Identity/biometrics/technology marketing and writing services
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For the last several months Bredemarket has been blogging daily.
Until now.
Today I’m taking a Sunday blogging nap. (Not to be confused with an Instagram nap.)
Whoops…guess I didn’t.
Well, as long as I’m here, I will share a video for your Sunday viewing pleasure.
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If this reads odd, there’s a reason.
Imagine a Chief Marketing Officer sitting at her desk, wondering how she can overcome her latest challenge within three weeks.
She is a CMO at a biometric software company, and she needs someone to write the first two entries in a projected series of blog posts about the company’s chief software product. The posts need to build awareness, and need to appeal to prospects with some biometric knowledge.
So she contacts the biometric product marketing expert, John E. Bredehoft of Bredemarket, via his meeting request form, and schedules a Google Meet for the following meeting.
At the scheduled time she joins the meeting from her laptop on her office desk and sees John on the screen. John is a middle-aged Caucasian man with graying hair. He is wearing wire-rimmed glasses with a double bridge. He has a broad smile, with visible lines around his eyes and mouth. His eyes are brown and appear to be looking directly at the camera. He is wearing a dark blue collared shirt. While his background is blurred, he appears to be in a room inside his home, with a bookcase and craft materials in the background.
After some pleasantries and some identity industry chit chat, John started asking some questions. Why? How? What? Goal? Benefits? Target audience (which he called hungry people)? Emotions? Plus some other questions.
They discussed some ideas for the first two blog posts, each of which would be about 500 words long and each of which would cost $500 each. John pledged to provide the first draft of the first post within three calendar days.
After the call, the CMO had a good feeling. John knew biometrics, knew blogging, and had some good ideas about how to raise the company’s awareness. She couldn’t wait to read Bredemarket’s first draft.
If you are in the same situation as the CMO is this story, schedule your own meeting with Bredemarket by visiting the https://bredemarket.com/mark/ URL and filling out the Calendly form.
Remember how I warned you that this post was going to read odd? In case you’re wondering about the unusual phrasing—including a detailed description of what I look like—it’s because I fed the entire text of this blog post to Google Gemini. Preceded by the words “Draw a realistic picture of.” And here’s what I got.
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Publish that blog post now. Why wait?
Unless you have no intention of ever publishing anything. If that’s the case, it would be a waste of your time to read another word of THIS blog post.
OK, who is left?
Maybe there’s another reason you didn’t publish that blog post yet.
Perhaps you never wrote the blog post in the first place.
If that’s your problem, I will now provide you with the Bredemarket 42 step process to generate that blog post.
I kid, of course. You only need two steps.
Bredemarket is expert at both asking and acting, equipping my clients to get the right message out and to do it now.
Not six months from now.
After all, I’m incentivized to perform your marketing writing with both accuracy and speed. I want your approval…and your revenue.
So go to my “Content for tech marketers” page, read about Bredemarket’s services, and book a free 30 minute meeting with me to discuss your content needs.
Content for tech marketers: https://bredemarket.com/mark/
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Do I deserve to be called out for that last post?
As a reminder, I said:
“But if I could offer a marketing word of advice to TPRM firms, the “we are better than legacy TPRM firms” message has jumped the shark. EVERYONE is better than legacy TPRM firms these days; you are nothing new. No one is completely manual any more. It’s like comparing a Tesla to a bicycle. Or any basketball team to the Washington Generals.”
But has my own messaging jumped the shark?
Such as my oft-repeated claim that some firms aren’t creating current content…and therefore need my help?
Who are these mythical companies?
But then I ran into one (TO) that last blogged on June 18.
And another (AD) that last blogged on June 4.
And another (HM) that last blogged on March 24.
And there are probably others that haven’t blogged in 2025…but I haven’t heard about them.
If you’re a TPRM or other technology firm, Bredemarket can help you generate content. Assuming you want people to know about you. Contact me.
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Tech CMOs want to move their prospects to act and buy world-changing offerings (products or services) from their firms…and I want to move my tech CMO prospects to act and buy marketing and writing services from Bredemarket. So tech CMOs, I definitely feel your pain. But how can you move your prospects…and how can I move you?
In my recent post about converting an end customer interview into a case study, I discussed a “problem, solution, results” simple case study outline.
Justin Welsh just discussed the same thing, but with better words.
“I copy/pasted a spreadsheet of over 100 posts I’ve written that created real impact for my readers into ChatGPT, and I found a pattern:
“Specific struggle + specific transformation = lasting change
“Not some vague tension. Not a generic transformation. Specific moments where everything shifted.”
Of course the dozen case studies I ghostwrote for my client were implicitly specific. But it’s helpful to make that word “specific” explicit.
You see what I did there. Well, as much as I could while preserving my ghostwriter status and my client’s anonymity.
This section of the blog post is specifically addressed to tech CMOs and other marketers. The rest of you can skip this part and watch this entertaining video instead.
Now I know I’ve loaded this post with links to previous Bredemarket content that addresses the…um…specific topics in much more detail. Maybe you clicked on the links, or maybe you didn’t. I will find out.
But if you are ready to move forward, this is the one link you need to click. (“Now you tell me, John!”) It lets you set up a meeting with Bredemarket to discuss your specific needs.
In addition to client work, Bredemarket performs a ton of self-promotion.
For example, over the last three months I have published at least one Bredemarket blog post each day.
I charge clients $500 for the average blog post.
What if I charged MYSELF $500 per blog post?
But ignore that part. What if I made $500 for every self-promotional blog post I wrote?
I’d be sitting pretty.
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Unless you’re in the surveillance industry, surveillance sounds like a dirty word. I once knew an identity/biometric CEO who forcefully declared that HIS company would NEVER work in the surveillance industry.
But as Goddard Technologies notes, surveillance can be useful even if you’re NOT chasing bad people.
But before I describe how, I’m going to reveal my age.
Let’s talk about a singer who went by the name Rockwell. This was supposedly to conceal the fact that his last name was Gordy (he is Berry’s son). But he didn’t really conceal the fact that one of the uncredited backup vocalists on his wonderful one hit was a man named Michael Jackson. This was in the 1980s, when Michael Jackson was kinda sorta popular. OK, now do you remember the song?
This excerpt from the lyrics provides the sinister tone of the song:
People call me on the phone, I’m trying to avoid
But can the people on TV see me, or am I just paranoid?
But that was the 1980s, when there was always a person in the surveillance loop. Even if there was a video camera hidden in Rockwell’s shower, some person was looking at the feed.
Things have changed.
Now non-person entities (NPEs) are no longer the stuff of science fiction, and they can do things that only humans could do 40 years ago.
Sandra Krombacher shared one example from a LinkedIn article by Jon Kaplan of Goddard Technologies.
Kaplan’s theme:
“While much of the attention has gone to robots that do something (cleaning, welding, lifting), there’s a quieter, equally important shift happening: the rise of robots that observe.”
But what do they observe?
“These robots navigate environments, gather data, and report back. Think of them as mobile sensors with wheels, legs or propellers that identify open doors, check for damage, verify inventory, or confirm environmental conditions.”
Kaplan then notes that there are human beings that perform similar tasks, and that therefore these observer bots “align with how many industrial jobs actually work.” After the observations are collected, then humans—or perhaps other bots—can act upon the observations.
Does this affect how you perceive non-person entities? How do you feel about non-person entities that merely collect data for others to act? This is technically “surveillance,” but it could potentially reduce costs, increase profits, or even save lives.
Jon Kaplan used a LinkedIn article to tell his story about Goddard Technologies’ activities with observing robots.
But maybe your firm has your own story to tell.
Why haven’t you written a LinkedIn article about your product? This lets you reach B2B prospects who are more likely on LinkedIn than on TikTok. In fact, I wrote a LinkedIn article about LinkedIn articles. (I wrote it so long ago that I only asked my clients six questions rather than seven questions.) And I’ve also written LinkedIn articles for Bredemarket clients.
Do you need help in writing that LinkedIn article that tells the world about your product? Maybe you could become one of my clients, since I help create content for tech marketers. Contact me.
Bredemarket’s latest writings on
If you can use my services in any of these areas, book a free 30 minute content needs assessment and talk to Bredemarket. https://bredemarket.com/mark/
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Abraham Lincoln reportedly said that “A man’s legs must be long enough to reach the ground.”
Whatever it takes.
Regarding your hungry people (target audience), Kristina God wrote:
“You’re not annoying people when you tell them about your offer (behind the paywall), you’re reminding busy humans.”
As someone who sells to people who sell, I reflected on what Kristina said:
“Reading Kristina reminds me that there is a difference between BUSY and TOO BUSY.
“Prospects who are too busy won’t convert.
“Those who are busy may.”
And reminded myself that while “too busy” people aren’t hungry, “busy” people still need to stop to eat to fill that gaping hole in their stomachs.
And possibly in their content.
Do YOU have a content black hole?
Let Bredemarket help you take the blindfolds off. We can work together to fill your content black hole with blogs, articles, case studies, white papers, and other written words that make your prospects stop and eat.
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Bredemarket