Category Archives: Uncategorized

The positive (?) correlation between consulting success and meeting count

If you saw my post from December 6, I mentioned that I have a scheduling conflict at the time of Jay Clouse’s Friday, December 17 Annual Planning Workshop. In my time zone, the workshop takes place between 7:00 am and 9:00 am, and I have a meeting during part of that time.

Come to think of it, I also have a meeting conflict at that time on Thursday, December 16.

And on Monday, December 20.

And a bunch of other days.

On Monday, December 6, I started a (non-identity) proposal consulting contract that will require a significant number of hours until the proposal is submitted on approximately Tuesday, January 25.

This is by far the biggest consulting contract that I have ever landed. I’d throw a party for myself, but I’m pretty busy. Between this proposal consulting contract, my other continuing consulting work, end of year health care enrollment. and other tasks, I can’t exactly party all the time.

No this, isn’t a selfie. For one, I’ve never owned leather pants. Fair use, https://en.wikipedia.org/w/index.php?curid=14872497

The “significant hours” that I’m spending on this particular proposal are roughly equivalent to the hours that I spent every week as an employee before I started consulting.

Actually, it’s not exactly the same as being an employee. For example, there won’t be a holiday party this month attached to this consulting gig. (Although because of budget cuts, my former employer had stopped the annual holiday parties anyway.)

This proposal contract has one big similarity to my former employee lifestyle.

A ton of meetings.

Now I’ve had meetings for my other consulting gigs, but for most projects there’s only one or two meetings for the entire project.

I’m only a week into this consulting gig, and I’m already averaging three meetings per day.

Not representative of my meetings, which take place online rather than in an oval shaped office. By Series: Reagan White House Photographs, 1/20/1981 – 1/20/1989Collection: White House Photographic Collection, 1/20/1981 – 1/20/1989 – https://catalog.archives.gov/id/12013683, Public Domain, https://commons.wikimedia.org/w/index.php?curid=92513242

None of these thrice-daily meetings lasts longer than an hour, and I bet that some of you have many more than three meetings per day. But the meeting time does add up.

Luckily I organize a number of these meetings myself, so I can ensure that my meetings never last longer than an hour.

(I don’t like meetings. The best person to arrange a meeting is a person who doesn’t like meetings. Such a person will get the meeting business done as soon as possible, before people fall asleep or run away screaming in agony.)

And the two people who (so far) have arranged the remainder of my meetings for this proposal project feel the same way.

Now I can’t guarantee that all of the meetings for this proposal will be short and sweet, and in fact expect that the meetings between Christmas and New Year’s may be longer than an hour. (Yes, meetings between Christmas and New Year’s. It’s proposal work.)

But at least the meetings keep me out of trouble.

By http://bp0.blogger.com/_S3pmq_z7OmM/RtBWfNYSsMI/AAAAAAAAAd0/sjmU7H1H0qM/s1600-h/rick_james-super_freak_s.jpg, Fair use, https://en.wikipedia.org/w/index.php?curid=20057448

Bredemarket’s three goals for 2022 (the 12/6/2021 5:35 pm edition)

It’s goal time again.

But before setting goals for 2022, let’s take a look back.

How did I do in 2021?

Long-time readers will recall that as of January 8, 2021, I had five (actually six) goals for Bredemarket. So how did I do?

Goal 1: Help my clients to communicate and reach (and understand) their goals. Accomplished, and I got better at this over the year after I developed an intake form to look at my clients’ overall goals, benefits, and target audiences.

Goal 2: Pursue multiple income streams. Mostly accomplished, including income streams from new sources, although I’m still working on the local income stream.

Goal 3: Pursue multiple communication streams. Mostly accomplished, including a new LinkedIn showcase page, a new Instagram account, and a budding commitment to video. The podcast isn’t as active as it could be, though.

Goal 4: Eat my own iguana (actually wildebeest) food. Accomplished in a variety of ways, including submitting my own Request for Information (RFI) responses on behalf of Bredemarket.

Goal 5: Have fun. Accomplished (perhaps too much). I’m not sure how many people enjoy the YouTube music videos that are appended to more and more of my posts these days.

Goal 6: Be prepared to change. Accomplished so far, as I’ve rolled with the changes that took place in 2021.

But am I prepared for perhaps even greater changes in 2022?

What will I do in 2022?

The first tweak that I made to my goals for next year is that I’m defining fewer of them. I recently heard a suggestion that it’s best to only set two or three goals, rather than a slew of goals. Therefore some of my older goals, such as “have fun” and “be prepared to change,” are going to fall by the wayside.

The second tweak that I made is to make the goals SMARTer. While my 2021 goals were time-bound, they lacked specificity or measurability.

The third tweak…well, you’ll see it in a minute.

So what will I do in 2022?

Goal 1: Realize Bredemarket revenue from biometrics/identity, technology, and local business clients, as well as one other category to be determined. This goal encourages me to continue to realize biometrics/identity and technology revenue, start to realize local revenue, and to pursue revenue from a source that I haven’t even thought of yet.

Now the person who suggested that a business should only set two or three goals also stated that the business should define steps to realize each of these goals. I’m not going to share these steps here, in part because I haven’t figured then out yet. But I’m going to need to pursue some specific actions to continue established business and start new business.

And I obviously can make this goal smarter by targeting specific revenue amounts, which I’ve done in Goal 3.

Goal 2: Establish Bredemarket as a recognized authority in its market segments. Now I’m not talking about self-proclamation here (I’ve already done that for biometric content marketing and biometric proposal writing; I’m talking about having others recognize me in some substantive way. References from others are more powerful anyway.

Again, I need to figure out how to do this, and may even need to revise the goal to make it SMARTer once I figure this out.

Goal 3: This one’s a secret. I’ve set another goal that I’m not sharing publicly, but that clearly fits the SMART criteria. Now I have to see if I can do it.

OK, my goals are set. (Unless I change them.) Let’s see if I can meet them.

But if YOU need more robust goals…

If you think that my goal-setting process is too simple for you, and you would like to commit to a more robust process with annual and quarterly goals, as well as definition of the tasks that will help you accomplish the goals, you might want to sign up for Jay Clouse’s Annual Planning Workshop on Friday, December 17.

I will not be joining you, however. Not because I don’t think Jay Clouse’s workshops are of value; they certainly are (I created action items after attending his Invisible Selling workshop).

I won’t be joining you because I have a scheduling conflict.

(I may say more about my scheduling conflict in a future post.)

Livin’ on the edge (improving video analytics efficiency)

During the last few years of my corporate career, I became involved in video analytics. While there is some overlap between video analytics and biometrics, video analytics is somewhat broader because it not only identifies individuals (via incorporation of facial recognition), but can also count people (for example, to enforce COVID capacity limits), or identify objects (for example, a particular backpack of interest that could contain an explosive device).

FBI. From https://www.cbsnews.com/pictures/boston-bombing-suspects/16/

Because video analytics involves video rather than still images, there’s much more data that has to move from the cameras to the processing servers. For this reason, some video analytic applications take advantage of edge computing, where the analysis happens right at the edge device, removing the need to clog network bandwidth with complete video feeds.

Perhaps the edge devices only isolate the video of interest and send it off for processing. Or perhaps all of the processing takes place at the edge device.

Fair use, https://en.wikipedia.org/w/index.php?curid=6941679

However, as biometric and video analytics provider NEC has noted, there is a cost to edge computing.

[B]ecause cooling is difficult to manage and electricity consumption is restricted in edge devices, high-performance processors such as GPUs used in high-performance servers are not available, and processing capacity is constrained.

From https://www.nec.com/en/press/202112/global_20211201_01.html

NEC is developing a solution to address this processing capacity constraint.

Application of NEC’s newly developed gradual deep learning-based object detection technology enables efficient, high-speed, and high-precision detection of subjects from a large amount of images, even in an edge device with limited processing capacity, and enables simultaneous processing of images from multiple cameras in real time.

From https://www.nec.com/en/press/202112/global_20211201_01.html
From https://www.nec.com/en/press/202112/global_20211201_01.html

One benefit of using software to perform the necessary calculations is that it lessens the need to upgrade hardware. As NEC and other video analytics providers well know, many organizations have already invested a lot of money in their camera systems, and would prefer software that operates with the current hardware, rather than obtaining software that requires a complete hardware replacement.

NEC’s new software isn’t available yet, but the company aims to commercialize it in 2022.

And now for the music video that is at best tangentially related to NEC’s technology advance. (And no, I don’t know if NEC’s facial recognition technology has been tested with masking of one side of the face.)

From https://www.youtube.com/watch?v=7nqcL0mjMjw

DNA mixture interpretation outside of the forensic laboratory? Apparently not yet.

(Part of the biometric product marketing expert series)

The National Institute of Standards and Technology has published a draft report entitled DNA Mixture Interpretation: A Scientific Foundation Review.

As NIST explains:

This report, currently published in draft form, reviews the methods that forensic laboratories use to interpret evidence containing a mixture of DNA from two or more people.

From https://www.nist.gov/dna-mixture-interpretation-nist-scientific-foundation-review

The problem of mixtures is more pronounced in DNA analysis than in analysis of other biometrics. You aren’t going to encounter two overlapping irises or two overlapping faces in the real world. (Well, not normally.)

By Olli Niemitalo – Own work, CC0, https://commons.wikimedia.org/w/index.php?curid=18707318

You can certainly encounter overlapping voices (in a recorded conversation) or overlapping fingerprints (when two or more people touched the same item).

From https://fingerprintindividualization.blogspot.com/2016/07/pattern-interference-in-fingerprint.html

But there are methods to separate one biometric sample from another.

It’s a little more complicated when you’re dealing with DNA.

Distinguishing one person’s DNA from another in these mixtures, estimating how many individuals contributed DNA, determining whether the DNA is even relevant or is from contamination, or whether there is a trace amount of suspect or victim DNA make DNA mixture interpretation inherently more challenging than examining single-source samples. These issues, if not properly considered and communicated, can lead to misunderstandings regarding the strength and relevance of the DNA evidence in a case.

From the Abstract in https://doi.org/10.6028/NIST.IR.8351-draft%C2%A0

As some of you know, I have experience with “rapid DNA” instruments that provide a mostly-automated way to analyze DNA samples. Because these instruments are mostly automated and designed for use by non-scientific personnel, they are not able to analyze all of the types of DNA that would be analyzed by a forensic laboratory.

Therefore, this draft document is silent on the topic of rapid DNA, despite the fact that co-author Peter Vallone has years of experience in rapid DNA.

I am not a scientist, but in my view the absence of any reference to rapid DNA strongly suggests that it’s premature at this time to apply these instruments to DNA mixtures, such as rape cases in which both the assailant’s and the victim’s DNA are present in a sample.

Granted, there may be rape cases in which the DNA of the assailant may be present with no mixture.

You have to be REALLY careful before claiming that rapid DNA instruments can be used to wipe out the backlog of rape test kits. However, rapid DNA can be used to clear less complicated DNA cases so that the laboratories can concentrate on the more complex cases.

96 Smiles: All about the Shipley Business Development Lifecycle

And when the sun comes up
I’ll be on top

? and the Mysterians, “96 Tears.” From https://genius.com/And-the-mysterians-96-tears-lyrics

I carved out some time late Wednesday morning to take a look at a book that I acquired back in late October.

The book is the 2019 edition of the Shipley Business Development Lifecycle Guide, which I won at a raffle at the APMP Western Chapter Training Day. (And yes, I won it in the presence of my SMA colleagues. But hey, good information comes from a variety of places.)

From https://empower.shipleywins.com/products/shipley-business-development-lifecycle-guide.

Now even though this book has a 2019 date, I’ve been familiar with the Shipley Business Development Lifecycle for a long, long time.

The first part of the Shipley Business Development Lifecycle. From http://sbdl.shipleywins.com/.

In fact, it was my late 1990s exposure to the Shipley lifecycle that prompted me to LEAVE proposals (the first time).

Let me explain.

As the Shipley Business Development Lifecycle points out, in the ideal world there are a number of proposal preparation steps that take place BEFORE a Request for Proposals (RFP) is issued. In this ideal world, the following conversation would take place after final RFP release:

Well, the RFP just dropped, and it’s almost exactly what we expected. A few tweaks in the interface requirements, but everything else is identical to our mockup. So we can just polish our previous plans, perform several more sanity checks, and win this!

It’s no surprise that sometimes situations are NOT ideal, and perhaps this conversation may take place instead:

Hey, our customer just released an RFP for a new system. I had no idea that they were going to release an RFP this year. Well, we’ve been the incumbent for years, and the people using our software seem to like us. I think. I don’t know the person who actually released the RFP, but my cousin’s brother-in-law knows him. As long as we come in with the lowest price, we’re certain to win this!

Obviously (or hopefully) most RFP releases are somewhere between these two extremes. But it got me thinking: what would it be like to move to the left on the Shipley timeline and participate in the pre-RFP release activities?

I ended up becoming a product manager, and later in my career (after a second stint in Proposals) became a strategic marketer and corporate strategist. But even in these other positions, I continued to dabble in proposals, primarily as a subject matter expert.

So I was already somewhat familiar with the contents of the Shipley guide, but now I had the entire guide in my hands. (I think I had a Shipley book twenty years ago, but I no longer have it.) This allowed me to review the contents at my leisure.

By Amin – Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=64270513

OK, maybe not THAT relaxed. My eyes have to be open, for one thing. (And certain paper products belong in the bathroom, not the living room.)

One nice thing about the printed guide: rather than numbering all the steps sequentially from 1 to 96, they are numbered within each phase. The steps in Phase 0 (Market Segmentation) are numbered from 0.1 to 0.6, the steps in Phase 1 (Long-Term Positioning) from 1.1 to 1.6, and so forth.

The lifecycle is much less imposing that way. If you tell management that you want to implement a 96-step process to win a customer, management will probably tell you to take a hike. (Even Martin Luther didn’t write 96 theses.) A 7-phase process is more palatable. (Marketing!)

After Phases 0 and 1, the Shipley Business Development Lifecycle contains 5 other phases:

Phase 2, Opportunity Assessment8 steps
Phase 3, Capture/Opportunity Planning15 steps
Phase 4, Proposal Planning31 steps
Phase 5, Proposal Development18 steps
Phase 6, Post-Submittal Activities12 steps
The final five (of seven) phases in the Shipley Business Develoopment Lifecycle.

The proposal planning phase (Phase 4) deserves a mention, since this is the phase in which Shipley practitioners outline the proposal, draft the executive summary, and update the winning price…all before the RFP is issued.

Obviously you have to know your customer really well to do all of that in advance, and if you don’t know your customer, your competitor probably already does.

Needless to say, I’m not going to duplicate the entire book here; it’s copyrighted, after all. But I do want to highlight the final step in the process, which is either step 6.12 or step 96 depending upon how you number things.

Hold a victory party (win or lose), including review teams.

By Libertinus – https://www.flickr.com/photos/libertinus/5807760586, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=15581827

Actually, you can tailor this step and hold TWO victory parties: one to celebrate that you got the proposal out the door, and a second if you win the contract.

Regardless of how many victory parties you actually hold, be sure to invite all of the contributors. It’s in your self-interest to do so.

Contributors who feel appreciated are more inclined to support subsequent proposal efforts.

Shipley Associates, Shipley Business Development Lifecycle Guide (2019 edition), page 82.

So that’s a few highlights. I only got a chance to look at a portion of the book on Wednesday morning, but it contains a wealth of valuable information for proposal managers/writers AND capture managers AND strategic marketers, corporate strategiests, and product managers.

Enough to make you happy so that you don’t cry. (I couldn’t leave this out.)

The other public safety agencies that we sometimes forget

I’ve been working with law enforcement agencies for a long time now, and have interacted with several federal law enforcement agencies, a number of state agencies, and a number of county/parish/city agencies.

(I really shouldn’t do this again. I really shouldn’t do this again. I really shouldn’t do this again.)

In fact, as Ed McMahon would say, those interactions mean that I have interacted with all of the levels of law enforcement in the United States.

By photo by Alan Light, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=3048124

And, as can be expected, Johnny Carson steps in to correct this mistaken assumption.

By Johnny_Carson_with_fan.jpg: Peter Martorano from Cleveland, Ohio, USAderivative work: TheCuriousGnome (talk) – Johnny_Carson_with_fan.jpg, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=12750959

Because, you see, there are other law enforcement agencies in the United States that are outside of the jurisdiction of the states.

By Presidentman – Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=81296942

Forensic Magazine recently reminded us of this in its article “DOJ Gives Nearly $1 M to NamUs to Support American Indians, Alaska Natives Cases.” But before I get into these other law enforcement agencies, let’s look at why the National Missing and Unidentified Persons System (NamUs) work with Native Americans is important.

“Our research tells us that American Indians and Alaska Natives experience violence at rates well above those of many other groups, a disparity that is sadly reflected in reports of missing and unidentified Native Americans,” said Jennifer Scherer, Acting Director of the National Institute of Justice, the division of the Justice Department’s Office of Justice Programs that manages NamUs.

So about a million dollars is going to the NamUs system. But like other federal systems, the DOJ doesn’t work alone.

Since 2017, NamUs staff have provided training and outreach to American Indian and Alaska Native communities through more than 50 events and webinars. To encourage tribal law enforcement participation…

Allow me to pause right here.

Yes, there are over 200 tribal law enforcement agencies that are outside of the control of the states.

Tribally operated law enforcement agencies provide a broad range of public safety services. They respond to calls for service, investigate crimes, enforce traffic laws, execute arrest warrants, serve process, provide court security, and conduct search and rescue operations. 

So let’s go back to NamUs and see how it works with these agencies.

To encourage tribal law enforcement participation, the NamUs system is pre-loaded with information on more than 300 federally-recognized tribal law enforcement agencies so officers can quickly access cases and share information. 

(Over 200, over 300, we’ll figure the real number out later.)

In many cases, the relevant federal agencies merely operate as clearinghouses so that tribal, state, or other agencies can seamlessly work together to solve crimes. Because crime often crosses state (or reservation) borders, this collaboration is crucial. It lets the relevant law enforcement agencies achieve their common purpose:

…to increase the chances of case resolution.

The difference between biometrics and biometrics

(Part of the biometric product marketing expert series)

By Dina Regine – https://www.flickr.com/photos/divadivadina/465006384/, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=8022602

We’ll get to Bob a little later. But let me start off by telling you something.

AAABWTCI.

That stands for “acronyms are a bad way to convey information.”

But you didn’t know that.

Many of us like to use acronyms to quickly convey information, but we need to remember that different people use acronyms in different ways.

For example, in my circles, people generally understand “FBI” to refer to the United States Federal Bureau of Investigation.

By I, Aude, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=2438142

But try telling that to the Faith Bible Institute, or to an employee of Frontier Booking International. (I’ll admit that the founder of the latter company, Ian Copeland, chose the company name deliberately. After all, his brother Miles founded I.R.S. Records, and their father worked for the Central Intelligence Agency.)

It’s best not to use acronyms at all and instead use full words. Because if you use full words, then (as Ed McMahon would say) you will ensure that EVERYONE knows exactly what you mean.

By photo by Alan Light, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=3048124

Allow me to play the Johnny Carson role and say that Ed was WRONG.

By Johnny_Carson_with_fan.jpg: Peter Martorano from Cleveland, Ohio, USAderivative work: TheCuriousGnome (talk) – Johnny_Carson_with_fan.jpg, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=12750959

After all, the great English philosopher Robert Plant (I told you we’d get to Bob eventually) noted,

“You know sometimes words have two meanings.”

“Stairway to Heaven.” https://genius.com/Led-zeppelin-stairway-to-heaven-lyrics

Take the word “biometrics.” In my circles, people generally understand “biometrics” to refer to one of several ways to identify an individual.

By Dawid Weber – Praca własna, CC BY 3.0, https://commons.wikimedia.org/w/index.php?curid=102148689

But for the folks at Merriam-Webster, this is only a secondary definition of the word “biometrics.” From their perspective, biometrics is primarily biometry, which can refer to “the statistical analysis of biological observations and phenomena” or to “measurement (as by ultrasound or MRI) of living tissue or bodily structures.” In other words, someone’s health, not someone’s identity.

From https://www.biometricsociety.org/home

Fun fact: if you go to the International Biometric Society and ask it for its opinion on the most recent FRVT 1:N tests, it won’t have an answer for you.

The terms “Biometrics” and “Biometry” have been used since early in the 20th century to refer to the field of development of statistical and mathematical methods applicable to data analysis problems in the biological sciences.

Recently, the term “Biometrics” has also been used to refer to the emerging field of technology devoted to the identification of individuals using biological traits, such as those based on retinal or iris scanning, fingerprints, or face recognition. Neither the journal “Biometrics” nor the International Biometric Society is engaged in research, marketing, or reporting related to this technology. Likewise, the editors and staff of the journal are not knowledgeable in this area.  

From https://www.biometricsociety.org/about/what-is-biometry

This can confuse people when I refer to myself as a biometric proposal writing expert or a biometric content marketing expert. I’ve been approached by people who wanted my expertise, but who walked away disappointed that I had never written about a clinical trial.

Despite this, there are some parallels between biometrics and biometrics. After all, both biometrics and biometrics take body measurements (albeit for different reasons), and therefore some devices that can be used for biometry can sometimes also be used for identification, and vice versa.

But only sometimes. Your run-of-the-mill optical fingerprint reader won’t contribute to any medical diagnosis, and I’m still on the fence regarding whether brain waves can be used to identify individuals. I need a sample size larger than 50 people before I’ll claim brain waves as a reliable biometric.

Of course, a biometric device such as an Apple Watch can not only measure your biometrics, but also your geolocation, which is another authentication factor.

By iOS, Fair use, https://en.wikipedia.org/w/index.php?curid=33398892

Technological rapidity and #COVID19 #Omicron responses

So I took almost a week off from “bredemarketing,” but it’s not like anything happened.

Well, except for a new COVID-19 variant and the attending travel shutdowns and other changes.

From https://www.who.int/health-topics/coronavirus

And now people are wondering when Omicron will hit the United States. Frankly, it’s probably already here.

But as we become more familiar with things, and as our technology improves, our responses are quicker.

Take this Thermo Fisher Scientific press release.

Thermo Fisher Scientific Inc. (NYSE:TMO)…today confirmed that its polymerase chain reaction (PCR) TaqPath COVID-19 Combo Kit*, and TaqPath COVID-19 CE-IVD RT-PCR Kit*, which test for the presence of SARS-CoV-2, are not impacted by the emerging B.1.1.529, or Omicron variant, enabling accurate test results.

https://thermofisher.mediaroom.com/2021-11-29-Thermo-Fisher-Scientific-Confirms-Detection-of-SARS-CoV-2-in-Samples-Containing-the-Omicron-Variant-with-its-TaqPath-COVID-19-Tests

That’s quick.

But test results are one thing; minimization of harm is another.

Moderna is already at work on a treatment to address the Omicron variant. Within the next few weeks, he said the company will know whether the new strain will require an altogether new vaccine, a specially formulated booster, or simply a higher dose of vaccines currently available.

From https://www.newsweek.com/moderna-estimates-weeks-before-omicron-vaccine-resistance-understood-variant-spreads-1653983

Considering how long it took to develop the first vaccines (which were already developed at a breakneck pace), that’s quick also.

FindBiometrics didn’t find THIS biometric

On Monday, FindBiometrics posted its annual “year in review” survey of biometrics professionals, asking a number of questions.

FindBiometrics asked about face and finger, the most commonly used biometric modalities. But there were also questions that touched upon voice biometrics, behavioral biometrics, and several other biometric modalities.

You could echo the late Ed McMahon and say that FindBiometrics covered EVERY meaningful biometric modality in its 2021 year in review survey.

By photo by Alan Light, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=3048124

Allow me to play the Johnny Carson role and say that Ed was WRONG.

By Johnny_Carson_with_fan.jpg: Peter Martorano from Cleveland, Ohio, USAderivative work: TheCuriousGnome (talk) – Johnny_Carson_with_fan.jpg, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=12750959

Or let me play the role of Steve Jobs and say that there’s ONE MORE THING.

By mylerdude – Flickr, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=182423

So, what did FindBiometrics miss in its year in review? Only the “one more thing” that will revolutionize law enforcement forever.

Two announcements that changed law enforcement booking (in some states, anyway)

By Mauroesguerroto – Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=35919357

I’ve written about rapid DNA before (for example, after the Surfside building collapse). Rapid DNA is a process that automatically generates a DNA profile in less than two hours, as opposed to more manual-intensive procedures that could take much longer, especially when huge backlogs result in many months’ wait before DNA can be processed.

Rapid DNA cannot be used for every DNA application (commingled DNA is “an extremely critical challenge” and very difficult to process automatically), but there’s one instance in which DNA can technically be used, and that’s in the arrest/booking process.

By U.S. Immigration and Customs Enforcement (Department of Homeland Security) – http://www.ice.gov/news/galleries/index.htm#tab_stories, Public Domain, https://commons.wikimedia.org/w/index.php?curid=20745424

What if, at the same time that an arrested person provides the state with his or her fingerprints, the person also provides a DNA sample?

Then, at the same time that the fingerprints are searched against local, statewide, and national databases to verify the person’s identity and (via “reverse searches”) see if the person is responsible for additional crimes, the DNA can also be searched against various databases.

However, even in states that authorized DNA collection for some arrests, the U.S. Federal Bureau of Investigation wouldn’t allow rapid DNA profiles collected in a booking environment (as opposed to a crime laboratory) to be searched against its database.

Until February 2021.

Effective February 1, 2021, ANDE received approval from the FBI for its technology to be deployed in booking stations to support processing of DNA samples from qualifying arrestees and the automatic upload and searching of these DNA IDs against the National DNA Index System (NDIS). 

ANDE (formerly NetBio) is one of two manufacturers of rapid DNA systems. The other manufacturer, Thermo Fisher Scientific (formerly the independent company IntegenX), followed with its own announcement in July.

The U.S. Federal Bureau of Investigation (FBI) has approved Thermo Fisher Scientific’s Applied Biosystems RapidHIT ID DNA Booking System for use by law enforcement booking stations to automatically process, upload and search DNA reference samples from qualifying arrestees against the U.S. National DNA Index System (NDIS) CODIS database.

This means that today’s multimodal booking environments, which already support capture of friction ridges (fingerprints and palmprints), faces, and occasionally irises, can now also capture DNA.

Now I’ll grant that the continued expansion of mobile driver’s licenses to more states, as well as the final approval of the ISO/IEC 18013-5 standard, will have a greater impact on society at large. After all, the number of people with driver’s licenses is much larger than the number of people who get arrested. (Currently.)

But quadmodal booking biometrics deserves a mention. If we’re going to talk about quadmodal learning, let’s talk about quadmodal biometrics (finger, face, iris, DNA) also.

Maybe FindBiometrics will devote more time to DNA in its 2022 year in review.

OK, two MORE things

By the way, if you want more information about when the FBI authorizes rapid DNA and when it does not, as well as the standards that apply, check this page.

The FBI did not have anything to do with this video, which is tangential to the topic at hand, but I’m sharing it because Bob Mothersbaugh not only has a tasty guitar solo, but also a prominent singing part.

What are you creating in December to generate January sales?

How many of you are thinking about 2022?

By Anthony Quintano from Hillsborough, NJ, United States – Working New Years Eve Social Media for NBC, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=37961644

How many of you are ALREADY working toward accomplishing your 2022 goals?

I recently sent an email to someone…actually more than one email to more than one someone…that listed some of the things that some companies are already doing in November 2021 to ensure that they start 2022 on the right foot. I happen to know what these companies are doing, because Bredemarket is helping them to do these things.

  • 13 service descriptions
  • A library of standard RFP responses
  • Two case studies
  • Two statements of work
  • A response to an RFI
  • A white paper
  • An article featuring a technology partner
  • Analyses of NIST test results
  • An unsolicited proposal letter template
  • A pitch deck

As Bredemarket completes these projects (some of them are already completed), these companies are positioning themselves for increased business in 2022. Perhaps one of those two case studies, or that unsolicited proposal letter template, will help a company win a new customer.

What about your firm? What content does your firm need to get out your message?

Yes, it’s the town crier again. I like the guy. By Unknown author – postcard, Public Domain, https://commons.wikimedia.org/w/index.php?curid=7691878

November is almost gone, but there’s still time in December to prepare your 2022 content. And as your regular staff takes holiday vacations, perhaps a contractor may prove useful to you.

That’s where Bredemarket can help you. Whether you need a case study, a white paper, a proposal response, or something else (look at “what I do“), Bredemarket can provide you with that important holiday season assistance to get ready for 2022. If you can use Bredemarket’s assistance:

But as for me, I have a statement of work to write.