Author Archives: bredemarket

Marketing and writing services.

Business Concerns Always Override Technology Concerns

The Institute for Defense and Government Advancement (IDGA) recently released some survey results. Now I don’t want to simply reproduce the results; go here to download your own copy of the report.

But I do want to say this.

“A large number” of IDGA survey respondents expressed concern about “Interagency information sharing.”

  • This is NOT a technology concern. The technologies exist to enable information sharing. For example, one of Bredemarket’s clients recently made the technological changes necessary to allow an application, designed to interface to agency A, to instead interface to agency B.
  • No, this is a business concern—or in this case a governmental concern. A matter of setting up the processes to allow Bob from agency A to exchange data with Judy from agency B. Even though Bob thinks that Judy is a bozo, and vice versa.

And while we’re on the topic…

If you’re worried about Big Government (the FBI and the CIA and the BBC, BB King, and Doris Day) (or INTERPOL and Deutsche Bank, FBI and Scotland Yard) combining all their information to entrap you, your fears may be difficult to realize. Yes, there are cases in which the agencies share data. But there are also cases where they don’t, because it’s in an agency’s interest to keep its data to itself.

Agencies usually ask the question “How can I GET the data from the Bureau of Stuff?” They normally don’t ask the question “How can I GIVE my data to the Bureau of Stuff?”

And that’s why agencies run into problems sharing data.

Dig It.
Computer World.

We Know All About You, Music Lover

This is the week that we celebrate how much companies in Sweden and elsewhere know about us.

Including estimated ages.

Which may or may not (I’m not telling) be as accurate as software that analyzes your face for age estimation.

And the companies gathering the data can then sell it to advertisers and others who use it in all sorts of ways.

It will be interesting to see the corporate messaging that I and other Spotify users will receive over the next few days.

“If you listen to Depeche Mode, perhaps our Medicare plans may interest you.”

KeyData Cyber Sums Up The Most Visible Change in NIST SP 800-63-4

As we all transition from version 3 of NIST SP 800-63 to the new version 4 (63 63A 63B 63C), Biometric Update has published an article authored by Dustin Hoff of KeyData Cyber, “Navigating the crossroads of identity: leveraging NIST SP 800-63-4 for business advantage.”

So what has changed?

“Perhaps the most visible change is the push for phishing-resistant authentication—methods like passkeys, hardware-backed authenticators, and device binding….This shift signals that yesterday’s non-phishing-resistant MFA (SMS codes, security questions, and email OTPs) is no longer enough because they are easily compromised through man-in-the-middle or social engineering attacks like SIM swapping.”

Iguana-in-the-middle. Google Gemini.

Hoff says a lot more about version 4, including tips of transitioning to the new NIST standard. Read Hoff’s piece here on Biometric Update.

What B2B Product Marketing CANNOT Do

For many B2B salespeople, this isn’t the holiday season. It’s the last month of Q4, and some are sweating.

Product marketing can’t help here. Maybe 17 months ago, but even the best conversion content can’t help in the next three weeks or less.

So start now to plan for success in 2026 and 2027. Talk to me about your content.

Stop losing prospects! Use Bredemarket content for tech marketers

Cool Ranch Can Kill: AI-powered, Human-verified False Gun Detection

Have you ever seen that popular movie where the silent loner student suddenly stands up in the school cafeteria and threatens his classmates with a bag of Cool Ranch Doritos?

I guess that movie hasn’t been made yet…but it could be.

“After football practice Monday night, Taki Allen chatted with friends outside Kenwood High School while munching on Cool Ranch Doritos. When he finished his snack he put the bag in his pocket. Minutes later, several police officers pulled up, pointed their guns at him and yelled for him to get on the ground, he said.”

So why did Taki (I’ll get to his name later) receive police attention?

“The false alarm was triggered by Baltimore County Public Schools’ AI-powered gun-detection system, Omnilert.”

Yes, it…um…appears that the AI-powered system thought the Doritos bag was a gun.

“In this case, Omnilert’s monitoring team reviewed an image of “what appeared to be a firearm” on the person at Kenwood Monday night, said Blake Mitchell, a spokesperson for Omnilert.

“”Because the image closely resembled a gun being held, it was verified and forwarded to the Baltimore County Public Schools (BCPS) safety team within seconds for their assessment and decision-making,” he wrote in an email.”

Although not explicitly stated, it appears that the image was sent for human review…and the human thought it was a gun also.

So how can a Cool Ranch Doritos bag look like a gun? Let’s see the picture.

“Mitchell [noted] that their privacy policy prevents them from sharing the image.”

And if the image is deleted from the system, no one will be able to see it.

Well how convenient?

Personally, I do not fear that Cool Ranch Doritos will kill me. But when the guy is named Taki, who knows what Takis “full-on flavor” chips can do.

Google Gemini.

Regular Content Review Cycles

I probably spend at least 30 minutes a day playing smartphone games, which means that I probably spend at least 15 minutes a day watching ads.

I’m convinced that “games” are in reality ad delivery vehicles whose sole purpose is to lure you to download other ad delivery vehicles.

But back to the topic. I’ve seen some ads countless times, which means I’ve seen this misspelling countless times over the last few months.

Source not revealed.

And apparently no one at the company (a U.S. based firm) has noticed yet.

They would…if they reviewed their existing content on a set schedule with regular content review cycles.

This is a trick I picked up in the proposal world, one I try to implement when possible.

But not always. Apparently some people are still downloading my old SIX content questions from somewhere on the Bredemarket website. Gotta track that down and fix it.

So review your content.

Or pay me to do it.

Bredemarket 404 Web/Social Media Checkup
Bredemarket 404 Web/Social Media Checkup.

The Biometric Product Marketing Expert…For You

I frequently refer to myself as the “biometric product marketing expert”…and my expertise has been verified multiple times by independent entities.

For those who don’t know, there are a number of companies that put experts in touch with investors to provide insights. There are very strict rules governing these conversations: for example, experts are strictly prohibited from revealing confidential information. But in the end the investors receive insights, and the experts receive a small renumeration for their time.

For obvious reasons I can’t talk much about it, but I have participated in these conversations with multiple investors.

There are multiple entities that arrange these conversations, but the process usually works like this.

  • The entity approaches you and says they have an expert opportunity to talk about a particular topic.
  • You answer questions concerning your knowledge about the topic.
  • You agree to confidentiality, non-disclosure, and other critical terms.
  • The entity gets back to you and says the opportunity won’t happen.

Yes, that’s the usual process, at least in my experience.

But occasionally you DO succeed in booking a meeting, provide your expertise, and get paid as a result.

Over the last few years I have successfully participated in multiple meetings arranged by two of these entities.

But I recently was approached by a third entity, and the email went something like this.

“Hey, I’m Jim-Bob Jones with KnowledgeRUs. I saw your LinkedIn profile, and I believe KnowledgeRUs could use you as an expert to discuss Green Widgets. Can we talk about this?”

So it appears that Jim-Bob saw my LinkedIn profile…but appeared to be completely unaware that KnowledgeRUs has approached me before. I don’t know why he didn’t research any previous interactions between KnowledgeRUs and me, but it obviously wasn’t critically important for him to do so.

If Jim-Bob had performed his research, he would have realized that KnowledgeRUs has approached me.

Multiple times.

All resulting in…nothing.

So I had a choice:

  • Do I talk to Jim-Bob and spend one or more hours going through the process again, with the likelihood that I’d be rejected again?
  • Or do I instead spend my time providing services to Bredemarket clients, or perhaps to one of the entities that HAS provided expert consultations for me?

In the end I chose the latter.

Because I can provide my biometric product marketing expertise much more effectively when I work directly with you.

Talk to me if I can help you.