Identity/biometrics/technology marketing and writing services
Your firm markets products that identify people based on who they are. Their friction ridges. Their faces. Their irises. Their voices. Their DNA.
Your firm needs marketing content (such as case studies), winning proposals, and strategic analyses.
Your firm needs outside help.
Your firm needs the biometric product marketing expert.
Talk to Bredemarket.
Usually I ask, then I act. But this week Bredemarket has just been asking…and I haven’t asked anything of fingerprint or face firms. Let me explain why I skipped over finger and face and went straight to iris and DNA.
Like I said, specific.
If you’re a marketing leader at a fingerprint biometric firm, don’t waste your time watching this video.
If you’re a marketing leader at a face biometric firm, don’t waste your time watching this video.
But if you’re a marketing leader at an iris or a DNA biometric firm, this video is for you.
Iris and DNA firm marketing leaders, visit https://bredemarket.com/mark/.
DNA evidence is well-validated. But if you think DNA is the perfect evidence to present at trial, think again. It may not be.
Yes, DNA evidence is scientifically based and can be presented in court under certain circumstances.
But as Forensic’s Blog points out, two issues may derail the use of DNA and other forensic evidence.
What is the “chain of custody”?
It is the DOCUMENTED trail of every person who accessed (“touched, moved, or stored”) a piece of evidence. The documentation is chronological and ideally logged in real time, not hours after the fact.
What could go wrong?
Let’s say that at 1:23 pm, Diana placed a piece of evidence in a locker and locked the locker. Then at 3:53 pm, Denis went to the locker, which was unlocked, and removed the evidence from the locker. Defense attorneys will have a field day with that, and may pressure the judge to state that the evidence is inadmissible because of possible tampering by an unidentified person.
Closely related to the chain of custody is the possibility of cross-contamination. In the case of DNA, this happens when DNA from a crime scene is mixed with another person’s DNA.
I’ve told the story of the mystery female criminal whose DNA was found at crime scenes in three different countries over a decade. The only problem was that the woman’s DNA was found on the burned body of a MAN. Eventually the authorities figured out that the woman worked in a packing center specializing in medical supplies…and that her DNA had contaminated the medical supplies and ended up in the crime scene samples.
Forensic’s Blog suggests several ways to avoid chain of custody issues and cross-contamination. These include established and enforced procedures for handling, packaging, and labeling data; separating tasks; and establishing zones of exclusion at crime scenes.
In addition to establishment and enforcement, education is essential. (Sorrye.) Not only for the forensic professionals gathering the evidence, but for everyone who deals with the evidence…including biometric vendors and their customers.
If you need assistance in creating educational content for proper evidence handling, Bredemarket can help. Talk to me.
My professional experience spans DNA, face, friction ridge, iris, and voice.
But I’ve looked at many other modalities.
See the full list here.
Someone who is a biometric product marketing expert.
Someone who has three decades of expertise in biometrics.
Someone who has worked with fingerprints, faces, irises, voices, DNA, and other biometric modalities.
Someone who understands the privacy landscape in Europe (GDPR), Illinois (BIPA), California, and elsewhere.
Oh…and someone who can write.
I know someone. Bredemarket.
Bredemarket works with a number of technologies, but it’s no secret that my primary focus is biometrics. After all, I call myself the “biometric product marketing expert,” having worked with friction ridge (fingerprint, palm print), face, iris, voice, and rapid DNA.
If I can help your biometric firm with your content, proposal, or analysis needs, schedule a free meeting with me to discuss how I can help.
Facial recognition and DNA can’t tell identical twins apart. (Well, not unless you can detect somatic mutations.) Even Santa can’t tell.
And fingerprints don’t work because everyone at the North Pole wears gloves.
The Las Vegas Review-Journal reported this in September 2020:
“The Fontana Police Department in San Bernardino County, California, said it arrested Leonard Nash, 66, of Las Vegas on a warrant charging him with murder in the July 5, 1980, slaying of Michelle “Missy” Jones. The young woman was found slain in a grapefruit grove in Fontana.”
So why did it take 40 years to arrest Nash?
“Police said forensic evidence was collected during Jones’ autopsy, but technology at the time did not allow it to be connected to an offender.”
In 2020, the Riverside/San Bernardino CAL-DNA Laboratory successfully obtained a profile, but it did not match the DNA profile of any known offender. Nash, a person of interest, was matched to the profile via “discarded DNA.”
Anyway, Nash was convicted this month, but the news stories that described his conviction are inaccessible to you and me.
It’s challenging enough to identify a unknown deceased body found in the person’s home city.
It’s more challenging to identify one somewhere else in the person’s home country.
And when the body is found outside the person’s home country…that’s when organizations such as INTERPOL step in.
“Identify Me is a public appeal to identify women whose bodies were found in six European countries, many of whom are believed to have been murdered.
“Most are cold cases; women who died 10, 20, 30 or even 40 years ago. They were found in Belgium, France, Germany, Italy, the Netherlands, or Spain.
“Despite extensive police investigations, these women were never identified, and evidence suggests that some of them could have come from other countries. Who they are, where they are from and why they were in these countries is unknown.”
INTERPOL issues a variety of colored notices to its member countries, including the “Black Notice” to seek information on unidentified bodies. The “Identify Me” program is a public appeal for a small subset of these people.
Here’s one of INTERPOL’s success stories, “The woman in pink“:
“On 3 July 2005, the body of a woman was found at the 84 km mark on the Vila road in the town of Viladecans (province of Barcelona). The woman had been dead for less than 24 hours; the cause of death was suspicious….
“A breakthrough came in 2025 when police in Türkiye ran the fingerprints associated with ‘The woman in pink’ through a national biometric database, resulting in a match with Russian national Liudmila Zavada, aged 31 at the time of her death. The match was subsequently confirmed through kinship DNA analysis using the DNA of one of Liudmila Zavada’s close relatives.”
So follow the trail:
A true case of cross-national collaboration.