client-Grabber
James Tuckerman sent me an email with the phrase “rapid-fire client grabbers.” So I’ll try my rapid-fire client grabber to provide YOU with rapid-fire client grabbers. Although perhaps I, and you, shouldn’t literally GRAB the clients.
If you are a marketing leader with an identity, biometric, or technology firm:
- You need content that resonates with your prospects.
- Do you need help generating that content?
- Help who will ask the essential questions, then work with you to create your web page text, data sheets, LinkedIn articles, case studies, white papers, or whatever content you need?
Talk to me. Set up a free meeting.
About those questions…
My Thoughts on the Amazon Ring-Flock Safety Partnership
Amazon didn’t get a lot of good news today, and there was another negative news item that people focused on the AWS outage probably missed.
Anthony Kimery of Biometric Update wrote an article entitled “Ring’s partnership with Flock raises privacy alarms.” I offered the following commentary on LinkedIn’s Bredemarket Identity Firm Services page.
Perhaps I’m industry-embedded, but this seems fine to me. Consent appears to be honored everywhere.
“Under the deal, agencies that use Flock’s Nova or FlockOS investigative platforms will soon be able to post Community Requests through Ring’s Neighbors app, asking nearby residents to share doorbell footage relevant to an investigation.
“Each request includes a case ID, time window, and map of the affected area. Ring says participation is voluntary and that residents can choose whether to respond, and agencies cannot see who declines. Users can also disable the feature entirely in their account settings.”
On the other hand, Senator Ron Wyden doesn’t trust Flock at all and says that “abuse of Flock cameras is inevitable.”
Heck, abuse of citizens by the U.S. Senate is inevitable, but citizens aren’t demanding that the Senate cease operations.
The Seven Questions I Ask
Identity, biometric, and technology marketing leaders:
This 59 second video dives into my process.
Before Bredemarket writes a word of text for my clients, I ask seven questions.
See the video “The Seven Questions I Ask.”
Let’s talk. Book a free meeting. https://bredemarket.com/mark/
Contact My Friend
An odd email arrives with the subject line “Contact My Friend.” And so the scam begins…unless you know your business.
Video Iterations, 10/19/2025 Edition
The perfect is the enemy of the good, and I proved that today by creating a video…and then another one…and then another one.
I planned to write on GoFundMe “helper” scammers, ways to detect scammers, and ways to flush out scammers via a honeypot: a post prominently featuring the word “GoFundMe.”
So I created a video.
After posting that video I decided it was too long and created a shorter version.
You’ve never seen this before…because just before I was going to post that video I decided it was too long and edited it further.
I went ahead and posted that third version, leaving the first version active.
And for all I know I will create a fourth version.
But the first and third versions are out there, secret salesperson-ing for me. Now.
And I don’t know whether the first or third video is better. My intuition tells me the third one is better, but maybe the prospects will prefer the first version. Or the second one, which almost never saw the light of day.
Which one do you prefer? Tell me in the comments.
The unavoidable call to action
You know, all this iterating teaches us a lot about B2B sales.
I know some marketing leaders who are afraid to post anything, waiting for the perfect moment.
They’re still waiting.
Don’t let your competitors steal your prospects from you while you delay. Bredemarket can help. Book a free meeting with me: https://bredemarket.com/mark/
Spotting GoFundMe “Helper” Scammers
When someone approaches you to “help” with your fundraiser, look for these 3 scammer signs:
- The contact says no specifics about the fundraiser.
- The contact is NOT the helper.
- You MUST go to a different platform.
Know your business!
Also see my previous posts on GoFundMe “helper” scams:
Bredemarket helps anti-fraud firms market their products. https://bredemarket.com/mark/
My Latest Honeypot
I’ve created honeypots before, but this one was designed to lure people who scam GoFundMe fundraisers.
And it worked.
Bredemarket helps anti-fraud firms market their products. https://bredemarket.com/mark/
Bredemarket 