Tag Archives: content marketing

If You Don’t Want Generic Content For Your Identity/Biometrics Firm

For better or worse, I write my own content. If I’m going to write yours, then I should write mine.

So I’m always amused when I receive pitches to write for the Bredemarket blog. Invariably these pitches do NOT mention:

  • Biometrics. If they’re going to write identity/biometrics content, I want to know their credentials.
  • The seven questions. Or any details of how they work.
  • Wildebeests. Enough said.

By Danijel Mihajlovic – https://thenextcrossing.com/wildebeest-migration-kenya, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=96024366

But a recent pitch excelled in its, um, genericism. Here’s the relevant part:

I run a white-label marketing company and am reaching out to ask if you need help with content creation? I work with several other marketing agencies on campaigns like Airbnb’s.

I’m not sure how Bredemarket relates to Airbnb, but it really doesn’t matter because they have worked on campaigns LIKE Airbnb. So I do not know what they’ve done. (Although ghostwriters have this problem.)

Ghostwriters like me. But I’ve never worked for companies like Airbnb.

I recently sent out a mailing that was hopefully much more targeted. I knew my hungry people (target audience), so even though it was a mass mailing (OK, not “mass”), it was relevant.

If you didn’t receive the mailing, you can view the repurposed version here.

Contact Bredemarket if you need content that benefits from my 29+ years of identity/biometrics experience.

Are My 15 Second Videos Too Long?

You’ve probably noticed that I’ve created a lot of Bredemarket videos lately.

But…

Even Bredemarket’s “short” 15 second videos may be TWICE AS LONG as they should be.

The Microsoft 8 second study

In 2015, Time magazine reported on the results of a Microsoft study:

Researchers in Canada surveyed 2,000 participants and studied the brain activity of 112 others using electroencephalograms (EEGs). Microsoft found that since the year 2000 (or about when the mobile revolution began) the average attention span dropped from 12 seconds to eight seconds.

As many noted, a goldfish’s attention span is 9 seconds.

Celestial eye goldfish image public domain.

Some argue that the 8 second attention span is not universal and varies according to the task. For example, a 21 minute attention span has been recorded for drivers. If drivers had an 8 second attention span, we would probably all be dead by now.

But watching a video is not a life-or-death situation. Viewers will happily jump away if there’s no reason to watch.

So I have my challenge.

Ironically, I learned about the 8 second rule while watching a LinkedIn Learning course about the 3 minute rule. I haven’t finished the course yet, so I haven’t yet learned how to string someone along for 22.5 8-second segments.

Little 15…Second Reels

Last week I created two promotional reels. You probably saw the reels for my identity/biometric services and Inland Empire services.

I wanted to share the latter on NextDoor, but that service wouldn’t accept the video.

Thinking the 45 second length was the issue, I decided to create a 15 second version of the Inland Empire video…and a 15 second version of the (50 second) identity/biometrics video while I was at it.

For those of you who would like to”a nice surprise…every once in a while.”

Identity/biometric.
Inland Empire.

By the way, I’m considering creating a new Inland Empire video…with an agricultural theme. (Fruits, not cows.)

Inland Empire Firms: Does Anyone Know Who You Are?

Inland Empire firms: does anyone know who you are?

Who can help your firm create content?

  • Blog posts?
  • Case studies?
  • White papers?
  • Social media?
  • Market and competitive analyses?

Contact Bredemarket: https://bredemarket.com/contact/

Bredemarket Inland Empire Services.

Identity/Biometric Firms: Does Anyone Know Who You Are?

Identity/biometric firms: does anyone know who you are?

Who can help your firm create content?

Who knows identity/biometrics:

  • Biometric modalities?
  • Verification and authentication factors?

Who can provide content:

  • Blog posts?
  • Case studies?
  • White papers?
  • Social media?
  • Market and competitive analyses?

I know who can help.

Contact Bredemarket: https://bredemarket.com/contact/

Bredemarket Identity Firm Services, July 2024.

22 Types of Content for Technology Firms

Technology marketers, do you need written content?

If you don’t use written content to communicate with your prospects and clients, save yourself some time and stop reading this.

But if you realize that written content is essential for prospect awareness, consideration, and especially conversion…

And if you need someone adept at creating a variety of written content, from blog posts and articles to case studies and white papers to smartphone application content and scientific book chapters…

Bredemarket can help.

Technology marketers, do you need written content?

I have created all of these types of content, plus internal content such as market/competitor analyses and proposal templates. And I can create this content for your company.

To address your content gaps today, talk to Bredemarket via my contact page, or book a meeting.

Bredemarket logo
Bredemarket marketing and writing services.

By the way, if you’d like nore information on the 22 types of content, read “The 22 (or more) Types of Content That Product Marketers Create.”