I previously used this tumbleweed image (public domain) in a November post. At the time I had just emailed people at a number of companies, but discovered that three of the companies had ceased to exist.
I wonder how many emails would bounce if I sent a new email tomorrow.
Are you giving your prospects the silent treatment? This could have adverse consequences.
You are the CMO, marketing leader, or other leader at an identity, biometric, or technology firm.
You’ve made the decision to work with Bredemarket to create your content, proposal, or analysis.
You’ve gone to the https://bredemarket.com/cpa/ page and scheduled a “Free 30 minute content needs assessment” with me on my Calendly calendar. We will talk via Google Meet.
You’ve answered the preliminary questions I asked in the meeting request, including:
Did you just get a strange email and want to talk about it NOW?
Blogs help you do that.
But how quickly?
On June 3 I received a strange email at 9:20 pm and blogged about it before 11:10 pm. To date that quickie post has enjoyed over 300 impressions on WordPress alone, and reactions there and on LinkedIn. Pretty good for a post that took less than two hours of work, including research.
Your mileage may vary depending upon your organization.
If you’re a solopreneur like me, you can get a blog out in minutes in an emergency.
I’m experimenting with more detailed prompts for generative AI.
If you haven’t noticed, I use a ton of AI-generated images in Bredemarket blog posts and social media posts. They primarily feature wildebeests, wombats, and iguanas, although sometimes they feature other things.
My prompts for these images are usually fairly short, no more than two sentences.
By the way, here is my prompt, which Google Gemini (Imagen 4) stored as “Eerie Scene: Sara’s Fake Bills.”
“Draw a realistic picture of a ghost-like woman wearing a t-shirt with the name “Sara.” She is holding out a large stack of dollar bills that is obviously fake because the picture on the bill is a picture of a clown with orange face makeup wearing a blue suit and a red tie. Next to Sara is a dead tree with a beehive hanging from it. Bees buzz around the beehive. A laptop with the word “HiveLLM” on the screen sits on the rocky ground beneath the tree. It is night time, and the full moon casts an eerie glow over the landscape.”
I didn’t get exactly what I wanted—the bills are two-faced—but close enough. And the accident of two-faced bills is a GOOD thing.
A lot of U.S. identity, biometric, and technology marketers like baseball. But some of you don’t know about the time that Paul Olden asked losing Dodgers manager Tommy Lasorda a now-infamous question, “What’s your opinion of [Dave] Kingman’s performance?” (Lasorda’s response—edited—can be heard here.)
(Incidentally, while the picture of Lasorda looks realistic, it is not. Imagen 4 generated it.)
But any of us who write online worry about our own performance, whether we publicly admit it or not.
Why do the wrong things enjoy stellar performance?
Take Becca Chambers, who like the rest of us wants to perform well, but observed:
“There’s a direct inverse relationship between how much time I spend on a post and how well it performs.”
It’s happened to Becca, it’s happened to me, and it’s probably happened to you. Chances are that this post and its social reshares will NOT reach tens of thousands of views, but my trivial observations about silly stuff will.
Similarly, this Bredemarket blog post that mentions both the Shipley Business Development Lifecycle and the ? and the Mysterians song “96 Tears” (geddit?) continues to rack up views week after week, having amassed over 3,000 views since its 2021 publication.
But in the end, do impressions matter? I constantly remind myself not to chase impressions, and to that end offered this comment on Chambers’ post:
“Depends upon how you measure “performance.”
“If you measure performance based solely on impressions, then you can realize great performance by random succinct thoughts on ghosting or the em dash or whatever.
“But if you measure performance by your paying consulting client saying that they liked your post on an obscure topic that only you and the client care about…then say what you need to say to your hungry people (target audience) and don’t worry about getting 20,000 impressions or 500 likes.”
And if we need any confirmation about the temporary nature of impressions, let’s look at Dave Kingman’s performance for the Chicago Cubs on May 14, 1978. “Three homers, 8 RBI, 3 runs, 4 hits, 1 walk, 13 Total bases.” Plus an uncountable number of expletives from manager Lasorda.
By 1981 Kingman was a New York Met.
What about your performance?
So how do you create content that truly matters to people who will buy from you? By asking yourself some important questions and then developing the content.
And if you’re an identity, biometric, or technology firm that needs help to get content out now (rather than never), talk to Bredemarket. Not about bridges, but about your prospects. Book a free meeting: https://bredemarket.com/cpa/
My current clients realize the importance of a consistent presence, even without my help. They’re always reminding prospects of the benefits of their solutions.
Some of my former clients and non-clients never grasped that importance.
That’s NOT breaking news.
That’s why they are former clients and non-clients; they didn’t need me, or anyone else. One last blogged in February…February 2024. Wonder how many new prospects found THAT company today?
If you don’t want to escape the fate of anonymity, save time and stop reading here. If you want to escape this, read here…and better still, act by booking a meeting at https://bredemarket.com/cpa/
Technology marketers, do your prospects know who you are?
If they don’t, then your competitors are taking your rightful revenue.
Don’t let your competitors steal your money.
Before I tell you how Bredemarket can solve your technology company’s awareness problem, let me spill the secret of why I’m asking the question in the first place.
The wildebeest’s friend
Normally I don’t let non-person entities write Bredemarket content, but today I’m making an exception.
Sources.
My usual generative AI tool is Google Gemini, so I sent this prompt:
“What are the five most important types of marketing content to create for a technology software company?”
A little secret: if you want generative AI to supply you with 3 things, ask for more than that. Some of the responses will suck, but maybe the related ones are insightful.
In this case I only wanted ONE type of marketing content, but I reserve the right to “co-author” four more posts based upon the other responses.
Of the 5 responses from Google Gemini, this was the first:
“In-depth Problem-Solving Content (Think Blog Posts, White Papers, Ebooks): Your potential customers are likely facing specific challenges. Content that dives deep into those problems and offers insightful solutions (even if it doesn’t directly pitch your product) builds trust and positions you as a thought leader. Think “The Ultimate Guide to [Industry Challenge]” or a white paper on “Navigating [Complex Technical Issue].””
Now you see where I got the idea for the title of this post. Normally I shy away from bombastic words like “ultimate,” but this sage is going a little wild.
So the bot tells me that the most important type of marketing content for a technology software company is short-form or long-form problem-solving content.
Going meta
Let’s get a little meta (small m) here.
If your prospects don’t know who you are, create customer-focused content that explains how your company can solve their problems.
Solving problems.
Now let’s get meta meta.
If you need help creating this content, whether it’s blog posts, articles, white papers, case studies, proposals, or something else, Bredemarket can help you solve your problem.
Let’s talk about your problem and how we can work together to solve it. Book a free meeting via the https://bredemarket.com/cpa/ URL.
(All AI illustrations from Imagen 3 via Google Gemini, of course)
Content, proposal, and analysis (“CPA”) marketing and writing services.
But what in the heck does Bredemarket DO?
During the first 21 days of March, my biometric, identity, and technology clients received blog posts, an ebook, emails, a landing page, slides, a press release, a Request for Information (RFI) response, a process, and other things.
Can I help your firm? Let me know on my “CPA” page.
Bredemarket 