I confess that Meta AI’s cluelessness often amuses me. I need to start collecting examples, but it is often off the, um, mark.
But if you REALLY want to confuse Meta AI, participate in Bredemarket’s “Meta Challenge”:
Meta Challenge: at least once per day in October and November, go to Facebook and/or Instagram and ask Meta AI the most inane questions you can think of.
Because we all want to know who is the best Osmond brother.
And Mark Zuckerberg’s shoe size.
Conversation with one of my Instagram bots.
Why?
Now since Bredemarket’s readers are of above average intelligence (and also have extremely magnetic personalities), you are probably asking why I am promoting this activity.
Simple reason: the data we feed to Meta AI in October and November will be used in December, according to PYMNTS.
Meta will begin using people’s conversations with its artificial intelligence to create personalized ads and content.
The change is set to go into effect Dec. 16, the tech giant announced Wednesday (Oct. 1),
If you are concerned about the Really Big Bunch knowing too much about you, feed them false information just to confuse them.
And maybe you’ll get some wild entertaining ads in return.
And if they complain that you’re intentionally messing up their algorithms, tell the Really Big Bunch that you’d be more than happy to provide the REAL data.
Illinois music lovers, wanna see a concert? Sounds like you may have to surrender your BIPA protections.
Specifically, if the concert venue uses Ticketmaster (who doesn’t?), and if the concert venue captures your biometric data without your consent, you may not have legal recourse.
“These Terms of Use (“Terms”) govern your use of Live Nation and Ticketmaster’s websites and applications…
“The Terms contain an arbitration agreement and class action waiver—along with some limited exceptions—in Section 14, below. Specifically, you and we agree that any dispute or claim relating in any way to the Terms, your use of the Marketplace, or products or services sold, distributed, issued, or serviced by us or through us, will be resolved by binding arbitration, rather than in court…
“By agreeing to arbitration, you and we each waive any right to participate in a class action lawsuit or class action arbitration, except those already filed and currently pending as of August 12, 2025.”
I haven’t mentioned the Bredemarket 4444 Partner Retainer in a while (since May, in fact), but since I recently proposed it to a prospect I thought I’d mention it again.
Originally envisioned as a service for clients who wanted a flat monthly rate for high-volume content creation, I have since extended the Bredemarket 4444 Partner Retainer to also apply to Bredemarket’s analysis services and related strategic services. Embed me for the month and I’ll handle your strategy.
Imagen 4.
The structure: you pay a flat fee, in advance, and I give you a certain number of prepaid base hours for the following calendar month. In exchange for prepayment, you get a discount from my standard hourly rate.
Benefits to you include an “embedded partner” relationship.
Benefits to me include a more predictable income and a better understanding of your needs.
The brochure at the end of this post includes sample pricing for 15, 30, or 45 hour per month increments. Any additional hours above the maximum are billed at Bredemarket’s standard hourly rate.
By now all of you are able to see the words that I originally saw several days ago: Bredebot’s writings on a content marketer’s need to practice empathy.
And Bredebot’s closing words: “Keep it human!”
Closing words that were written by a Google algorithm, not a human. And weren’t even envisioned in my original prompt; they just came out in the result.
And this is true whether the content is written by a bot or a human. There are thousands of content marketers who write about cancer treatments…despite the fact that most of them have never experienced the fear and dread of a cancer diagnosis themselves.
But the right words can address a prospect’s needs.
I’m going to discuss the acronyms CMMI and NSS, which I’ve kinda sorta discussed before but never in combination. (And as an added bonus I’ll discuss one more acronym.)
Capability Maturity Model Integrated (CMMI)
Back in February and in April I made passing references to CMMI, which stands for the Capability Maturity Model Integration. But I only mentioned it in passing because my experience is with the older Capability Maturity Model (CMM).
Imagen 4.
Who manages the CMMI?
Information Systems Audit and Control Association (ISACA)
Back in March and in April I either explicitly referenced or implicitly quoted from ISACA, which is the Information Systems Audit and Control Association.
“CMMI was originally developed at the Software Engineering Institute, a federally funded research and development center within Carnegie Mellon University.”
Imagen 4.
Thus ISACA governs all CMMI-related activity, including assessments and certifications.
Which brings us to…
National Security Systems (NSS) and National Security Solutions (NSS)
‘Cause you know sometimes acronyms have two meanings.
When a foreign-owned company wants to do business with the sensitive parts of the U.S. federal government, they have to set up a set up an entity that is free from foreign ownership, control, or influence. This is FOCI, a bonus acronym for you today.
Imagen 4.
In the biometric world, there are two notable FOCI-mitigated subsidiaries of foreign companies:
IDEMIA National Security Solutions (NSS), a subsidiary of the primarily U.S.-owned IDEMIA. Primarily, but not exclusively, because a small sliver of IDEMIA is French-owned.
“IDEMIA National Security Solutions (NSS), a subsidiary of IDEMIA, the leading provider of secure and trusted biometric-based solutions, is proud to announce that it has successfully earned re-certification at level 3 of ISACA’s Capability Maturity Model Integration (CMMI®).”
Imagen 4.
You’ll recall that the CMMI levels go up to Level 5. So IDEMIA NSS is not at the maximum CMMI level, but Level 3 is impressive enough to issue a press release.
IDEMIA NSS’ extensive federal government work dictates that it maintain a number of certifications and conformances. CMMI gives the government agencies assurance that IDEMIA NSS provides its products according to specific quality and process improvement standards.
Are you a technology marketing leader who lies awake at night worrying about the following?
“Keeping up with the speed and complexity of the digital landscape.”
Well, maybe not that exact phrase. That sounds like something generative AI would write.
And in fact, my buddy Bredebot wrote it when answering a question about Chief Marketing Officer pain points relative to content.
Bredebot is the one in the middle.
But I’m not going to let Bredebot write an entire post about it, because I’m going to write it myself.
The human way to reflect the sentiment above is to ask whether your content is up-to-date, or is as dated as a Pentium.
And that’s something that a marketing leader DOES worry about, because they (usually) want their firms to be perceived as innovative, not old fashioned.
Let me give you an example of outdated content that persists today.
SEO, AEO, GEO…I believe they’re different
For years we have been discussing search engine optimization, or SEO. The whole point of SEO is to ensure that your content appears at the top of results when you use Google or Bing or another search engine to launch a search. (Ignore “sponsored content” for a minute here.)
In case you haven’t noticed, fewer and fewer people are using search engines. Instead, they are searching for answers from their favorite generative AI tool, and now the new term the kids are using is answer engine optimization, or AEO. Or perhaps you can follow the lead of Go Fish and refer to generative engine optimization, or GEO.
Now some people are continuing to use SEO when they mean AEO and GEO, under the theory that it’s all just optimization, and it’s all just searching but just with a different tool. Personally, I believe that continuing to refer to SEO is confusing because the term has always been associated with search engines.
“Unlike traditional SEO, which focuses on ranking for keywords, AEO concentrates on providing comprehensive, authoritative answers that AI systems can easily process and deliver to users….
“Think about how you use AI tools today. You don’t ask for ‘electrician Auckland residential services’, you ask, ‘What’s causing the flickering in my kitchen lights?’ or ‘How much should it cost to rewire a 1970s house?’ You want answers, not search results.”
But forget about XEO and let’s return to the content YOU create.
How do you keep YOUR content up-to-date?
Let’s say that you’ve reached the point in your content calendar where you have to write a blog post about pop music.
And let’s also say that you’re old enough to remember the 20th century.
You may have a problem.
For example, when you see the words “pop music,” you may immediately spell the second word with a “z” and a “k” when you TALK ABOUT.
And now that I’ve lost half my reading audience, you can see my point. While personas are approximations, you need to refer to them when crafting your content. If your hungry people (target audience) tend to be in their 20s and 30s, they’re probably not going to understand or respond to songs from M (Robin Scott) or Kraftwerk.
So how does a marketer ensure that their content is not dated? By remembering to ask, then act. Question your assumptions, do your research, write your content, then check your content.
Question your assumptions
Before you write your content, ensure your premise is correct. For example, I didn’t assume without questioning that “keeping up with the speed and complexity of the digital landscape” was a pressing issue. I KNEW that it was a pressing issue, because I encounter it daily.
Do your research
Next, take a moment and check what you are about to say. Was your assumption about fingerprint examiner infallibility affected by the NAS report? Was your assumption affected by activities that occurred after the NAS report?
Write your content
At some point you have to stop asking and start acting, writing your content. Write your draft 0.5 to get your thoughts down, then write your draft 1.0. And keep your personas in mind while you do it.
Check your content
Once it’s drafted, check it again. Have your dated assumptions crept into your writing? Did you use the term “SEO” out of habit, by mistake? Fix it.
The results of up-to-date content
If you do all these things, you’ll ensure that your competitors don’t laugh at your content and tell you how out of touch you are.
Ideally, you want your competitors to show how out of date they are.
“Look at WidgetCorp, who doesn’t even know how to spell! Their writer’s left finger slipped while typing, and they typed the so-called word ‘AEO’ rather than ‘SEO’! Everybody know the term is SEO!”
Which gives you the opportunity to write a succinct reply to your bozo competitor.
I’ll give you the joy of writing it yourself.
Unless you want Bredemarket to write it, or other content. Book a free meeting to discuss your needs. https://bredemarket.com/mark/
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