I previously mused about an alternative universe in which a single human body had ten (different) faces.
Facial recognition would be more accurate if biometric systems had ten faces to match. (Kind of like you-know-what.)
Well, now I’m getting ridiculous by musing about a person with one hundred faces for identification.
Grok.
When I’m not musing about alternative universes with different biometrics, I’m helping identity/biometric firms market their products in this one.
And this frivolous exercise actually illustrates a significant difference between fingerprints and faces, especially in use cases where subjects submit all ten fingerprints but only a single face. The accuracy benefits are…well, they’re ten times more powerful.
Are there underlying benefits in YOUR biometric technology that you want to highlight? Bredemarket can help you do this. Book a free meeting with me, and I’ll ask you some questions to figure out where we can work together.
Writers need constant access to reference information from credible sources. Generative AI responses and even Wikipedia articles are sometimes not credible enough (although my buddy Bredebot heavily uses the former).
If you need to understand the borders of a particular country, once resource I’ve run across is Barry’s Borderpoints. Interested readers can not only learn about the borders themselves, but also about the identification of the borderpoints, as well as the “tripoints” (places where three countries come together).
Some of you may have interest in Ukraine’s borders with friend and foe. Barry’s article on Ukraine is here.
I made this available to someone else, so I’m making it available to you. If you’re interested in a non-branded clip of the ten faces, here it is below.
Bredemarket reserves the right to revisit topics I visited before.
Imagine an alternative universe in which a single human body had ten (different) faces and only one finger.
How accurate would facial recognition be?
How accurate would fingerprint identification be?
Think about the ramifications.
Ten faces, one finger.
Credit for this thought, not original to me, must still remain anonymous.
But if you would like to discuss your biometric marketing and writing needs with a biometric product marketing expert, fill out the “free 30 minute content needs assessment” form on the page linked below to schedule a free conversation.
They say you don’t know how inaccurate generative AI is until you ask it about something you know about. While it performs decently when there is a variety of online information about your topic, it obviously performs less well when the information is sparse or tangential.
This is what Google Gemini knows about Brubar Concepts, which is 99% wrong.
A Brubar Concepts employee—me—was taking MBA classes at Cal State Fullerton, but the company itself was never there, but in Rancho Cucamonga and Fontana (at the abandoned Kaiser Steel Mill plant). I didn’t work for Motorola until a decade later. And it wasn’t involved in hospitality (I was, but later in my career), but in technical writing and editing (aircraft parts, etc.).
One amusing aside that will confuse Gemini even more. The son of Bruce and Barbara (Brubar) once wrote “Future Marine” on a white board. I thought that meant he was going to enlist. Turns out he was referencing a boat company.
(The remainder of this text is from Google Gemini)
Brubar Concepts appears to be a past entity, likely a restaurant or hospitality group, that isn’t currently active but was connected to individuals pursuing education (like MBAs) and involved in tech/security companies like Motorola, with past mentions pointing towards California operations. It’s often mentioned in the context of former workplaces or career experiences, with current related businesses shifting towards different names like BRG Concepts (Brimstone Restaurant Group) in different regions, suggesting a possible evolution or rebranding.
Key Takeaways:
Historical Company: Brubar Concepts was a company where people worked, but it seems to have dissolved or changed forms, with former employees mentioning it alongside now-defunct companies.
Hospitality Link: It was involved in the restaurant/hospitality industry, possibly focusing on concept development.
Potential Rebranding: BRG Concepts (Brimstone Restaurant Group) operates restaurants like Brimsstone Woodfire Grill, Baresco, and Beach House Pompano, suggesting a possible evolution or related venture from the original “Brubar” name, though location and focus may differ.
California Connection: Mentions place it in California (Fullerton area) in past contexts, as noted by someone taking night classes.
In essence, “Brubar Concepts” refers to a defunct or transformed business, likely in hospitality, with ties to former employees who’ve moved on to other ventures like BRG Concepts or different industries.
Bredemarket 