Author Archives: bredemarket

Marketing and writing services.

Tell Your Product’s Story With Bredemarket

Bredemarket helps tech marketers tell your product’s story.

5 employers and 20+ product marketing consulting clients have used my words.

I ask, then I act to showcase your tech product.

Book a free meeting to learn more: https://bredemarket.com/mark/

Tell your story.

Even in Images, Words Matter

As a wordsmith, it’s interesting to see how slight wording changes can affect…pictures.

Slight alterations in the wording of a Google Gemini prompt can cause dramatic changes in the resulting images. The final picture prompt included words such as “oversaturated” and “grandly.”

Realistic.
Realistic, grandly.
Hyper realistic, grandly.
Hyper realistic, grandly, oversaturated.

Icing Translations With Axon

The first paragraph of this Newsweek article is puzzling:

“Immigration and Customs Enforcement (ICE) no longer requires new recruits to take a five-week Spanish-language training program, according to the Department of Homeland Security (DHS).”

Until you get to the fourth:

“Axon, a company with a $5.1 million contract to provide Homeland Security with body-worn cameras, advertises that its latest body camera includes real-time “push-to-talk voice translation” in more than 50 languages.”

You may know Axon by its former name, TASER International. Needless to say, its product line has evolved.

Newsweek: https://www.newsweek.com/ice-immigration-spanish-language-new-recruits-2114110

Axon: https://www.axon.com/products/real-time-translation

(Picture from Axon)

Cracker Barrel (Lack of) Differentiation Part 2

Cracker Barrel’s homogenization is costing the company real money.

I previously discussed their removal of old-times decor from their restaurants.

But now they’re going all out.

For decades, Cracker Barrel has used this logo.

With the barrel and the you-know-what.

But I guess that isn’t “relevant,” so the company unveiled a new logo.

Without.

As someone noted on social media, the new logo removes the barrel and the…well, I shouldn’t go there.

So how did this attempt at relevancy play? According to CBS News, not well.

“Shares of Cracker Barrel fell as much as $8.74, or almost 15%, in Thursday trading, shaving as much as $194.6 million from the company’s market value. The stock regained some ground in early afternoon trading, with shares down $8.19, or 13.9%, to $50.84.”

Don’t mess with a good thing.

When Prospects Ask Technical Marketers the Tough Questions

Some technical marketers are expert at spinning soft fluffy stories about how their AI-powered toilet paper can cure cancer…which can be very persuasive as long as the prospects don’t ask any questions.

  • For example, let’s say you’re telling a Chick-fil-A in Kettering, Ohio that you’ll keep 17 year olds out of their restaurant. Are you ready when the prospect asks, “How do you KNOW that the person without ID is 17 years and 359 days old, and is not 18?”
  • Or let’s say you’re telling a state voter agency that you’ll enforce voter ID laws. Are you ready when the prospect asks, “How do you KNOW that the voter ID is real and not fake? Or that it is fake and not real?”

Be prepared to answer the tough questions. Expert testimonials. Independent assessments of your product’s accuracy. Customer case studies.

Analyze your product’s weaknesses. (And the threats, if you’re a SWOT groupie.)

And call in the expert help.

Stop losing prospects! Use Bredemarket content for tech marketers