(From Roxanna Gracia in the office of Assemblymember Michelle Rodriguez.)
Assemblymember Michelle Rodriguez is pleased to invite you to Taxes & Tacos, hosted in collaboration with Golden State Opportunity.
Saturday, February 28 10:00 a.m. – 1:00 p.m. Mt. Zion Church of Ontario 224 W. California St. Ontario, CA 91762
This event will offer free tax assistance*, access to community resources, and free tacos while supplies last. We would greatly appreciate your support in sharing this event with your network or community members who may benefit. The event is open to the public, and all are welcome to attend.
Thank you for your continued partnership and support of our region. Please feel free to reach out if you have any questions.
*Tax assistance is available for individuals and families with an annual income of $69,000 or less. Appointments are encouraged, though walk-ins will be accepted as space allows. To secure an appointment, please click here.
“Data Privacy Day is marked each year on January 28….Data Privacy Day began in the United States and Canada in January of 2008 as an extension of its European counterpart. In Europe, Data Protection Day commemorates the January 28, 1981, signing of Convention 108, the first legally binding international treaty on privacy and data protection.”
“This Convention is the first binding international instrument which protects the individual against abuses which may accompany the collection and processing of personal data and which seeks to regulate at the same time the transfrontier flow of personal data.
“In addition to providing guarantees in relation to the collection and processing of personal data, it outlaws the processing of “sensitive” data on a person’s race, politics, health, religion, sexual life, criminal record, etc., in the absence of proper legal safeguards. The Convention also enshrines the individual’s right to know that information is stored on him or her and, if necessary, to have it corrected.”
A lot has happened since 1981, but it all had to start somewhere.
(An aside: I wrote this post on Saturday, November 8, 2025. On that date I asked Google Gemini when the next biometric-related holiday was, and this is what came up.)
These aren’t prototypes, but production apps used 800,000 times.
But before you apply your domain knowledge and create a vibe coded app, recognize this teeny tiny caveat.
“But here’s what almost nobody in the “I built a SaaS in 4 hours” content wave is telling you:
“I maintain these apps every single day. Every. Single. Day.”
Which means that you have to know how to…well, code. To evolve the code base without breaking other parts of it.
And if you don’t have the skills to MAINTAIN a code base, perhaps you should outsource your software development to humans who CAN maintain it. And who can apply technological rigor to every iteration of the product.
“[A]dversarial Gait Recognition has arisen as a major challenge in video surveillance systems, as deep learning-based gait recognition algorithms become more sensitive to adversarial attacks.”
So Zeeshan Ali and others are working on IMPROVING gait-based adversarial attacks…the better to counter them.
“Our technique includes two major components: AdvHelper, a surrogate model that simulates the target, and PerturbGen, a latent-space perturbation generator implemented in an encoder-decoder framework. This design guarantees that adversarial samples are both effective and perceptually realistic by utilizing reconstruction and perceptual losses. Experimental results on the benchmark CASIA-gait dataset show that the proposed method achieves a high attack success rate of 94.33%.”
Now we need to better detect these adversarial attacks.
“After a careful evaluation of the business and how we can best serve customers, we’ve made the difficult decision to close our Amazon Go and Amazon Fresh physical stores, converting various locations into Whole Foods Market stores.”
We’ve talked about Levels 1 and 2 of iBeta’s confirmation that particular biometric implementations meet the requirements of ISO 30107-3. But now with Yoti’s confirmation, we can talk about iBeta Level 3.
“The test method was to apply 1 bona fide subject presentation that alternated with 3 artefact presentations such that the presentation of each species consisted of 150 Presentation Attacks (PAs) and 50 bona fide presentations, or until 56 hours had passed per species. The results were displayed for the tester on the device as “Liveness check: Passed” for a successful attempt or “Liveness check: Failed” for an unsuccessful attempt.
“iBeta was not able to gain a liveness classification with the presentation attacks (PAs) on the Apple iPhone 16 Pro. With 150 PAs for each of 3 species, the total number of attacks was 450, and the overall Attack Presentation Classification Error Rate (APCER) was 0%. The Bona Fide Presentation Classification Error Rate (BPCER) was also calculated and may be found in the final report.
“Yoti Limited’s myface12122025 application and supporting backend components were tested by iBeta to the ISO 30107-3 Biometric Presentation Attack Detection Standard and found to be in compliance with Level 3.”
“Yoti’s MyFace is the first passive, single-selfie liveness technology in the world to conform to iBeta’s Level 3 testing under ISO/IEC 30107-3 – their highest level for liveness checks.”
“Well, the ancient myths were designed to put the mind, the mental system, into accord with this body system, with this inheritance….To harmonize. The mind can ramble off in strange ways and want things that the body does not want. And the myths and rites were a means to put the mind in accord with the body, and the way of life in accord with the way that nature dictates.”
“A purple squirrel is a candidate so rare and perfectly matched to what you need that finding one feels impossible. Someone who checks every single box, including boxes you didn’t even know you cared about.”
Then Welsh provided an example of a purple squirrel, a man named Sagar Patel who worked for him at PatientPop.
On paper pyramids
At the time PatientPop had less than $40,000 in annual revenue, so it didn’t have a huge marketing department. It didn’t even have Bredemarket as a product marketing consultant because Bredemarket didn’t exist yet. And anyway, at the time I knew next to nothing about PatientPop’s healthcare-centered hungry people, physicians who needed to attract prospects and clients via then-current search engine optimization (SEO) techniques.
Google Gemini.
Patel could have launched into a complex, feature-laden SEO discussion, but his target physicians would have responded, “So what?” Doctors want to doctor, not obsess over choosing trailing keywords…and understand the benefits of a solution immediately.
“So Sagar grabbed some notebook paper and drew five sides of a pyramid. He labeled each one, describing his ‘5 sides of local SEO for healthcare providers,’ and then taped them all together.
“He made himself a little paper pyramid to use in his sales pitches.”
Google Gemini. My prompt asked Nano Banana to create a “realistic” picture.
Was Patel’s paper pyramid an effective sales tool for PatientPop? Read Welsh’s article to find out.
What’s your paper pyramid?
Too many companies wait months for the perfect marketing solution instead of doing something NOW and refining it later.
Bredemarket’s different. I ask, then I act.
I ask, then I act.
Once I’ve set my compass, I get my clients a draft within days. Last week alone I turned out drafts for two clients, moving them forward so the content is available to their prospects and clients.
With my suggested schedule for short content—three day drafts, three day reviews, three day redrafts—your new content can become your online “secret salesperson” within two weeks or less.
Don’t believe me? This post alone is chock-full of links to other Bredemarket posts and Bredemarket pages, all of which are functioning as “secret salespeople” for me every single day.
If you want secret salespeople to work for you, talk to me and we’ll devise a plan to improve your product marketing awareness RIGHT NOW.
Bredemarket 